Changing Temperatures, Shopping Malls Summer Wear Into The Main Spring Is Still Strong.

When the temperature is cold and hot, it makes people do not know how to dress, and also disrupts the seasonal demarcation line of shopping malls.

On the counter there are short boots with a low to 1 or 80 percent off shoes, 6 to 20 percent off single shoes for promotion, and full price sandals on the market.

In recent years, people are shopping in shopping malls, so it is easy to see the phenomenon of "three seasons together" in winter, spring and summer.

"Spring clothes have never been off shelves, and summer wear is late" has become a common phenomenon in shopping malls.

"Last week, some customers came to our mall to buy long sleeves."

At the beginning of the interview, Li Weifeng, chief planning officer of Hai Ya department store, joked.

He said that the weather in Shenzhen in the past year began to be hot in late March and early April, and summer wear came on the way.

But this year, Shenzhen is not in the summer. People's willingness to buy summer clothes is not strong. Many brands are cautious when they buy new summer products.

Reporters also found this phenomenon in Hai Ya department store.

Although summer new products have become the main force of shopping malls, long sleeved cardigan, long sleeved T-shirts and other spring clothes still occupy a strong position.

"Long sleeves must not be sold at this time in the past year. After Spring Festival, it will be directly into summer after Spring Festival, but this year, we can still sell one or two pieces."

A salesperson of brand clothing told reporters.

Experts say that the consumption characteristics of general merchandise products are obvious, and weather factors have a great impact on sales.

    　　五一銷售同比大漲

Like air temperature, the department store industry in Shenzhen also welcomed a joyful "spring" during May 1.

According to the data provided by sun department store, which is located in Dongmen commercial district, the sales of May Day holiday increased by 10% over the same period last year: "according to statistics, although the volume of people in this holiday is basically the same as that of last year, the amount of sales increased by the same amount.

I believe that as the temperature rises, the sales of summer wear will continue to grow.

The Longgang World Trade Center, which is located in the central area of Longgang, gave the same answer. According to Gao Zilei, director of Longgang world trade planning, the sales volume of shopping malls during May 1 was much higher than that of last year.

"On the one hand is the recovery of consumer confidence and the purchasing power is increasing.

On the other hand, after years of market cultivation and the "business opportunities of the Universiade", the popularity of Longgang's central district has become more and more popular, and the consumption habits of the citizens have gradually formed.

Gao Zilei said.

A sunny day has just come, and the weather is cloudy again.

That day, it's hot and cold. The summer clothes just started are still not allowed to wear.

In fact, meteorologists are also aware of the gloom and confusion of fashionable eyebrows.

After analyzing the characteristics of climate change this spring and comparing the data with the same period of history, the experts concluded that the spring of Shenzhen is very long this year.