See How PEAK Goes Into The "Father And Son Soldier".

　　匹克集團的總部位于福建省泉州市，七層樓的大廈看起來很氣派，圓形凸出的頂層像一座守望者燈塔。匹克董事長許景南的辦公室就在那個圓形的頂層里，而且整個七層只有許景南一個人的辦公室，兩個兒子的辦公室分別在二、三層。

In a nearly empty office, when Xu Jingnan talked about PEAK's CEO, his eldest son Xu Zhihua, he was very satisfied with his father. "He is sure to take over, the eldest son. This is the responsibility he must bear from his birth."

May 17th, a hotel in Xiamen.

Xu Zhihua, who had just finished the order, had taken the room as an office and received a lot of visits from a group of dealers. Until 5 p.m., Xu Zhihua only drank some water.

"I am the eldest son.

If we have responsibilities, then we are destined to be born. "

Xu Zhihua rubbed his temples and leaned on the couch. "Now we are thinking about how to educate my children in the future."

Xu Zhihua pointed to the wife who was pouring tea for the reporter. The slightly raised belly has already made the couple start thinking about the future of their children.

Maybe one day, the child will take PEAK as well as his father.

For Xu Jingnan, Xu Zhihua's performance is satisfactory even for his son or employee. For Xu Zhihua, he sometimes even can't tell whether Xu Jingnan is a father or a superior boss.

However, no matter what role it plays, it must shoulder the responsibility.

    　　為成才，先“挫折”

Since Xu Zhihua took over PEAK CEO, Xu Jingnan no longer had to do everything personally.

"Zhi Hua's execution is very strong and his vision is good."

Xu Jingnan, who never exaggerated his son's face, mentioned this son in front of an outsider.

But in Xu Zhihua's impression, his father never exaggerated himself.

"In the impression, do it right, that's what I should have done. I have never been praised.

You must be criticized if you do something wrong.

What I accept is frustration education.

Compared with other children, Xu Zhihua's childhood was slightly lonely.

My father was busy starting a business, and he didn't have much energy to manage himself or even meet each other very little.

The ability of Xu Zhihua's independence is to be nurtured.

In school, Xu Zhihua, in addition to his good study, has also been a cadre of the student union, with outstanding ability.

Even so, Xu Zhihua was still unhappy. "Everyone else will say," look at whose son it is. "

PEAK is a well-known brand in the locality. The father's aura is always on Xu Zhihua's head. When he makes a lot of effort to get a reward, everyone else will mention his father, which makes Xu Zhihua feel very frustrated.

From junior high school, Xu Zhihua had rebellious psychology. The superiority of his family not only made him unhappy, but wanted to escape.

Xu Jingnan believes that this is a conscious cultivation of his son, "to cultivate his independence and communication ability."

For example, organizing activities in schools, etc., are all necessary qualities for the future business. "

Perhaps it is this kind of "responsibility" education, which is always instilled by Xu Zhihua.

"Every time I see me, I say responsibility and criticize, which makes me feel that I have no sense of achievement."

"University volunteer, I did not think about other options, only thinking about the farther away from home, the better, what professional, schools can."

Xu Zhihua finally filled out the Sichuan University away from home.

No one knows whose son he is, and no one cares what family he is.

At Sichuan University, Xu Zhihua made the student union president from an ordinary student.

"Everything depends on your own efforts. This recognition is very real."

Such an experience gave Xu Zhihua a slight correction in his frustration. "I began to feel confident again.

I am still thinking and competent, not dependent on my father.

Until graduation, Xu Zhihua signed HUAWEI successfully.

Without PEAK, today's Xu Zhihua may be an engineer, or a civil servant. "Maybe I am a cadre at the same level."

Xu Zhihua laughed with a laugh.

Xu Jingnan did not stop his son from going to university himself.

"Sichuan University is also a prestigious school, and the knowledge that a son is studying there is not bad enough for an enterprise to take over."

No matter what the father really thinks, these four years have given Xu Zhihua the most truthful feeling, which is also the happiest time for Xu Zhihua.

It was the same four years that made Xu Zhihua believe himself more, and no longer evade the responsibility he was born. "No longer panic about succession, I know I have the ability to do well.

When I saw my father's hardship, I felt that I should go back to help. "

In fact, the most direct cause of Xu Zhihua's return to PEAK was PEAK's pformation.

As the earliest brand of basketball shoes in China, PEAK was once synonymous with Chinese sports brand.

At that time, PEAK products could be described in short supply.

"I met a customer like this one year. He ran to us. He wanted to buy 12 pairs of shoes and wear them himself."

Xu Zhihua asked why, the man told him, "just like this brand, if you don't produce it in the future, you can't buy it."

