The Entrepreneurial Style Of Wenzhou Businessmen

Exquisite strategy of attack

Wherever Wenzhou merchants go, they are invincible.

Their successful business penetration and expansion benefits from their unique entrepreneurial style and management practices.

People in Wenzhou are numerous and small, so they can only expand outwards, and constantly look for new living spaces.

As a result, Wenzhou businessmen spread the most in the country, South to Sanya, north to Mohe County, West to Lhasa, Qingdao to the East, and Wenzhou people everywhere.

At first, they used handwork as their main means of livelihood, such as haircuts, shoes and tailors.

Later, they found that support policies were often introduced everywhere, and they opened up new shopping malls or commodity distribution centers.

At this time, all the soldiers and soldiers gathered together to make money and try to win the first prize in the bidding.

As a result, many cities and towns in the country have a shopping mall or shopping street dominated by Wenzhou people.

Some enterprises have set up many branches, distribution points and offices throughout the country to convey the sense of commodity of Wenzhou people to the local area and radiate to the periphery.

At present, there are new outlets for Wenzhou people to do business in Brazil, South Africa, Europe and America.

The characteristics of Wenzhou people's attack are: to concentrate a powerful force to capture a castle, and then to move a lot of brave soldiers from home to do business, to camp and defend their positions.

It can be said that this is an ingenious combination of mobile warfare and positional warfare.

Prudent market positioning

The boss of Wenzhou has a characteristic: young, intelligent, accurate positioning, and never hangs on a tree.

See what the market prospect is good, confirm the immediate pfer of gun investment.

A Wenzhou boss can set foot in several different areas in his investment career.

Nowadays, Wenzhou bosses do not dare to invest in the industry, so long as they can bring benefits, there is no place to dare to invest.

Ye Shiguang invested in Nanjing the year before. At that time, he valued the talents of Nanjing and the kindness of Nanjing people.

But what he invested in is uncertain. He noticed that at that time, Nanjing's food and leisure were very popular, so they spent many times to understand their investment and consumption structure.

At the same time, he looked at a tall building under construction in the downtown area of south central Beijing, and talked about leasing matters with the development of the building many times. But in the end, he gave up the industry because he felt that the hot spot of consumption must be the hot spot of investment. The more fire the market was, the more prudent the investment was, and the new economic growth point was found in the empty space and contradiction between demand and market.

Just when he wanted to start a company to rent a house, he noticed that the office buildings in Nanjing were hard to rent and the price was high.

So he decided to invest tens of millions of yuan in developing low and medium business centers.

This move really hit the market. After the completion of his Noah business center, as a result of the accurate positioning of the market, as soon as it was invested, many small and medium-sized companies immediately accepted the entry. In the past few years, the rental rate has always been over 95%. Correspondingly, at present, a large number of high office buildings in Nanjing are idle due to the high rent.

Magic speed

During the Spring Festival of 1983, an overseas Chinese from Wenzhou called from the US home: "the US police general has news that the US police need to change clothes, 340 thousand people need 680 thousand badge, and two sets per person is about 1300000.

"Can you do that?" two Wenzhou self employed workers rushed to the United States to express their intentions to the US police chief.

Americans believe that the Chinese can not make first class badge. The two Wenzhou bosses said with an air of bland: "there is an old saying in China that" ears are empty and eyes are seen. "Please send two commissioners to China to see, the cost is all inclusive.

Perhaps the Americans have the idea of "going white and not going". Two Commissioner of police came to Wenzhou, where workers performed just 35 minutes from the finished product.

A few days later, the Americans returned with 100 samples. The head of the US police department saw that the price was only 1/2 less than that of the US military factory, and there was no need for a deposit. The sale of 680 thousand yuan was immediately concluded.

The people of Wenzhou made the business of the United Nations peacekeeping forces and the PLA troops stationed in Hong Kong.

The speed of Wenzhou bosses to seize the market is really amazing. It is often the first day to hear a business opportunity, and second days to get the order.

The word "grab" shows the great style of Wenzhou boss's business.