BELLE International Is Looking For A Better Future

 　　雖然隔晚美股出現回吐，但是昨日港股卻出現反彈。百麗國際（01880）主要從事鞋類及運動服飾業務，過去數年公司增長迅速，隨著市場的變化，現時它正改變其經營，務求在未來再創佳績。

The company has adjusted its footwear business from a previous expansion to a profit oriented one, reducing the number of shops and scale growth and optimizing operation.

This change is mainly due to changes in the market and competitive environment. The company should also adapt to the organizational structure and staff needs to learn and adjust after the rapid expansion in the past few years, and to lay a solid foundation for the future.

  　　  鞋類業務比重增

Internal consolidation and optimization is also the focus of the sports apparel business; not only finishing the brand, reducing sales and distribution of some less popular brand products, but also appropriately adding and subtraction the store network, closing the inefficient shops, and adding high benefit shops on the contrary, by this optimization measure, the business profits can be significantly improved.

With the change of brand structure and store structure, the business capacity of goods has been increasing, laying a solid foundation for future development.

In view of the moderate change of BELLE International's sports apparel business expansion mode, this is also consistent with the way to maintain the footwear business as the main business.

With the gradual increase in the proportion of footwear business, the company's profits from this business will increase correspondingly. The footwear products that can earn a higher profit will contribute more to it, and will also be the focus of its future development.