Skills Of Displaying Merchandise At Exhibition

Sales are activities shared by customers and you. When you sell a physical product, you behave like a host of a game show.

Customers are willing to spend time watching your show, indicating that he does have potential demand. At this moment, you have to grasp the best opportunity.

Remember, display is not a product description, but a desire to make customers decide to buy.

What is show?

1, the meaning of the exhibition

Display refers to the way customers are brought to the product before watching and operating through physical objects, so that customers can fully understand the appearance, operation methods, functions and benefits that can bring to customers, so as to achieve the purpose of sales.

Factors affecting display:

There are two elements that affect the display effect.

The product itself;

Sales staff feel and display skills for customers.

The advantages of display:

The display process is a process for customers to understand and experience the interests of products, and is also the best time for salesmen to appeal for product benefits. What can be more directly felt than customers' own operation of products?

The following two advantages can be obtained when the sales staff are showing them.

Customers have been willing to spend a while listening attentively to salesperson's instructions.

The salesperson can explain and verify the characteristics and interests of the products in a sequential, logical, focused and complete manner.

Guidelines for display:

There are only one criterion for display:

For customers' needs, they are presented in terms of characteristics and interests, and are confirmed to the customers through actual operation.

Taboo of display:

One of the mistakes we often make is:

Only do demonstrative operation and explanation of product functions.

2, the type of display

You can perform activities in the following ways:

Request customers to agree to move the product to the customer's display.

Invite customers to display in the corporate showroom.

Organizing exhibitions and inviting customers to participate.

3. Preparation before presentation.

Before the exhibition, we can prepare from three aspects:

Products:

Prior inspection to determine the quality and performance of the product is up to standard.

If you want to show it to customers, you should confirm the conditions of installation, such as power supply, location and operation space.

Preparation of spare parts, such as projector display must prepare spare projection bulbs, so that the display suddenly broke down.

Check whether display supplies are ready.

Venue:

How to display the venue.

Prepare to welcome visitors' board, such as "welcome general manager to visit the venue".

Salesman:

Clothing and appearance.

Invite appropriate friends to visit the exhibition.

Beforehand to grasp the needs of customers.

Exercise presentation speech.

For high tech products, you may also need an expert who works with you.