Marketing Strategy Of Clothing Brand

But there has been a genuine myth of brand name.

August 2002, a new brand in Wenzhou

Nevertheless, the stubborn character of Wenzhou businessmen and the spirit of changing their spirits did not waver their timetable.

Until the day before the conference, the new designer was able to get the job done.

Sample clothes were brought by the new designer from home. Even the trademarks were not posted and posted. They were sent to the Continental Hotel's conference hall.

Thanks to the advertising effect and the efforts of new business people, more than 100 people from all over the country

At this point, something wonderful happened.

The boss deliberately arranged all the clients to talk to their remote offices in the same morning.

When the merchants were received by the bus, they found that the company was small, but the front door of the finance room was full of dealers waiting for the deposit.

Among them, there are two dealers from the same area, who are fighting for exclusive distribution rights.

This is a signal to everyone: it must be ordered immediately.

In this way, 40 small and medium-sized customers from hundreds of yuan to 30 thousand yuan, have surrendered the deposit.

This enterprise has made an important step by producing the first batch of autumn clothes with the first 500 thousand deposit in 14 days.

At present, the brand's annual sales volume has exceeded 50 million yuan, and there are 90 outlets all over the country.

　　攻略一反客為主

The risk of new brands is very large.

A famous professional clothing company originally used

　　攻略二借雞生蛋

Not all operators have opportunities and strength.

Start low, natural exhibition slower.

In particular, many designers who come back from overseas or even win the prize will gradually be very unsuited to the brand's thinking of becoming more and more low-grade, marketing marketing and vulgarization of design.

Some big designers are very intelligent.

After returning home or studying, they will go to a large enterprise to work for others, and then borrow the capital strength of these enterprises to complete their brand dream.

At the same time, they also use the media to constantly publicize themselves.

These big enterprises often do not have the recent financial pressure, can let the designer bold to complete the "high-end - high-end" design concept, seems to be only the title not to profit.

Two years later, although there are some losses, the brand image is still there.

At this time, designers have understood the rules of the market, and they can easily seize the selling points in the high-end brand competition.

As a result, the accumulation of many jobs has become the driving force of private brand.

This is a successful magic weapon for many famous foreign designers, and now there are a lot of similar success stories in China.

　　攻略三連環妙計

By the end of 1996, most people were not optimistic about the Tianjin market, and some of Beijing's most famous occupations.

In order to meet the market demand, we urgently adjust a group of low discount promotional products to be sold at near cost price.

When customers purchase, we also issue 100-400 yuan vouchers.

After the Spring Festival, when our new products were listed, a large number of citizens returned to our counters in order to consume their vouchers.

After 2 months of circulation, we got instant results, and the brand also had a large fixed consumer group.

Over the years, our product has always been the leader of similar products in the region.

Now, our approach is also more branding, because the VIP tracking system is becoming more and more powerful now.

　　攻略四苦肉策略

It must be a lot.

Take Beijing as an example, if a high-end brand does not have the ability to open a shop in Yansha and Seth, dealers will rarely automatically come to the door.

As a result, brand enterprises have to grind painstakingly and conscientiously wait.

Finally, it is my turn to start business, but the sales situation after opening is not necessarily stable.

Smart businessmen will do everything they can to keep the sales of signboard shops.

The author found that many factories dispatched a large number of manpower in 3 and April to buy their products in cash at signboard shops, while the more interested brand associations sold the iron at this stage to strive for the brand display cycle in the shared space of shopping malls.

The purpose of the manufacturer is obvious and the effect is very good.

With 3-5 million buckles, 10 to 20 tens of thousands of water can be added.

People in their stores are crowded every day, and this little advertising cost won't take long.