But after entering the 2000, with China's accession to the WTO, especially the successful Olympic bid, the sporting goods market in China has blowout. The international brands represented by Adidas and Nike have begun to increase their strength in the Chinese horse racing enclosure. A large number of local brands such as Anta have begun to get rid of the channel mode of department stores as the terminal, and have moved to the new layout of the stores and experiential shops.

PEAK slowly slowed down in the race.

In the end, Xu Jing made great efforts to start the major project of the comprehensive reform of domestic offices.

It was not until 2002 that PEAK successfully completed the long and rare channel reform in China, replacing more than 30 offices nationwide and developing thousands of stores.

As long as it is change, it will always be accompanied by "labor pains".

The reform of the channel has brought huge personnel shock to PEAK, and talent has been draining away.

Xu Zhihua, who was instilled by his father from the younger generation, "the responsibility of the eldest son and the man" seems to have no reason not to go back to fight with his father.

Before returning home, Xu Zhihua and several friends drink, "that year released the rhetoric, 3 years over Lining, 5 years to catch up with Nike.

But after taking over, I found that the fact is much more difficult than I expected, but the goal remains the same, but I have to work harder.

 　　 先“下放”，后重用

Perhaps because of the youthful spirit or the chasm between the two generations, Xu Zhihua, who just returned to PEAK in 2002, always quarrels with his father, whether at home or in the company.

"At that time, I was still young and energetic.

Now think about it, sometimes quarrel, or even fight for the sake of arguing.

Rarely can you think twice. "

Xu Zhihua, who initially entered the company, started from scratch.

Answer the phone, fax, record the meeting, start with your father's assistant, and see how his father does things in his daily work.

Later, Xu Zhihua was sent to the Beijing market.

Xu Zhihua's deep understanding of the company's development has been made by the grassroots stores.

"Although we need to build our brand into an international brand, we still have a long way to go."

Xu Jingnan is not reluctant to put his son directly into the grass-roots unit. "In my controllable range, it is good to let him bump into the south wall."

Young people have to discipline themselves.

But we can not let him take too many detours, knowing that it is not easy to do things. "

Many family businesses will let their children do a new brand, but Xu Jingnan does not recognize it.

"Creating a road will be a waste of time, and it will also take a lot of detours.

I will not let him walk so many crooked roads, and will not let him pay tuition fees. The platform of his family business is enough for him to learn.

Xu Jingnan's painstaking efforts were not wasted. Xu Zhihua, who came from the grass-roots level, has a deep understanding of channel construction and brand awareness.

PEAK's profit has also maintained an annual growth of 30% from 2002 to 50% in 2005.

Until one day, Xu Zhihua came to his father's office with a well planned 2006 plan. "I still follow the plan of 30% growth."

But Xu Jingnan overthrew Xu Zhihua's plan.

"I demand an increase of 80% in 2006."

"I quarreled with my father at that time, and I thought it was impossible. All the plans I worked so hard to do were overthrown by one sentence."

Xu Zhihua recalls.

"Enterprise development should be from speeding up to accelerating and then to high speed. In 2006, we should have accelerated. Under the circumstances of other enterprises' brand growth, we are obviously losing our speed."

Xu Jingnan explained the idea of increasing demand.

Xu Zhihua finally compromised, "after all, my father and I have the same starting point, all for the development of enterprises and the internationalization of brands.

I want to try it myself. "

That year, Xu Zhihua was too busy to attend to anything. From channel to agent, and then to brand building, he worked hard to get a good harvest. "The increase in that year was 79%."

To this day, Xu Jingnan was very pleased to talk about this.

"After I took over, my father was more of a strategist, but actually I did it."

Xu Zhihua is stepping up his steps to set goals.

"Execution is good."

Xu Jingnan is an evaluation.

For Xu Zhihua, the father is insurmountable, in the company is the upper and lower levels, at home is father and son.

It's so hard to get a father's approval. "I can easily get the recognition of others, but my father is always my father, and to some extent, I need to do anything through him."

Today, Xu Zhihua will not be as tough as his father when he first enters the company. Instead, he will take an indirect strategy to put facts and data in order to convince him.

Even if I do not touch on the principles, I will go ahead and finish the work, and do a good job of showing him the result directly.

There was a hint of cunning in Xu Zhihua's eyes.

As for his son's statement, Xu Jingnan had a pair of Sun Wukong who could not escape from the state of Buddha's heart. If he did not touch on the principles, he would bypass me, and I would just wait and see the result.

I do not know if I do well, but I will be scolded for not doing well. "

The game between father and son is much more than that.

Xu Zhihua will not be dragging his feet in making decisions, and such a style will also enable Xu Jingnan to show his attitude on the use of his son when he takes over.

"I told him that you could change at will, but you could not move the old people who started business with me.

If you want to move, you need me to move.

Xu Zhihua said with a smile, "my father often criticizes people, but after criticizing, he will not really dismiss people. I am different. If I fail to do well, I will not be corrected after several times.

