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New Chinese: "Wind Direction" Of China'S Home Textile Design

2010/5/7 20:37:00 37

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Chinese household

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The product industry association put forward the "new Chinese style" as the design theme of the 2010 China international household textiles design competition, and visionary planning the development blueprint of China's home textile art design.

The China International Household Textiles Design Competition was first held in the Ninth China International Household in 2003.

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Since the establishment of Shanghai Pudong New International Expo Center, the competition has been promoting the overall design level of China's home textile industry for eighth years.

The sponsor of the contest was originally Chinese household.

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China Association for the promotion of international trade

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The industry branch, Frankfurt Exhibition Co., Ltd. and Haining Municipal People's Government four, the sixth session of the Nantong Municipal People's government, a total of five competition organizers.

Eight years since the competition, Chinese household

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With the promotion of the competition, the domestic textile enterprises gradually began to recognize and value the original art and design of home textiles, and invested funds in the home textile design to build up their own design team, and actively participated in the annual China International Household Textiles Design Competition.

Since the founding of the China International Household Textiles Design Competition in 2003, the design theme of the new competition has been put forward annually according to the development of home textile industry and the trend of international home textiles. It has become a guide for the innovation of the whole industry's home textile art design. Every theme of the design has cut the trend of the home textile design and the problems to be solved urgently in the Chinese textile design.

Under the guidance of China Household Textile Industry Association in 2009, the whole industry has gone global through adjusting the industrial structure and upgrading the level of technology and design.

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In the middle of 2009, we made great contributions to the development of the national economy, and at the same time in the middle of 2009, we were glad to see that some home textile enterprises began to pay attention to the construction of brand culture and displayed the stylized and differentiated competitive pattern in product design.

Against this background, the China Household Textile Industry Association put forward the "new Chinese style" as the design theme of the 2010 China international household textiles design competition, and visionary planning the development blueprint of China's home textile art design.

Two design ideas of home textiles "new Chinese style" style

The essence of "new Chinese" is actually internationalized.

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The blending of home textile design vocabulary and traditional Chinese design ideas has two different directions of home textile design, one is from the traditional Chinese home textile design culture, and the other is to design the home textile design culture.

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Design vocabulary to express; the other is from design.

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Starting from home textile design, the Chinese traditional design culture is permeated in the design. The two design goals are the "new Chinese style" home textile design. It is just a traditional Chinese culture with a rich cultural atmosphere.

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Starting from the more prominent times, it is the same way. From two directions, we can carry out the "new Chinese style" home textile design and achieve the goal of "new Chinese" design.

We can get artistic design inspiration from traditional Chinese design culture, and take this as the starting point of home textile art design.

In the home textile art design, according to the trend of international home textile trend, we can selectively extract traditional Chinese art and design elements, and combine these elements of Chinese design culture spirit with the trend of fashion.

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The traditional design culture can meet the needs of modern aesthetics and resonate with consumers.

We can also directly take the trend of international home textile fashion design as the starting point of our home textile art design. Based on the international fashion home textile design style, we will carry on the home textile art design with traditional Chinese design culture elements.

"New Chinese" = International Fashion home textile design vocabulary + Chinese traditional design culture

We might as well divide the "new Chinese style" into the following formula: "new Chinese" = "new" + "Chinese style", so that we can more easily understand the true meaning of the so-called "new Chinese": "new Chinese style" = International Fashion home textile design vocabulary + Chinese traditional design culture.

In fact, "new Chinese" is the perfect match between the international fashion home textile design vocabulary and the core of Chinese traditional culture.

The core of "new Chinese" is the traditional Chinese design culture. For Chinese home textile art design, the inexhaustible cultural source of product design is traditional Chinese design culture, the foundation of Chinese textile art design and brand culture construction, and the cultural core of "new Chinese" home textile design.

For the "new Chinese" home textile art design, the traditional design culture consists of three parts: traditional dyeing and weaving intangible cultural heritage, traditional Chinese textile cultural heritage and other traditional Chinese design culture.

"New Chinese" home textile design still needs to take the international fashion home textile design vocabulary as an external manifestation, and it is used as the external packaging of Chinese traditional design culture. This is the reality determined by the trend of international home textile fashion, and it is also the inevitable choice under the current mainstream of western culture.

Mr. Zhang has made a very penetrating exposition of the development process of the fashion design of international home textiles: "the trend of home textile fashion design has a popular periodicity, always from complex design to simple design, and then from the simple design to the complex design direction of periodic development and change".

As an increasingly internationalized Chinese home textile, studying and analyzing the fashion trend of home textile design in the world is the homework that Chinese textile designers must do.

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We can easily grasp the current trend of home textile design by conducting in-depth observation and analysis of the international fashion trends and in-depth understanding of the history of Western art styles.

On the basis of grasping the trend, we should make careful research and analysis of the current fashion patterns and styles, so that we can get a clear understanding of the fashion and color. The fashion style and color are the so-called "international fashion home textile design vocabulary". Learning them is not to copy, but to extract the vocabulary of "fashion and color" of international fashion, and pplant them to Chinese home textile design. The specific direction is to take Chinese traditional design culture as the core, and take the international fashion home textile design vocabulary as an external manifestation, creating a new Chinese style home textile design with Chinese design style and international fashion trend.

"New Chinese" is an international home textile art design style with Chinese imprints.

To shake the mainstream Western home textile design culture is not a day's work, first of all, its foundation is built on the mainstream culture of the contemporary world - western culture. Secondly, the western developed countries will still be the mainstream market of high-end home textile consumption in the world in the future.

At the beginning of 2009, Chinese household textiles have undergone gratifying changes in product design. The brand style design has reached a consensus in the industry. It has gradually become a trend in the industry. Enterprises of all sizes begin to conduct in-depth market research and analysis when building brand image, and carry out personalized design reform research of home textiles, accurately locate their product design and create their own unique home textile design style. "New Chinese style" is a clear direction of stylistic design of Chinese home textiles, guiding the direction of Chinese style home textile enterprises' stylized product design: that is, the perfect match between the international fashion home textile design vocabulary and the core of Chinese traditional culture.

The change of home textile stylized design will promote the diversification of Chinese home textile design, and construct the new Chinese style of Chinese home textile design in diversification. The internationalized "new Chinese" home textile design will bring design innovation to the development of China's home textile industry, and give a unified voice in the international home textile industry with the overall image of Chinese design style, and add the right to speak Chinese home textiles in the international home textile fashion field.

The proposal of "new Chinese style" is a new breakthrough in the field of design thinking in China's home textile industry, which aims to change the world's home textile design pattern. It is the concrete goal of constructing the Chinese textile art design style, and points out the development direction of China's home textile art design.

Therefore, the "new Chinese style" is not only China's home textile design, but also the international home textile art design with Chinese design culture imprint.

Xiaobian commented: China's home textile design should indeed have its own mark.