Internet Entrepreneurship: Everything Starts With Creativity.
The following are the seven questions of interest, and also the key to deciding whether your creativity can be favored by investors.
1. can your creativity bring positive feedback effect on the network?
An incredible phenomenon brought by the Internet is that the products, services and resources in the traditional economy are followed by the law of "the law of immortality". The more we use, the less we have left, the "scarcity of things," and "the scarcity of resources, products and services" is a means for businessmen to sell up and seek profits. In the network economy, with the expansion of the market and the increase in the number of users, the value of products and services is getting higher and higher. When the information resources are shared, the total number is increasing. This is the positive feedback effect of the network.
If your creativity can bring positive feedback effect on the network, then the leading edge, coupled with the company's perfect operation and ability to attract customers, will make it impossible for the latecomers to match you.
If your creativity can bring a great positive feedback effect from the network, it is a good idea from this point of view, and investors will be interested in it.
2. can your creativity have the potential to adapt to network development?
It is more appropriate to describe the development of the Internet with every passing day.
With the rapid development of Internet, its scale, performance and business philosophy closely related to it are changing.
If your ideas can adapt to these changes and stand up to their tests, those investors who have always been paying attention to quality will definitely help you. On the contrary, if your creativity or business model is one-off, just for temporary needs without potential for development, then the chances of venture capitalists to invest in you are very slim.
3. do you have creative marketing skills to implement your creativity?
The catalyst for the rapid success of the Hotmail e-mail system is the so-called viral infection marketing method.
It is to expand the market by using people's ten to ten live advertisements.
In the process of oral communication and the use of Hotmail, they became the unconscious propagandist of the company, and their friends were the recipients of these market information.
Whether you can get good word of mouth with service and product quality to help users do propaganda is an important parameter for judging a customer oriented.Com company.
4. do you have strong adaptability in your creativity?
In today's new economic environment,.Com has the advantage of being flexible and able to dramatically change business plans at near zero cost.
In the Internet age, the competitiveness of a.Com company is reflected in the business philosophy and the agility and flexibility of market actions.
5. is there any barrier to self-protection in your implementation?
Companies in the Internet age can develop faster than before, or they may suddenly decline.
An important measure to prevent this is that the company has the inherent means of attracting and retaining customers and the right way to defend itself against competitors.
If you can't keep your customers, then what is the significance of developing faster? So when you turn your idea into a.Com company, you must develop a strategy to prevent customer turnover and avoid being attacked by competitors who imitate your business model.
The "jungle rule" is still applicable in the Internet world. It can still bring many benefits to the pace of the pioneers. As a pioneer, you can only get rid of those follower as far as possible, in order to ensure your best interests and long-term interests.
6. is there any talent problem in the process of achieving your creativity?
The development of the newly created.Com company is often blocked by the inability to recruit first-class talents.
Therefore, the newly established companies always attach great importance to talents in formulating and improving business plans, which has become a basic principle of those successful.Com companies.
7. is there a strategy to occupy the market in your creativity?
One of the common ways to occupy the market for newly established.Com companies is to lower the price of products or services, or simply provide products or services free of charge, which will make the old companies in the market very puzzled: it will be very difficult for them to cope with such a price war with their huge distribution system.
Relying on the cost advantage gained by the Internet, the new company can gain considerable market share by reconstructing the basis of competition.
Here's the advice from the financial network.
First of all, from the business mode, if it is the kind of business that is difficult to do on the Internet, it is a good business mode, such as online auctions.
Good mode has enough market scale and strong extensibility, and only the forerunner can succeed.
Second, it is necessary to have an incentive mechanism to manage both small businesses and large enterprises, and to retain the team.
Third, it is best to have big strategic partners.
Fourth, we must have brand effect.
Fifth, we must have long-term achievements.
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