Seven Points To Note In Ladies' Underwear Store

Under normal circumstances, invest 5~6 million to open a decent lady underwear shop.

This looks simple, but it is very complicated from the actual operation and operation, because the underwear shop is far more complex than the garment, for example: the clothing is usually only a few yards of S, M, L and so on, while the underwear is more subdivided, the same sub A, B, C, D several levels, at the same time, there are 70, 75, 80, 85 and other different sizes, and the colors are also various.

The same number of products may have eighty or ninety different specifications of products to choose from, the purchase will accidentally cause a lot of backlog.

So many people have said: opening underwear store is easy, but to earn more objective profits, it is time to work hard.

Therefore, if you want to open a lady's underwear shop, you must think clearly about the following seven things:

1., face fierce competition.

Nowadays, underwear sales are in the situation of fast fish, slow fish and strong ones.

Because the threshold of investment in women's underwear shops is relatively low, to some extent, it has created the repeated investment and vicious competition of small and private women's underwear shops, resulting in fierce competition for women's underwear shops and poor operation.

Therefore, investing in women's underwear stores should not only see the market, invest prudently, but also have a strong ability to bear and control the market.

In addition, in the fierce market competition, as a result of price war continued, a series of crazy, exaggerated discount activities, so that some of the original have a certain level of mid-range brand, has become a peddler peddling along the street "big road goods".

More and more "discount" may be able to reallocate inventory and clear inventory, but the result is that the brand has made some money, but as a shopkeeper, you may not be profitable, and years of painstaking efforts in the local market are in vain.

2. choose the right place to start a shop.

Choosing what kind of location to open a shop depends on your own investment ability.

The better the location, the better the business will be in general, but the risk of investment will be greater.

Because lots of good places usually require high rents.

Under normal circumstances, the choice of underwear shop location can not be too remote at first. After all, "wine is also afraid of deep alley".

Secondly, there should be a lot of clothing sales atmosphere, such as walking street, commercial street, shopping mall and supermarket.

Single shop is the main place, and must be the place where target consumers often appear.

3., we should choose brands carefully.

The choice of brand plays an indispensable role in the success of women's underwear store operation. Generally speaking, what brand should be chosen depends on the local economic level.

And the quality of the brand must be excellent, manufacturers must have certain strength and long-term development of the market's determination.

Generally speaking, the medium and low-grade brands are moderately priced and have large profit margins, which are more suitable for the sale of underwear stores.

At present, one or two or three lines of underwear brands are more clearly defined, so investors should not only pay attention to brand awareness, but also value the credibility and service of products.

The opening of lingerie shops is only the first step. The promotion and planning of late stores are even more important.

Therefore, if a good brand is not supported by a strong management team, you may be faced with a disaster if you open shop.

In the face of domestic and foreign brands, which brand should be chosen?

First of all, if the operator chooses women's underwear store, it will be a wise move to save a lot of trouble. Especially the free exchange policy at headquarters will help operators grasp the trend of underwear market and underwear fashion in real time and earn maximum profits.

Secondly, if business and choose to operate independently, then the choice of brand is much larger, and there is no advantage of franchised stores, that is, the brand of your store is diversified, portfolio management, the choice of customers will be very large.

To sum up, this way of operation has the following advantages: first, self purchase can expand the scope of consumer groups in the one or two and three line brand stores.

Second, self purchase can absorb the mainstream style of a brand, extract its essence and take its dross.

Third, self purchase is very flexible for brand choice.

Because shopkeepers can understand what brands and styles are more popular in the actual operation, so as to better grasp the brand advantage. This kind of self purchase business is suitable for small and medium-sized cities.

4., funds must be guaranteed.

To open a shop, of course, we need enough funds.

And what kind of women's underwear shop to set up, how much money they need, must be known beforehand.

Of course, different regions, different sizes, different grades of underwear products, and capital investment are also different.

If the founders can independently invest all the funds, of course, it is the most ideal. But if the funds are insufficient, we must consider borrowing.

At this point, you need to carefully estimate the risk of borrowing and your ability to withstand risks.

Often because of lack of funds, the ideal of opening a shop has become a bubble, or the size of the underwear shop has to be reduced.

5. choice style

Modern people pay more and more attention to the quality of life. Underwear is also one of the carefully selected projects.

No brand can sell well in all its styles, but if you don't know the trend, it's dangerous.

Therefore, after identifying the brand, we must see the best selling style, so that we can also save money, speed up the process of customer selection, and enhance the customers' interest in products.

This requires investors to feel the bottom of the market. In general, there are three ways to find a hot selling style: (1) to know from magazines; (2) to know from competitors; (3) to know from customers.

In addition, the comfort of products is very important. Wearing uncomfortable underwear will not have repeat customers. The combination of products is also a very profound knowledge. There must be different series of products to fully meet the needs of women's underwear.

Moreover, women in different regions have different chest characteristics and different preferences for color. Different climatic environments result in different underwear combinations in different regions. Therefore, underwear sales need to be adapted to local conditions. For example, northern women's breasts are more plump, sizes should be chosen larger, while Southern women are delicate and exquisite, and small codes will be salable; winter color should be deep, and summer color should be light.

The product hanging board is another art. The salable style and color must be displayed in the main position. The visual display of the hanging plate is also very important. We must make the customers feel the cleanliness and taste of the overall display when they enter the shop.

In addition, if investors take the middle and high-end market, they also need to pay attention to taste.

Women are sensual animals. Beautiful shopping environment will stimulate their desire to buy.

6. choose shopping guide

Underwear is very special because of its privacy. Good shopping guide is related to turnover.

Experienced customers can judge the size of their cups and give accurate advice to customers.

The age of shopping guide is best between 28-40 years old. Too young girls recommend underwear to make people feel lack.

7. choose publicity points

In general, targeted advertising can bring direct benefits.

A little lady

Scientific promotion is essential. Attractive promotions and gifts can deepen your feelings with your customers and narrow your distance. At the same time, it is also a good way to maintain price stability without discount. A good promotional product is a mobile advertisement.

Through the above analysis, we can see that before deciding to set up a women's underwear store, you must make a concrete analysis of your advantages and disadvantages.

Neither can we look ahead and follow, nor should we act hastily.

When you have a rational understanding of the attractive money scene and potential risks in women's underwear market, it is not difficult to stand out in the competition.