Fur Clothing Update Design Concept To Break Through The Market

In recent years, the design concept of fur clothing in China has been constantly updated, and the acceptance of fur clothing has also been greatly improved, and the development direction of fur clothing has changed significantly.

First of all, from the functional point of view, the decorative function of fur clothing is more and more obvious.

Since ancient times, fur is the patent of the rich. In view of this, whether designers or consumers want to play the role of fur decoration to the extreme.

At the China fur forum held in Beijing National Convention Center in January 13th this year, Feng Chunhai, general manager of China (Yuyao) fur city, made a report on the consumption analysis and future prospects of fur products. He believes that the function of fur clothing has shifted from warmth to decoration.

Secondly, from the price point of view, fur clothing prices have dropped significantly in recent years, and it is becoming more and more suitable for ordinary people to consume.

If fur clothing is a luxury product when it appears, it is a noble patent, so its price must be high. But from the current market, the positioning of fur clothing is getting closer to ordinary consumers, and the price has also been opened up, from tens of thousands to ten thousand yuan left and right, or even thousands of yuan, hundreds of yuan. Consumers of all walks of life can accept it. Anyone who likes fur can choose the right price to buy his favorite fur clothes.

Especially at the beginning of last year, under the influence of the financial crisis, the price of fur raw materials has been falling all the way, and the international consumer market has shrunk dramatically. A 90 centimeter water mink garment has a wholesale market of around 9000 yuan, and it sells 15 thousand to 20 thousand yuan in the shopping mall, and many working-class people can afford it.

Third, from the perspective of application, fur is becoming more and more popular among all kinds of clothes.

At present, the clothing industry is popular "mashup". Fur mix is a highlight in the fur market in recent years. Besides the luxurious fur coat, this season's fur is mainly decorated, and appears in necklines, cuffs and hem, and even highly respected on ladies' boots.

In Paris fashion week, all kinds of fur collage are widely used. Whether it is a hooded coat, a dress, a skirt or a blouse, the shadow of fur can be seen.

People have summed up many schools about fur mix.

Style Black: dark color always seems to dominate the autumn and winter, but this year's black line is pure and capable, but also notes the subtle details.

The blue black blue has natural black and white ash and baby like fine and smooth, and the American black short hair mink displays noble and dignified temperament, no longer needs any decoration, the most natural posture is just the most honorable.

Russell fans: when the gold and gold ornaments are sold again in the autumn and winter, the best gold collocation is the golden sable fur. The mink is also charming, noble, simple and sincere. How can it be unpopular?

Innovation is classical: the revival of the trend is often a way of innovation, and the dress "neoclassicism", which first appeared in the early nineteenth Century, is expected to become the theme of this autumn and winter.

Wrinkled fabrics, fluffy and simple outlines, elegant colors, and comfortable classical feelings show the style of women's self-confidence nowadays.

Magic mashup: the combination of three kinds of fox fur is the best choice for coat lapel.

Fur and lamb skin, cowhide, snake skin, python skin, eel skin and other leather or other fabrics combination of natural and ingenious, but also make the coat more lightweight, suitable for warmer winter areas.

Endless decoration: Fur edge, crystal decoration, hand-made nail beads, carving embroidery, exquisite and exquisite is the focus, manual traces add luxurious beauty to the luxurious fur clothing.

Soft wild: Fur printing, animal Abstract abstraction processing, weaving, carving and other skillful use of the technology, the publicity of the wild nature of the charming woman disguised, thought-provoking.

Fur clothing products are more and more diverse.

At present, the proportion of sales of high-grade fur products has been decreasing, and the demand for medium and low grade products is increasing.

In the winter of 2009, the fur price of men's clothing in northern China ranged from 5000 yuan to 15000 yuan, and the sales situation was good.

Inside the water is mink skin, and the men's clothing, which is made out of cloth outside, is much concerned by the market. The characteristics of introverted, generous, light and warm are loved by some civil servants and white-collar customers.

Especially since last year, the worship of ordinary consumers to mink is also gradually rising.

In short, China's fur clothing consumption has become a trend, especially the consumption of mink skin is clearly on the rise stage. A large number of ordinary mink fur meet the needs of Chinese consumers. Fur clothing is developing rapidly in the direction of fashion and popularization. Fur industry is promising.