Chic2009 & Nbsp; Enhance Brand Value And Boost Industrial Upgrading

The global financial crisis has hindered the development of the world economy and even led to a downward trend. China's textile and clothing industry, as a pillar industry of traditional national economy, an important livelihood industry and an industry with obvious international competitive advantages, is inevitably experiencing a difficult period under the shadow of the international financial crisis. On February 4, 2009, the State Council deliberated and approved in principle the plan for restructuring and revitalizing the textile industry, which aims to alleviate the current difficulties of the textile industry and guide and boost the adjustment and upgrading of the textile industry. China's clothing industry, which adheres to the contribution rate of brand and science and technology, is also accelerating the pace of upgrading in the process of transformation and transformation. The 17th China International Clothing and apparel Expo (chic2009) looks at the world clothing industry, gathers energy, inspires fighting spirit, condenses confidence, and completes a new round of value promotion in difficulties and opportunities. On March 18, 2009, the press conference of China Fashion Fair was held in Beijing. According to the introduction of the 17th China International Clothing Trade Promotion Center, the 17th China International Apparel Trade Fair will be held in Beijing from March, 2009. "The exhibition area of this Expo is 100000 square meters, which is divided into eight exhibition halls and ten special exhibition areas." Chen Dapeng, vice president of China Garment Association, said, "there are more than 800 Chinese and foreign clothing from 21 countries and regions, including China, Italy, France, Germany, Spain, Switzerland, Finland, the United Kingdom, Denmark, the United States, Canada, Australia, Lebanon, Thailand, South Korea, Japan, India, Pakistan, Hong Kong of China, Macao of China and Taiwan of China About 100000 professional visitors are expected to attend the exhibition Chen Dapeng said that although the Expo coincided with the autumn of the international financial crisis and the exhibition scale was slightly lower than that of the previous one, it still maintained the honor and status of the largest and influential clothing professional exhibition in Asia. The theme and momentum behind the exhibition of more than 800 Chinese and foreign brands from 21 countries and regions are the most eye-catching and fruitful chapter in the 17 years of China International Clothing and apparel Expo, which represents the accumulated achievements of China's clothing brands in the past 20 years and their firm confidence in the future. Based on the development of China's garment industry, facing China's clothing market, and opening up Sino foreign cooperation and trade, chic is taking the lead in setting up the leading banner of the clothing industry, setting up a symbol of confidence in the clothing industry and setting up a price scale of the clothing industry. Independent innovation and value promotion is the long cherished wish of industry development and brand development, and the soul of getting out of the predicament and stepping into a new stage of sound and rapid development. brand camp's self breaking ice "don't say that spring will end this year, and spring will be more beautiful next year". This is a speech made by Premier Wen Jiabao in the two sessions just concluded. Another sentence: "all Chinese people should warm up China's economy with their own hearts", reiterating confidence and strength to create vigorous vitality and hope in spring. the "confidence and strength" of the clothing industry must first come from the firm self-confidence and courage of the brand enterprise group. More than chic2009800 excellent brands at home and abroad need to be launched. After 20 years of market-oriented baptism of Chinese clothing brands and the continuous opening and maturing of China's clothing market, the relationship between "danger and opportunity" is incisively analyzed. Through independent innovation, scientific and technological research and development, design creativity and other comprehensive methods, we still adhere to confidence in the face of the financial crisis, and develop the future with a firm and Evergrande attitude. men's wear in E1 hall, fashion and leisure wear in E2 hall, women's wear and children's wear hall in W3 hall, and overseas exhibition groups in W1 and W2 have always been the focus of attention of professional audience and fashion media. In addition, the participation of this group in the global apparel sector has declined due to the overall decline in the size of the participating countries and overseas countries. In addition, the leather / fur and down exhibition area in Pavilion E3 was also greatly affected, with the exhibition area and brand number declining. However, in this leather / fur exhibition area, Copenhagen fur auction house, one of the world's four largest fur auction houses, made a high-profile debut in chic for the first time, which will become one of the most eye-catching targets in the exhibition area. Fashion fur brands such as "first lady", "womes" and "Yuanlong" have entered the fashion industry to further expand the business field. At the same time, well-known brands in the down industry, such as "xuezhongfei", "tambol" and "qianrengang", have continued to make efforts to become the first ice breaking team in this field. in this