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    Capturing Consumers' Eyes With Layout

    2010/5/22 10:00:00 19

    Entrepreneurship





    Many consumers like to clean out their love in thousands of commodities, but because of different types, different uses, different texture of goods mixed together, it is more likely to produce a sense of disorder, for clothing layout is also the same.

    This requires operators to choose clothing with distinctive brand characteristics in the most prominent position, so that they can be rich and colorful, organic and complex.



    First of all, the key choice of the main area of the store should be representative clothing, which can show the fashion trend or theme, and introduce the commodities clearly, so as to avoid changing the hue of the original clothes.

    The improper layout will distort the style of the original clothing, highlight the key points, strengthen the key through the contrast of color, the contrast of clothing material or the direct light of the light. In addition, we should also consider the sight of the customers, take the ergonomics as the basis of design, adopt different props and accessories.



    T-shirts, shirts, skirts, scarves and other lighter materials are suitable for making wall layout.

    The wall layout of large space has strong plasticity, which can be used to create three-dimensional feeling by using thick paper, pins, lighting and folding techniques, and rationally use points, lines, and surface techniques to express the commodities vividly.

    Small space wall layout commodity should not be too much, leaving blank space and the use of color contrast highlights the key.

    In this way, when customers enter the shop, they are attracted to them. They are interested in this creative and colorful exhibition, and then purchase desire.



    The layout of clothing changes with time and season. The same layout is like stagnant water.

    The layout method is constantly exploring and propagate, and the layout of the same goods in different stores is different.



     

    The change of clothing layout should conform to the following aspects: 1 the layout should conform to the overall image and sense of the store; 2, the layout should conform to the promotion strategy of the storefront; 3, the layout should suit the seasonal changes; 4, the layout should be convenient for customers to purchase; 5, the layout of the products should be elegant and artistic.

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