Clothing Is Deeply Rooted In The Hearts And Minds Of The Shop.

"Selling clothes" and "making brand" are two completely different concepts.

Clothing is worn on the body, but the brand is formed in the mind of a kind of memory, a feeling, or even a kind of moving...

What I am talking about is not just the feeling of wearing the brand clothing, but also the core of the brand experience.

The biggest difference between them is that "selling clothes" is just to sell clothes well and sell them without paying attention to the atmosphere creation, professional services and target consumer needs of the shops; and "making brand" is not only as simple as selling clothes, but also through the store atmosphere, store lighting, display layout, shopping guide service, commodity differences, etc., so that consumers can feel that the brand is different from other brands.

The highest level of brand is to make consumers addicted and deeply rooted in the hearts of the people.

When the first time a customer gets satisfied, he will go back to patronize again, or feel or spend.

Over time, this brand will make consumers addicted. When consumers have needs, the first thing they think of is this.

Brand can be deeply rooted in the hearts of the people, so that consumers can get a touch from the heart, and this kind of moving will make consumers have the desire to repeat purchases, which is the charm of the brand.

Besides, the design of clothing itself is also very important.

The brand will choose the style suitable for the brand positioning according to the market demand and the world trend every quarter, then supplemented by the details of the brand itself to launch the new season's products.

Covers the world

External sensuality is important, but when consumers enter the shop, trying to dress really is a more personal feeling.

It also tests whether the brand has the concept of humanized service.

For a simple example, people's feet are long, short, wide and narrow. Similarly, they also have high and low points in height, but even with the same height, their shoulder width and chest circumference are different.

Therefore, in clothing design and production, one can not be a body with a shoulder width.

The same height, to provide different versions of clothing, will make every consumer feel more suited to their bodies, more like tailor-made, which will make consumers feel that the brand and other brands are different, and this difference is a unique brand of the land - not only is the consumer's wardrobe essential products, but also an indelible memory in life.