Why Garment Brand Can Not Be Divorced From The Essence Of Garment Industry

The network provides clothing with tools and models rather than a shortcut to success, because the operation of clothing brands can never be divorced from the essence of the garment industry.

This is an era that never lacks originality, but the creativity created in this era is not as good as ever.

The rise and flourishing of China's online shopping apparel industry is in the short span of three or four years.

Whenever we talk about its rise, people always have to mention PPG and Li Liang again. Although PPG has long passed away, its significance for the seeding of online shopping clothing brands is not allowed to be obliterated.

The financial crisis has made the traditional clothing enterprises' foreign trade channels suffer a relatively large impact, but it has made the Internet channel "unexpectedly" flourishing in the initiative and passivity. Just like the SARS period, China's online game market and the online shopping market have been booming.

It was also during the financial crisis that we noticed that venture capitalists had found new opportunities for a lot of real gold and silver, and the online clothing B2C company was becoming a new favorite.

As a representative of online shopping clothing brands, its CEO years are in full swing in the fourth round of financing in 2010. Experts in the industry say that, according to the general practice, this may be the last large-scale financing before the sale of Vinci. Mcglaughlin, a different model of his peers, completed a historic financing equity change in 2008. Sequoia China bought the shares held by Hua Ping fund at the cost of 80 million, officially holding Mcglaughlin, and then Mcglaughlin's series of actions showed that it is likely to become the first "light company" to enter the US capital market this year.

In addition, almost all of the traditional clothing brands have participated deeply or superficially in the development and development of online apparel B2C business. If Taobao's shop operators are included again, this group is already quite impressive.

However, behind the boom, especially with the frequent emergence of investment institutions, it is found that this emerging industry is accumulating Matthew effect: the stronger and stronger, the weaker and weaker, or the rhythm.

In 2010, it was found that forerunners or excellent people are constantly speeding up, and the juniors or followers are being disturbed.

People can not help asking questions: will 2010 be the water diversion year for China's online shopping clothes?