Mi Huang Adds A Bright Color To This "Spring".

　 The company believes that support Mi Huang The pace of development is "continuous reform, innovation, self transcendence".

After the experience of the financial crisis in 2009, China's clothing industry will usher in a spring of renewal. The next ten years will become a critical period for the rapid transformation and upgrading of the brand of China's clothing industry, and also a golden ten years from a big garment country to a strong garment country. During the CHIC2010 period, the Zhejiang huanghuang group once again held a show with the Golden Summit designer Qi Gang. The fashion of "cashmere cashmere dress" and the "colorful" strategy of the four seasons will probably add a bright color to this "spring".

At present, China's cashmere industry is facing a common development dilemma - "single": single category, single color, single seasonal, single channel. Undoubtedly, these have become the fatal bottleneck that troubles the development of cashmere industry, so breaking the "single" situation is the key.

The "Cashmere night" of MI Huang's release show is following the fashion week's development and design innovation. Under the guidance of the company's "colorful strategy", Qi Gang uses the advanced clothing design method again to exert itself in the fashion charm of cashmere products.

"The design ability of cashmere industry is quite different from that of fashion. The breakthrough of homogenization is the key to breakthroughs in fashion industry." Wu Jinhai, chairman of MI Huang said.

At present, MI Huang has design studios in Paris, Hongkong, Shanghai and Beijing, keeping pace with international fashion. In 2009, the first "China cashmere color research and development base" was also located in MI Huang.

In fact, at different stages of brand development, the company has launched " Celebrity endorsement Strategy, "colorful strategy", "Star" Designer Three cards for strategy.

In 2005, MI Huang invited star Rosamund Kwan to endorse the brand, which conformed to the elegance of the South style cashmere and the inner temperament that did not publicize it. It showed the brand connotation of MI Huang's "implicit luxury".

After that, he implemented the colorful strategy of brand, channel and product, that is, taking the multi season, multi category and multi-channel as the core, changing the single product structure, confronting product homogeneity with color diversification and fashion design, and firmly grasping the four key popular codes of cashmere fashion: fashion, luxury, colorful and thin warmth, and making great efforts in product value and brand value.

In 2009, MI Huang launched the strategy of "star designer" to bring fashion and vitality into cashmere products and actively develop the fashion way of Chinese cashmere dress. Especially in last November's China Fashion Week, michagi and qimgang jointly held a press conference, not only getting rid of the color constraint of cashmere products in the past, but also for the first time conveyed the concept of high-grade cashmere fashion with design and fashion techniques, deepening the colorful strategy from the product design and enhancing the brand value. {page_break}

Wu Jinhai said that 2009 is the exploration year of the Emperor Huang's colorful strategy. He made his first appearance in the international fashion week of Beijing, and made an attempt on the development of Chinese cashmere fashion and fashion. In 2010, it will be the consolidation year of the colorful strategy.

The market is the best touchstone. Since the implementation of "colorful strategy", the cashmere cashmere has been rid of the fetters of "single" and "gray", and popular colors such as goose, green lotus and pink have been sought after by consumers.

According to statistics, as of the end of February, the rice cashmere in the northeast, North China, East China, central China has excellent sales results in the top three of the same products, terminal sales highlights constantly: Xuzhou 100 day sales of 730 thousand yuan, Xuzhou Golden Eagle selling 580 thousand yuan a day, Beijing Cui Wei building 4 days sales 1 million 600 thousand yuan......

At present, MI Huang has entered more than 500 shopping malls nationwide, and its sales network has been distributed in more than 20 provinces and cities throughout the country. The key market has rapidly jumped to the top three industries, with an annual growth rate of 50%-80%. According to the statistics of China Business Information Center, MI Huang ranks first in the national sales and brand influence ranking, and initially established a strong brand position.

As Wu Jinhai said, "the emperor has been pursuing a relatively fast pace of development. If I want to say what is supporting such a speed, I think it is continuous reform, innovation and self transcendence. Moreover, facts have proved that many initiatives of MI Huang have become the pioneering work of the industry.