Clothing Enterprises Have Strong Motivation To Build Brands.

If time goes backward for six or seven years, the platform for interaction with Qipai should be national or local urban life and morning newspapers.

If the effect is good, the editor of the life version will be busy with the demolition of all the soliciting articles from all over the country, and the reader will also dance for a whole day because he can print a small tofu block.

But the Internet has changed everything.

Readers' photos and characters can be seen around the world through the NetEase platform in two seconds after submission.

Not just seven cards, more.

With the approaching of the 2008 Olympic Games, it has undoubtedly touched the commercial nerve of many sports brands. The network, especially the sports channel of the portal website, has become the battleground of sports brand.

The wild force is a newly rising sports brand. It cleverly boarded the "China team official website" and "Sohu" 2008 strategic partners' vessels, and carried out the Olympic marketing in an official official capacity.

Wild Logo can always appear on the front page of China's official website and the official website of the 28 national teams from now until the end of the Olympic Games, and advertisements or other forms of advertising that support the Olympics can all appear on the front pages of these websites, indicating the cooperation between their brands from offline marketing to the depth of the network media to the strategic level.

In fact, as early as 4 years ago, Anta joined hands with Sohu to successfully launch the "Anta hundred Athens cheer group", the first in online marketing.

Since then, XTEP has allied with dragon and dungeon Online online games to jointly promote the market and create the first example of cooperation between domestic sports brands and online games companies.

Then, Qipai and NetEase docking together to create a platform for our generation, standing at the wedding ceremony in China.

Not long ago, Shishi CABBEEN costumes and PGM Digital Technology Co., Ltd. successfully butted the "CABBEEN 3D fitting system" project, and the Quanzhou brand such as the imperial card and the Del Hui also participated in the three dimensional fitting technology platform of many websites such as the best service network and the Hyun net.

The cooperation between clothing brand and network has moved forward one step further.

In addition, with the popularity of blogs in the general public, clothing brands have begun promoting publicity through blogs on the portal website.

Quicksilver is an American street culture.

The result is that this method of marketing without spending a penny is very effective.

Not only does it bring tens of thousands of hits to Myspace.

Moreover, the global coverage of the Internet has brought Chinese consumers' attention and pave the way for the US brand to take the first step in the Chinese market.

　　服裝企業將強烈的打造品牌愿望訴諸網絡

Many people regard it as a way for Chinese clothing enterprises to change under the current marketing dilemma.

Due to various factors, there has been a "

The era of hard communication marketing of "advertising bombing + image endorsement" has been fading away, and the traditional promotion experience is beginning to become inappropriate today.

Facing the advertising cost that has increased 28 times in the past 10 years, the pressure of the late brand making enterprises is increasing day by day.

The way of advertising has been useless now. The reason is that consumers have lost interest in this indoctrination advertisement.

Therefore, if we want to re attract the attention of consumers, we must change the channels and forms of communication according to the habit of positioning consumption.

Although television advertising can quickly enhance brand awareness, but because of its high cost, millions of millions or even tens of millions of movements, and let clothing companies to shrink back.

And network promotion has the characteristics of fast speed, wide coverage, high interaction and experience. If it can integrate well with traditional media, it will greatly promote the spread of corporate brand.

Against this background, most garment enterprises are more inclined to choose a more direct and economic means of network marketing because of their limited customer resources and insufficient financial and human resources for large-scale publicity and promotion.

For apparel enterprises, the network has the following marketing value:

First, the Internet is the platform for information dissemination of fashion trends.

Clothing manufacturers can share information with netizens through the Internet, including new products,

Second, the Internet is a platform for the dissemination of clothing brand culture.

Many international brands will shoot a lot of brand related videos, or set up a discussion area.

Third, clothing companies can use the network for some social marketing.

Clothing brands have their own fans, and these fans gather in Yiqi is a great force.

Clothing enterprises can use the Internet to create a clothing brand community and form word of mouth communication.

However, many people in the industry do not agree with the actual effect that Internet marketing can bring.

A business owner thinks: "the mass information of the network is too large, if there is no unique.