Because we are enterprises. "

"I don't want to move these old employees to China. They start business with me and contribute to the business. If they are moved, they will be unstable and cause bad results."

Xu Jingnan thought every inch of his son's smooth succession.

"Performance is on the one hand, employing another."

Xu Jingnan pferred some of the "dangerous" employees from key jobs to other positions.

"My father was afraid that I would really ignore people and drive people away."

Xu Zhihua said with a smile.

  　　 先放心，再放權

Xu Zhihua's strength has been seen in the eyes of his father Xu Jingnan, and for his son to take over the matter has long been in mind.

Zhihua is more bold and far sighted.

The younger son is more introverted and let him go to the production. "

In the growing period of the two sons, Xu Jingnan was more gratified that his son did not become a "rich two generation" in the traditional sense.

Family wealth and discretionary money did not allow Xu Zhihua to develop the habit of spending money lavishly.

"I compare" picking ".

Until he got married, Xu Zhihua did not have a cent to deposit.

"I don't need money. I'm going to eat and live in the same place. I do not have my own time."

Xu Zhihua disagrees with some views on the two generation in the society.

In his view, a group of people can not be defined in one word. Many of the friends he knows are family businesses, but they are all very motivated.

Xu Jingnan thought that the reason why the two generation of "misread" was "not to teach, the father to pass", did not give the son enough pressure, "there is pressure to have the power, and dote on the son all day long, how can we make progress?"

Xu Jingnan's words partly explain why Xu Zhihua should accept "Frustration Education".

Now in PEAK, major decisions must be made through the board of directors, most of which are Xu Jingnan's decision.

"He is the chairman of the company, he is a father at home, and he should respect his father's advice, anyway.

But he supports me very often. "

Xu Zhihua's role is more in execution than in decision-making.

Xu Jingnan said that as long as Xu Zhihua did things that did not violate the purpose, such as brand internationalization and office efficiency, he absolutely supported.

"I read books all day, so I can't make my children feel useless.

I have to make ideas every now and then, or if I take a detour, the impact on the business is immeasurable.

Speaking of his son's succession, Xu Jingnan was also worried about his son's praise.

"He has no problem with strategic vision, but there is still a lack of employment and team building. This is a matter of experience."

But Xu Zhihua's concern for his father is not very well recognized. "Team building" needs to be carried out step by step through the implementation of corporate culture and the implementation of the administrative system.

I prefer to implement it in the system culture.

2005 should be a milestone in PEAK's development.

It was this year that PEAK formally married NBA and walked out of a different development path from other sports brands.

With the resources of NBA, PEAK's resources superiority in the field of basketball has been brought into full play, and the image of PEAK's "professional basketball equipment manufacturer" has been strengthened.

It is none other than Xu Zhihua who put forward this strategy.

Xu Jingnan is pleased to say that Xu Zhihua's accession has greatly improved PEAK's management level and strategic thinking.

For Xu Zhihua's performance, Xu Jingnan said he could score 90 points.

But until today, Xu Zhihua, Xu Jingnan has not been completely reassured.

After all, absolute decentralization is a price for him. "Companies are so large that many people are pointing to this company and can't afford to lose anything.

When Zhihua has the ability to control everything, I will completely decentralization. "

Xu Jingnan talked about the past. "I used to do anything with my father. Now he is too old to talk to me. When he asked me, he ignored me."

Now, Xu Jingnan has been able to stay away from work at home, but Xu Zhihua's confusion over the pformation of the role of his father and leadership is still going to be a bit of a time away from working at home and letting go completely. "After all, my father has many experiences that I do not have and I need his support."

Recently, Anta and XTEP moved their headquarters to Xiamen, and PEAK, which is still based in Quanzhou, has this intention.

But Xu Jingnan still insists that everything needs to be done. "I told Chi Hua that I could move, but I need to think clearly.

The relocation of Xiamen is aimed at improving efficiency. If the headquarters base is not built yet, it will cause great waste and inconvenience.

Telecommuting is not convenient, the cost of workers is much higher, and the cost in Xiamen is also high.

Where can it reflect efficiency?

Is a company brand in Xiamen and not in Quanzhou? "

Starting from the first pair of basketball shoes produced in 1989, Xu Jingnan may have anticipated the size of the business today.

"It's easy to start a business," Xu Jingnan kept talking about during the interview.

He has already solved the problem of the two generation successor, but it really takes time to rest assured.

"I am still chairman of the board and still checking.

When it comes to power, it must be reassuring.

I am not at ease now. "

And Xu Zhihua is not impatient, "father's opinion is very critical, it will ensure the general direction.

We now have division of labor, and I am not in a hurry to take over. Now I have a great pressure of 5 years and 10 billion. The responsibility of a small family is almost carried by my father.