The Twentieth China Fair Garment Industry Is Showing Signs Of Recovery.

　　經過一個冬季的蟄伏，中國紡織品服裝的對外貿易也迎來春暖花開。第20屆華交會上驟增的訂單，中國紡織工業協會服裝、面料、紗線春季聯展上不時映入眼簾的外國采購商的身影……一切似乎都預示著外貿商機的復活。

Some enterprises with sharp antennae have taken the lead in taking actions to rearrange the domestic and foreign markets by using the opportunity to shuffle the financial crisis.

The Fifth China Textile and clothing trade exhibition (Paris), which will debut on ~16 September 13th this year, has become a new journey of hope.

    　　外貿市場重現小陽春

At the beginning of this year, many export oriented enterprises are faced with "sweet trouble": too many orders, workers are in short supply, and have to work overtime to catch up.

The production enterprises that are fighting for the front line also feel that this year's yarn is selling well, but the price of cotton yarn has risen sharply since the beginning of the year, but still in short supply.

Of course, the emergence of this situation is closely related to the shortage of cotton and the rise of cotton prices, but the export growth of downstream garment enterprises also plays a supporting role.

Customs data in the first quarter of this year also confirmed this view: 1~3 months, textile and clothing exports increased by 15.22%, while textile and clothing exports increased by 26.54% and 9.04% respectively.

Although exports in March have declined compared with the previous two months, the pace of growth has stopped. It is estimated that China's textile and garment exports will increase by 5%~10% this year.

Perhaps, as some industry experts have said, the export growth in the first quarter is due to the replenishment of foreign stocks, but it can not be denied that the global economic recovery is no longer just a clue.

According to the statistics released by the French Statistical Bureau (INSEE), the economic prosperity index, including French manufacturing, services, wholesale and retail sales, reached 91 points in March, and has been improving for 10 consecutive months.

Meanwhile, the European Commission announced that consumer confidence index in the euro area also rebounded slightly in March.

Opening door to Europe for small and medium enterprises

As one of the three largest trade markets in China, Europe has always been a place for export enterprises.

Although the European financial crisis has been hit hard by the financial crisis, it has not shaken its important position in China's foreign trade pattern.

According to the latest data released by the Ministry of Commerce, in 2009, the total value of imports of textiles and raw materials from the 27 countries of the European Union decreased by 6.2% compared with the same period last year, but still reached 42 billion 832 million US dollars. China has become the largest source country of imported textiles and raw materials from the 27 countries of the European Union, and the amount of textiles and raw materials imported from China accounts for 41.1% of the total value of the EU's imports.

Since 2002, the import and export volume of textile and apparel in the 27 countries of the European Union has been increasing, and it has stagnated for the first time in 2008. The total import volume of that year was 85 billion euros.

The cake in the European market is tempting, but it is not easy for a newly arrived small and medium-sized enterprise to open its door.

According to the senior personage, for many small and medium buyers in Europe, they need to have a certain degree of understanding to suppliers, so that they will make the on-the-spot inspection order.

Therefore, it is very necessary to choose a mature exhibition as a platform for entry. The China Textile and clothing trade exhibition (Paris) provides such a shortcut.

Sponsored by the China Textile Industry Association, the China Textile Association, the China Apparel Association and the Frankfurt (France) exhibition company jointly hosted the exhibition. It has gone through 4 spring and Autumn Periods. It is the only national large-scale textile and apparel exhibition held by the Chinese textile and garment industry in Europe.

Unlike many exhibitions that are very different from big enterprises, China's textile and clothing trade exhibition (Paris) has thrown olive branches to small and medium-sized export enterprises.

"Our exhibition has established this concept from the beginning of the exhibition, that is, taking small and medium-sized export enterprises as the main service target, complying with European purchasing habits, and building a" one-stop "procurement platform for European buyers by integrating the pnational purchasing industry chain.

On March, at a news conference held in Beijing, a person in charge of the textile industry branch of China Council for the promotion of trade, said.

"Small" does not mean weak. In 2009, the exhibition gathered 40 outstanding Chinese enterprises from Beijing, Anhui, Guangdong, Hunan, Jiangsu, Liaoning, Shanghai, Zhejiang and other provinces, such as Shun Mei clothing, Langdi clothing, Pan American clothing, Zhejiang Zhongda Group, Wuxi Sufu and Guangming Guangming.

Paris did not let them down, exhibiting Chinese enterprises or harvesting orders, or maintaining customer relations, or understand the European market and customer needs......

According to the organizers, in 2009, China's textile and clothing trade exhibition (Paris) had 14871 professional spectators from France, Great Britain, Italy, Turkey, Germany, Spain, Holland, the United States, Poland and other countries, of which more than 30% were wholesale and retail traders, 31% were agents, and about 21% were European clothing manufacturers. More than 60% of the audience were company or business decision-makers, effectively ensuring the trade effectiveness of exhibitors.

What do Europeans favor?

The attraction of Chinese textiles and clothing to Europeans is obvious to all.

In 2008, more than half of all textile and garment imports from non EU countries came from two largest suppliers, China and Turkey. China's high growth rate has left many suppliers unable to catch up.

But a financial crisis sweeping the globe has changed many things, including the European consumer psychology and the low consumer confidence. So that people who have always liked high quality goods have begun to look for promotional products or cost-effective products, or even reduce consumption behavior.

But these are temporary, and the economic recovery has just come to the surface, and they return to the nature of quality of life.

In the middle of September 2009, the fourth China Textile and clothing trade exhibition (Paris) was held. The middle and high class men's clothing and high value-added products with independent research and development gained more favor.

The European buyer's mindset is also strengthening in the Shanghai China Fair held in early March this year. Therefore, there is reason to believe that such products on the Fifth China Textile and clothing trade exhibition (Paris) will still be beloved.

"Many manufacturers in China now have their own R & D departments, whose technology is constantly improving and their prices are relatively cheap. Moreover, logistics networks and pportation tools are more developed than other developing countries, making European buyers more willing to buy Chinese goods, so that these European brands can guarantee their profit margins.

It is difficult to guarantee profits if the fixed cost increases, the purchasing power is not strong, and the price can not be raised. "

A leader of the China Textile Industry Association explained the procurement opportunities of Chinese clothing in Europe.

Apart from the volume and amount of imports and exports, the trade frictions that have been imbued with others are still impressive.

Admittedly, the green trade barriers from Europe have become more and more popular in recent years. But as an expert has said, the volume of trade involved in friction is very small in the total volume of trade, and the continuous strengthening and deepening of bilateral trade is the general trend.