Public Toilet Put &Nbsp In Advertising; Earned 5 Million In 2006.

Like other wage earners, I have a dream of being a boss.

5 years ago, I was a manager of an advertising company in Chongqing.

My company is an advertising company that specializes in confined spaces in buildings in Chongqing, which is the way people often see advertisements in elevators.

I was inspired by this, and I found this opportunity when I went to the toilet to think about it. It was a purely non - mainstream idea, but I did not affect my money...

Even the VCs are interested in helping me to go to the gem.

I want to work alone and work hard.

At that time, as an advertising company employee, I worked hard to promote advertising and develop customers.

In such a day-to-day mechanical work, suddenly one day, I found that the company's annual income reached 40 million yuan, and another similar company had 60 million yuan.

I didn't expect to integrate the 2 square meters of the elevator and the boring time of waiting and taking the elevator to create 1 hundred million business opportunities.

At that time, the two companies only developed the main city commercial center, and the development space was very large.

At that time, I wondered why I did not follow this standard to find a market that had not yet been developed to occupy the mountain.

I started to play my own little calculation. In my work, I went to investigate in the large and small shopping malls and shops in the main city, and even talked with advertisers.

Finally, I summed up a feasible plan: to create a high-quality media platform in high-end entertainment places besides office buildings, to make use of some boring, specific space and time to advertise, is definitely a money making opportunity.

To say white dots is to find a space or corner to convey the advertisement information in the food, drink, play and pleasure outside the white-collar hours of urban white-collar workers.

Crank, toilet, boring

The idea is there, but where can we find this space?

In the daytime and in the evening, I can't sleep well and I can't sleep well. I even think about going to the toilet.

More than two months later, when I wanted to give up, I woke up suddenly when I was in the bathroom one night: toilet is the best carrier I want.

You think, as long as people are going to the toilet, this process is absolutely boring.

If you take advantage of this boring time and put advertisements in the right place, you will have unexpected results.

After breaking through the obstacles of the carrier, I immediately launched all the contacts to investigate.

It is found that there are 2000 outlets in Chongqing, including 15 thousand restaurants, tea houses, bars, KTV and so on, which can accommodate 15 thousand ~2 advertising sites.

At that time, I estimated that the potential value was above 10 million yuan.

In 2007, when I finished the calculation, I found two partners and made up 500 thousand yuan to register an advertising media company to concentrate on the business of advertising in the bathroom.

The specifications of the advertising box installed in the bathroom are uniformly set to 20 centimeters long and 18 centimeters wide.

The plan is mainly installed in the bathroom beside the washing table and on the urinal, parallel to the normal people's sight.

The content of the advertising box is divided into two parts. In the above 2/3 regions, the advertisers' promotional pictures are shown. Next, add some humorous jokes and health care public service advertisements.

Let everyone notice the contents of advertisements in a relaxed and humorous atmosphere.

Being rejected is a way to reduce social status.

When everything was ready, the difficulties that followed me did not occur to me.

To achieve this idea, we have to go through two hurdles. First, we should persuade the business operators to provide venues for advertising.

It's too difficult to cross the first ridge.

These bosses only want to advertise in the toilets in his shop only because they are afraid of affecting the layout of the toilet and are unwilling to provide places.

Constantly facing the wall, constantly rejected.

Finally, I had to provide them with some essentials such as hand sanitizers and towels and give some economic benefits before trying to install the advertising boxes.

And the second way is to let advertisers agree to advertise in the bathroom.

It is even more difficult for employers to talk to advertisers.

Because someone has posted too many drugs and psoriasis advertisements in the bathroom, it has virtually reduced the quality of the toilet.

Customers do not want to put advertisements in the bathroom, and car manufacturers have said that car advertising in the bathroom is a reduction in their status.

Now the pmission route is accurate.

There is no way out for people, and companies that share the same values have finally come to me.

Three months after the establishment of the company, I opened the door of Hanwang e-book planning and promotion department, which was surprisingly successful.

They feel that our company is a highly educated, high-income urban elite.

These people may not read newspapers, TV or Internet, but they must go to the bathroom. Advertising there will be more accurate than traditional mass media.

So they gave me all the advertisements in Chongqing that year.

That's a lot of money.

But I think this single contract far exceeds the value of money that I bring to me, and for the first time, I really get the recognition.

In the first year, we put 5000 advertising spots in restaurants and entertainment places, attracting 20 advertisers, with net income of 500 thousand yuan.

In the second year, advertising spots increased to 8000, and customer groups also rose to 50, with annual net income reaching 1 million yuan.

Third years, that is, last year, the number of customers increased to 80, covering automobiles, decorative building materials, tourism companies, luxury goods and so on. The annual net income also increased to 300~400 million yuan.

Pay attention to earn 5 million this year

The three years of high growth have not only enabled more advertisers to know us, but also gradually accepted the "non mainstream" business model.

According to the plan, we will increase the advertising spots in the main city to 20000 yuan this year, the customer base will increase to more than 100, and net income will exceed 5 million yuan.

At present, two big companies are going to buy us at a high price, and a Vc firm is also in touch. They are ready to push the listing of the gem on the gem within two years through resource integration.

(Narrator: Ma Xiaotian, general manager of a media company in Chongqing)

Expert comment

"Boredom creates business opportunities, creativity decides business."

Speaking of the successful mode of Ma Xiaotian, Yu Xueming, director of the Consulting Department of the Chinese Academy of Management Sciences, found that the way of placing billboards in the bathroom is to make use of limited space and idle space to achieve unlimited creative value, which is worth borrowing and promoting.

In the fierce competition for media advertising, only creativity can decide business.

At present, Chongqing outdoor advertising renovation process, will divert a large number of advertising share.

Advertisers in Chongqing can learn from Ma Xiao Tian's concept and find their own "creative advertising space".