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    Thinking About How To Build A Virtual Product Outside The Station

    2010/5/22 10:46:00 50

    Entrepreneurship


    I have been in contact with e-business for a year. Although I have been a migrant worker, I have never completed a task independently, mostly teamwork.

    The first job I graduated from college was a network salesman. After the late SEO training, I was engaged in network promotion and search engine optimization.

    Network marketing platform, such as: Forum marketing, mail marketing, blog marketing, soft Wen marketing.

    These webmaster's commonly used methods from the initial large number of cases to see, to personally practice, but also a small harvest! OK, gossip here, today we want to communicate with you is how to write virtual products outside the station promotion program?


    First, locate the target customers according to the particularity of the products.


    The analysis product is the popular Internet phone: 3G card aims at the advantages and disadvantages of Internet phone and traditional telephone to find out the selling points of product promotion and publicity.


    1. look for publicity points from the functionality of the product itself.


    3G smart card has now realized its functional points: 3G online telephone, traditional callback phone, family number, web page dialing, QQ dialing, Ali Wangwang dial-up, mobile phone semi direct dial, telephone song, text message, mobile phone web phone, address book and QQ reservation phone, online 400 phone, mobile, Unicom, telephone recharge card online recharge, 3G card recharge, online banking online recharge.


    2. look for promotional points from the price of the product.


    The highest price is only 1 cents per minute, and the national toll is free.

    Minimum to 6 cents per minute, internal calls permanently free.


    3. look for publicity points from the user experience of the product.


    Advantage 1: favorable and reliable.


    1, no matter what kind of handling method, users are free to open 3G services.


    2, long distance call to 0.06 yuan / minute, no roaming fees, no worries, communication easier.


    3, the internal online call is free worldwide. Users can communicate with each other freely and speak freely.


    4, there are more concessions and discounts, details can be consulted local business admissions point or landing official website query!


    Advantage two: convenient and easy to use.


    1, integration and use of an account at any time can be used in mobile phones, computers, fixed lines and other places, anytime, anywhere, without constraints.


    2, recharge is convenient and more worry free.


    Users can choose network recharge, telephone recharge, direct charge of business hall or purchase recharge card to recharge.


    3, the latest technology is not out of date.


    3G is based on the latest 3G and wireless broadband technology. It is compatible with 3G network and is compatible with GPRS, CDMA and other existing standards.


    Advantage three: comprehensive service and enjoy intimate


    1, number housekeeper can save


    Backup or restore the mobile phone number at any time without fear of losing the number.


    2. Mobile phones are more reliable.


    3G subscribe user accounts to bind cell phone numbers, standardize operation and take a long-term view.


    3, value-added services more intimate


    It can realize 3G online telephone, traditional callback telephone, family number, web page QQ phone, telephone song, text message, mobile phone web phone, address book and user appointment telephone, online 400 phone.

    We are developing more value-added services. Users will also be able to carry out online conferences, video songs, 3G mailboxes, online fax, please look forward to it!


    4. look for 3G card special function point from similar products.


    From the well-known products, such as KC, UUCALL, SKYP and 3G, the quality of voice calls and multiple calls can not be compared to other Internet phone.


    Two. Search for promotion platform for target customers.


    There are several types of customers who use Internet telephones.


    Businessman: the 3G card's Internet phone call fee is undoubtedly the most attractive one, followed by the multi-function dialing way, so that businessmen can use the ultra-low telephone charges to contact their customers without platform constraints. Ali Wangwang dial-up and QQ dial-up are a very new way of calling, and these two platforms are undoubtedly a good tool for businesses engaged in e-commerce sales.


    College Students: the average tuition fee for college students now varies from 50 yuan to -100 yuan / month, but for college students who have only 400-600 yuan in living expenses each month, it is also a great expense.

    And most of the universities now have networks.

    The computer is equipped with the same rate as mobile phones.

    But now mobile, Unicom campus group, packages, so that students in the school call is very cheap, this network phone charges do not have much advantage, but after the school or friends and relatives, long-distance phone calls, the advantages of telephone calls are greatly highlighted. Secondly, 3G card can send text messages through the page more quickly than using SMS editing.

    And the next 3G card can also realize / anonymous send SMS blessing and song, is a very suitable for young people entertainment mentality of communication products.


    Ordinary individuals: those who do not have fixed consumption, who do not have a set meal business or do not have mobile phone traffic, are the most expensive users, and the local call is at least 2 Gross 2.

    But using the 3G card half dial mode, you can use the 3G card to make calls without the need to install plug-ins or open traffic.


    Three, looking for promotion columns for promotion platform.


    In fact, as long as the popular platform, such as Baidu know, Baidu post, skyline problem, search and search, classification information platform, etc., all can promote the 3G card information, because nowadays communication is almost personal needs, just a matter of personal choice.


    3G special promotion platform for one card Internet telephony is mainly provided by Taobao community, Alibaba, Huicong net and other business opportunities. Secondly, active campus community platform, many QQ group chat boards, QQ group space, QQ friends' space message, mail marketing are not mentioned here.


    Four, put forward a promotion plan for product benefit.


    In addition to basic salary, the company's network promoters promote promotional enthusiasm and promote royalty.

    For members who use the 3G card, we also implement a publicity and promotion mechanism.

    Each member can take two points to promote consumption of 5% Commission, 1 yuan =1 points, 1000 points can be made anywhere at any time.

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