Tips For Cosmetics Stores

More and more cosmetics

How can we get from the same size and quantity?

Site selection of cosmetics

In the middle section of a pedestrian street in Dongguan, two skin express cosmetics shops are selling well.

Chen Dinghong, who owns more than 20 skin express stores, is well versed in the way of location selection. She told reporters that in the pedestrian street, it seems to be the biggest and the worst place for people to have a maximum traffic volume.

As the saying goes, there are three cities in the market.

Similarly, location plays a decisive role in the operation of franchised stores.

"Big cities do not make big stores, small cities do not open small shops", this phrase has become the experience of many monopolistic shopkeepers.

The dispersion of population in big cities is difficult to gather. The consumption behavior is difficult to guide and has large business super extrusion.

On the contrary, small cities are small in size and relatively close to population. Large stores attract customers like magnets. They can satisfy consumers' desire to seek perfection and seek fame.

In addition, the location of different stores has different requirements for cosmetic brands and categories.

Guiyang Jiahui's 4 cosmetics shop brands have their own differentiation.

For example, Shaanxi shops are more concentrated in the surrounding nightlife, and the make-up and cosmetic tools are relatively large. While the Yanan store is located in the downtown area, most of the consumers are in the class, and there are jewelry shops such as ah ya, seven color flowers and so on, so the skin care products are the main ones.

Tips for cosmetics brand shopping

More and more shopkeepers realize the importance of shopping guide.

When a customer enters a store, the ability to deal with shopping depends largely on the ability to respond.

In order not to let "cooked ducks fly away", regular shopping guide training has become an investment that the shopkeepers are willing to spend a lot of money, so more and more smart shopping guides have emerged.

A senior shopkeeper told reporters that customers leave empty handed after entering the shops. There are usually two reasons: they can't see the products they like and the improper reception of them.

For the first case, we should take the initiative to attack.

Such customers generally do not have any intention to purchase. They will leave without seeing a satisfactory product.

At this point, shopping guide should always pay attention to customers. Once the trend of departure is found, we should quickly take the current publicity list and recommend the product with the most selling points or promotional efforts to attract its attention, then take it back to the counter and take the initiative to try it out.

For the second, shopping guide is to give customers space and let them choose freely.

Therefore, the franchised shopkeeper thinks that customers should give customers 15 to 20 seconds to observe the products in the store when they enter the shop.

And use these 15 seconds to observe and analyze the customers, to see what products she first looks at, or to pay attention to the longest products, so as to prepare for further sales.

At the same time, choosing the right time to approach customers is the key.

The shopkeeper thinks that when a customer pays attention to a product for a long time or takes the initiative to find help, it is a good time to purchase the guide. At this point, it is most likely that the product will conform to customer interest.

Image art of cosmetics chain stores

In this era of intense competition and brand homogenization, a cosmetics store attracts customers not entirely because of the full range of products in the store and the "enthusiasm" in the shop, but often a new sign, beautiful window design or warm hue can make customers stop for them.

Store image represents the grade and taste of exclusive stores.

Nowadays, not only the boutiques of the second tier cities are pursuing the beautiful image of the store, but even in the Dongguan town where the consumers are mostly migrant workers, the stores have changed their faces.

In the shop of thousand color beauty in the commercial street of Gao Gao town in Dongguan, not only can you see neat product display, POP poster, but also a large LCD TV set in a small LCD TV set installed in a special store and at its own expense.

As the boss of more than ten thousand beautiful people, Guo Xiaojun thinks that with the pformation of Dongguan's industry, migrant workers are very young now. A fashionable and elegant shop is undoubtedly their first choice.

And for the design of the store image, he is also experienced, such as through the lighting to show the features of the product, through the window to allow customers to see from the outside of the store, in the store with a variety of poster and warm labels to inform promotion activities.

As a matter of fact, a lively layout of personal care products brand agents can effectively prolong the stay time of customers in the store.

With the expansion of Watsons and Sasa in the domestic market, open shelf display is favored by more and more consumers.

At present, many stores open shelves area is still for the accumulation of care products, and almost in the cold state of natural sales.

The open shelf area has advantages of brand and category, which is convenient for consumers to compare themselves and choose to buy.

Some careful shopkeepers saw the popularity of the open shelf display early, and set up an open shelf area in their own cosmetics stores, putting the hot products into them, attracting many young consumers.