Three Criteria For Selecting Customers

There are two nouns in marketing. They are "traders" and "traders". As the name implies, they mean waiting for customers to come to the door, while merchants are taking the initiative.

The general view is that we should change our business to be a "businessman" and take the initiative to fight for customers.

That is to say, traders are relatively backward marketing mode.

Then, how do the marketing planning companies choose their marketing models?

This is a very interesting question. You can think for yourself.

The highest level of marketing is in short supply, and customers scramble to queue up or even buy products behind the door.

This kind of sacred condition that businessmen have dreamed of has happened in the era of planned economy at the lowest level of marketing. In today's era of over competition, everyone is worried about goods in the warehouse.

As the adoption of the marketing planner, when we face our marketing mode, we take the opposite way: create a situation that is in short supply, turn from "traders" to "traders" and sit around the world.

First of all, we control our pace of development.

Knowledge is not so easy to copy as products, so it is easy to batch production. Therefore, we should not stand up when we squatting, and do not rush to go when we are at the station. We should not rush to run when we should go, and strictly control the speed of self development.

Second, we control our team expansion.

In the final analysis, the planning industry is still an industry with high demand for talents, and the reserves of talents and the construction of teams directly determine the effectiveness of serving customers.

Therefore, the adoption of twelve years of development has been laying a solid foundation for building knowledge platforms, honing service teams and controlling team expansion.

Finally, we control the number of our customers.

In order to ensure the effectiveness of services, we have adopted the most practical and painstaking labor and resources largest personal marketing service. Meanwhile, we limit the number of service customers to ensure that every customer can get sufficient support.

So we formed a situation in short supply. There were nearly 200 people in three places in Shanghai, Beijing, Shenzhen, and the number of customers serving the whole year was 20.

At the same time, on the basis of our business, we further intensified our efforts to break the tradition of selecting and planning our customers, and put forward 3 criteria for choosing our customers.

I. potential

Does the customer's brand and product have potential growth value?

If it does not, Brand Company will not take risks with its own brand.

Good planning can make good products grow fast and make bad products die faster.

Some customers always disagree. They think that they can sell the stone to a gold price through planning, but they do not know that the quality of the product is the real factor of brand growth, and the plan is to build up the brand impression and solve the problem of the first purchase of the product.

Such customers, we refuse to shut out.

Two, mind

We believe that the key factor for enterprise growth is not strength but bosom.

When it was born 12 years ago, it implied "China", which represented the marketing plan of China. Therefore, it adopted it as the leader of China's marketing planning circles, and continued to write the legend of Chinese marketing for 12 years, leading the marketing wisdom of China for 12 years.

Only those who aspire to change the industry structure, aspire to be the first and have the big mind are the targets of our choice. Even if we realize this process, it will take 10 years, 20 years, or even more time.

What kind of mind determines the height of an enterprise.

For those who just want to get some sales promotion, for those who just want to solve the difficulties of survival, for those who dream of getting nothing for nothing, unrealistic and unwilling to invest only for the sake of return, they should not even take the door. Any negotiation is a waste of our time. Those who follow suit are your choices. Those companies that match your company are your choices.

Three, trust

Trust adoption.

Only when we believe that we can solve the problems faced by enterprises, can cooperation be successful.

Every customer will pay a lot of money before signing the contract. If there is no basic trust, it is hard to imagine.

To generate trust, we need to understand adoption, familiarity with adoption, understand our company's growth process, understand our past cases, understand our planning ideas, understand our marketing ideas, understand our understanding problems and solve problems.

Only in this way can trust arise.

On the contrary, some customers are eager to let the planning company think about their own way, make good plans and write plans, so they do not believe in the strategy and creativity of the future. This is not a short period or even a few days after they have not been interviewed by the enterprise, nor have they been through market research.

When we serve our customers, there are less than one month, and more than two or three months of research is unavoidable. During this period, numerous arguments and arguments are more common.

Our attitude is to refuse these eager customers who want to know us better.

Only those who comply with the above three standards will be invited to enter the door and make a pot of tea.

The so-called way is different.