Expo, the newly established creative design area is particularly prominent, which shows visitors the level of young domestic fashion designers. Through the platform of chic, it shows the avant-garde and keen creative ideas of local cultural designers. The establishment of this area is also a concentrated expression of chic's support for local designers. the 4-day chic climate chic, after 17 years of development, has spawned a large number of popular brands in China, integrated a variety of business models, and produced the ideas and ideas leading the development Chic not only enables the brand to focus on the present, but also enables the industry to look forward to the future. The spirit of value creation pursued by chic in the past 17 years has won the recognition of the same ideal brands, and won numerous favor from enterprises and brands with its broadness, fashion and internationality. during chic 2009, the 14th China Fashion Forum took the lead in "grasping the next golden decade - reshaping the Chinese clothing brand after the crisis", taking the pulse of the future direction of China's clothing industry and enlightening the vision and pace of global practitioners; the 2007-2008 China clothing brand annual award summarized the Five-Year "honor footprints", combined with the current environmental characteristics, close to the market and experience Brand breath, authoritative release; "China advanced ready to wear brand release" customizes the "professional" show field belonging to the brand, which "deeply serves" the garment brand enterprises participating in the exhibition's huge business function and influence; "09 / 10 autumn and winter Chinese clothing fashion trend release" combines the excellent brands in the market, and integrates the elements of China's own fashion trend in the next season Professional interpretation. combined with the adjustment and Reform under the new economy, chic gold merchants will hold up the market bridge of "the first exhibition". Chic2009 integrates its advantageous resources, and organizes the other major participation groups of chic, namely businesses and professional visitors, into various activities. The first international clothing and general merchandise industry summit will discuss how European and Asian clothing department stores can jointly deal with this key issue in the form of the global financial crisis; the annual meeting of the joint conference of China's clothing distributors and retailers will gather the commercial resources of China's clothing industry's advantageous retail terminals, and discuss that China's clothing sales enterprises and clothing enterprises will step into the track of benign cooperation and common development China clothing dealers conference, with the theme of discussion and exchange on the development trend of the clothing market, discusses the hot issues of the industry, and promotes the response ideas under the change of economic environment In addition, chic2009 will also set up a "creative design area", which aims to promote brand innovation, introduce various fashion elements, fully serve the creative innovation needs of brand enterprises, and improve brand added value,. There are theme communication interactive area, new designer recommendation area, creative square and other sub angle areas. In the interactive area of theme communication, origami will be used as the theme. Through the concept of space, at the main entrance of the large exhibition area and the connection of the small exhibition area, some scenes and fragments of interviews, gags and show shows will be rolled onto the large screen, and even the dome and wall surface. The static flat and fixed exhibition mode will be changed to give people "surging, layer by layer" The new exhibition concept of "delivery". The new designer recommendation area will display the relevant information of domestic high-level designers in the form of text and video. to meet the challenges hand in hand in the difficult position of the industry caused by the financial crisis, seize the opportunity of the national policy to adjust and revitalize the industry, and strengthen the domestic and foreign market development driven by innovation, chic is becoming the first battle and action of the industry in 2009 to deal with the financial crisis; chic2009 is the prelude of the second decade of Chinese clothing in the 21st century. "As the most important fashion business platform in the whole industry, chic shows the vitality and vitality of China's clothing industry to the world and the whole society with the power of innovation. Meanwhile, it promotes the integration of resources in the two markets at home and abroad, promotes extensive cooperation among enterprises, industries and at home and abroad, strengthens the strength to deal with the puzzle, and improves the confidence and ability of industrial revitalization, adjustment and upgrading." Chen Dapeng said. chic2009, after 17 years of development, has carried forward the past and opened the way for the future, and has made comprehensive innovation in the planning thinking, organization form and presentation form. From the basic "business type" to the "fashion type" and "cultural type", integrate the relevant fashion elements and cross-border integration of relevant resources, will lead the new stage of chic through a series of all-round upgrading services such as brand promotion, cooperation and communication, business docking, information exchange, trends and international cooperation.