Domestic Brand Clothing Manufacturers Push The "World Cup Element".

　　 As the highest level of global competition in football field, the world cup has always been a fashionable stage for famous enterprises to show the charm of marketing.

During the visit, a number of well-known brand clothing manufacturers in the summer have been promoting the "World Cup element" clothing in the summer market, and these clothes are quite popular. In a brand clothing store on foot street, many young people revolve around several round neckhouse. After probing, they were talking about some special T-shirts.

These T-shirts and general T-shirts are not very different, but there are a couple of dynamic stripes on the shirt and color and elements related to the World Cup team, but let the fans see at a glance that Brazil or Argentina. "We did not introduce this kind of clothing in the last World Cup, but this year, the clothes related to the" World Cup "sell well. According to the salesperson in the store, entering the May, every day the round neck shirts with the world cup elements in the shop can sell 15-20 pieces a day, and about 50 pieces can be sold every day within three days of "51", "according to our conservative estimate, the late May to June is the real selling season for this kind of clothing."

It is understood that during the 2006 World Cup, YISHION and Metersbonwe, now the leading brands of domestic fashion casual wear, have launched the world cup brand. YISHION has spent a lot of money to become a professional clothing brand that can produce and sell FIFA's sports products in addition to Adidas outside China. This has also laid a solid foundation for the sales of YISHION today. As for Metersbonwe, although it has not been authorized by FIFA, the brand has played a "edge ball" intelligently. The commemorative clothing with the theme of "I love the World Cup" has been launched, and it has been popular among fans. Sales volume has soared and sales in that year have reached 4 billion yuan. It may also be inspired by YISHION and Metersbonwe. Nowadays, many brand clothing manufacturers in China have launched the clothing with "World Cup element" in the market, and the response is good. For Shishi brand enterprises, the experience of YISHION and Metersbonwe is worth learning from.

Perhaps, Shishi has an enterprise's desire to connect with this year's World Cup. But considering that there has been no authorization from FIFA and fear of infringement, there are many successful cases of successful marketing at home and abroad. Today, Pepsi Cola, which was held in Shanghai in, successfully calculated "Coca-Cola" as the first independent partner of Shanghai and World Expo. The drinks in the Expo area are exclusively provided by Coca-Cola, and Coca-Cola's price is about 3 billion yuan. However, what it did not realize was that Pepsi Cola spent 5 million US dollars to win the global partners and exclusive soft drinks and snack food sponsors of World Expo National Pavilion. As long as we go to Expo Park, the US National Pavilion, which represents the highest technology level in the world, will surely become a tourist's choice. Pepsi Cola has successfully implemented the borrow marketing.

For Shishi enterprises, they do not need the LOGO of the world cup in South Africa, nor do they need to print the logo of FIFA. Only by giving full play to their imagination and finding out the color and dynamic elements of the world cup and participating teams, can they win a cup in the hot clothing market this summer.