Internet Marketing: It'S Not Just Easy To Open A Store.

Although selling an inkstone at Taobao online is an important part of Hebei Software Institute's "Yi Lu You I" team's "Yi Shui inkstone network promotion program", Jia Yanrong, who is responsible for Taobao's online store affairs, is not very clear about what else she can do besides updating product information in time.

"I think we can dress up the shop again later, and make the key words more carefully."

On the Taobao shop where "Yi Lu has me", the product pictures, descriptions, and logistics distribution are provided directly by inkstone manufacturers. What Jia Yanrong wants to do is update the page every day according to the information provided by the manufacturer.

Their sales performance is not outstanding, and they sell only 3 products in 3 months.

In this national university student network business innovation application competition, business trainers, judges, Taobao marketing department's business training and development manager, most of the teams contacted by Wan Shan are similar to the operation method of "Yi Lu has me" team.

"In fact, if these students do better by themselves, the exercise effect will be better." Wanshan is pleased that many teams have launched Taobao shop as a means of product network promotion. However, not every team can use the network tools skillfully. "Some teams have opened shop on Taobao, but they do not know Taobao's basic tools for maintaining network paction security, such as seven day bag replacement, fake one loss ten and so on.

Many buyers choose to buy a certain number of secure trading systems.

Compared with contestants, how to update the product information to promote online shopping is widely concerned. Wanshan pays more attention to the security issues of Internet pactions. "Unfortunately, few players design on how to promote the safety of online pactions."

Zhu Yan, a member of the competition expert group and deputy party secretary of the school of economics and management, Tsinghua University, has similar puzzles.

He told the China Youth Daily reporter that network pactions generally consist of 4 important links: the acquisition of product information, the guarantee of network credit system, the secure network payment system and the supporting logistics distribution service.

Zhu Yan said that the team's attention to the 4 links of network pactions mostly stayed in the simple information release link. Few teams were committed to designing a full range of credit evaluation system, payment system and logistics service system. "Most teams' research on network pactions is not deep enough."

In fact, online trading is not just about selling things online.

Zhu Yan summed up the competition into two categories: one is to open a shop on the Internet, the other is to cooperate with traditional enterprises to help them create new business models.

Compared to the two, Zhu Yan prefers the latter, "to make a comprehensive and comprehensive business plan for the traditional enterprises can better train students' own abilities".

The reporter interviewed 10 contestants randomly at each sub field. When it comes to the problems existing in the network paction, only 1 players from the network marketing sub court mentioned "paction safety". Others answered "no problems" or "there seems to be no problem."

"In the short half a year, most of the teams have not yet come to the point where they will encounter the paction problem, and the research problem has not yet been deepened."

An expert judge, who declined to be named, pointed out that most of the teams participating in this competition failed to "thoroughly understand" the concept of "overall marketing".

"There is a shop selling outdoor products. It has organized an online club of its own, where you can publish all kinds of travel information, new products in the store, and choose users to enjoy free experience.

This kind of trust built between buyers and sellers is not based on opening a store online. "

This expert takes an outdoor sports product entity's network marketing strategy as an example, points out, "there are many ways of network marketing, do not limit the train of thought to the open shop. The network marketing is not a shop selling things on the Internet. This is not marketing, nor is it electronic business.

As the competition continues to be held year after year, I believe that the concept of overall marketing will be reflected more and more.

The expert also suggested that the leading teachers of the participating teams should take the opportunity to participate in the competition to communicate with the colleagues in the industry and learn from each other. "The subject of electronic commerce has just started in the field of teaching, and some teachers themselves are not thorough enough to understand some problems. They should take the opportunity to participate in the contest and study together with the students".