Demand For High-End Clothing In Europe And America Is Gradually Recovering

According to the data released by the French Statistical Bureau (INSEE), the economic prosperity index of France's manufacturing, service, wholesale and retail business reached 91 points in March this year, and has been improving for 10 consecutive months.

Meanwhile, the European Commission announced that the consumer confidence index of the euro zone also rebounded slightly in March.

Overall, since the fourth quarter of 2009, European economic growth has continued to recover rapidly, and the US GDP growth in the fourth quarter of 2009 has been greatly improved, and the global economic recovery is likely to be better than expected.

With the recovery of the global economy and the recovery of consumer confidence in Europe and the United States, the demand for high-end clothing will gradually recover.

The superposition of these factors will be conducive to the stability and recovery of textile and clothing export prices.

It is expected that China's textile and garment exports will increase by 5%~10% in 2010.

In such a market environment, export enterprises need to make use of mature exhibitions to establish and stabilize the customer relationship.

On September 13, 2010 ~16, sponsored by China Textile Industry Association, the Fifth China Textile and clothing trade exhibition (Paris), jointly organized by the China Textile Association, the China Apparel Association and the Frankfurt (France) exhibition company, will be held at the LEBOURGET exhibition hall in Paris, and will continue to be held in conjunction with the Texworld autumn fabric exhibition in France.

This exhibition will continue to focus on small and medium-sized export enterprises as the main target of service, comply with European purchasing habits, and use the Texworld medium rare exhibition platform to build a one-stop procurement platform for European buyers by integrating the pnational purchasing industry chain.

As a large-scale self run exhibition held in Europe, this exhibition is also the only national large-scale textile and apparel exhibition held by the Chinese textile and garment industry in Europe. Since the China Textile and clothing trade exhibition (Paris) held its own exhibition, it has attached great importance to the quality of exhibitors and products. At the same time, the invitation of professional spectators has been intensified and deepened, and the supply and demand information of exhibitors and spectators has been matched.

The feedback from the past exhibitions shows that this "trade and speed matching" initiative has achieved good results. Many enterprises have found or expanded their business channels through exhibitions, thus strengthening confidence in opening up the European market.

In 2009, a total of 14871 professional spectators from France, Britain, Italy, Turkey, Germany, Spain, Holland, the United States and Poland attended the exhibition.

Over 30% of them are clothing wholesalers and retailers, 31% are agents, and about 21% are European garment manufacturers.

According to statistics, more than 60% of the audience are company or enterprise decision-makers, effectively ensuring the trade effectiveness of exhibitors.

After several years of exploration and accumulation, China Textile and clothing trade exhibition (Paris) has gradually matured and accumulated a relatively fixed audience resources.

According to the survey of purchasing habits, for many small and medium buyers in Europe, suppliers must have a certain degree of understanding before they will make field visits.

In the face of massive online supplier information, they also felt at a loss.

All exhibitors attending the China Textile and clothing trade exhibition (Paris) can enjoy the unique PRODUCTPILOT system and I-TEX system service of Frankfurt company, that is, using the Frankfurt exhibition company's network platform, exhibitors can carry out the exhibition information release throughout the year.

These filtered suppliers' information is well received and recognized by small and medium-sized buyers in Europe, thus effectively increasing the trade turnover rate of enterprises.

It is reported that Michael Scherpe, President of Frankfurt French company and David Audrain, President of Frankfurt American company, attended the exhibition promotion conference held at the China International Clothing Fair, and introduced the current trend of clothing purchasing in Europe and the United States.

They believe that participating in the mature Procurement Exhibition is a very convenient and effective way to open up overseas markets.