How Big Is CHIC'S "Space"?

CHIC has gone through an extraordinary course of 16 years.

For every Chinese garment enterprise and foreign brands that will lock the Chinese market in the future, it attracts the attention of them.

The increasingly large number of exhibition space and scale, the convergence of domestic first-class brands and famous foreign brands vividly illustrate its strong centripetal force.

In the past 16 years, CHIC has left many wonderful moments and wonderful memories, but also created a group of brilliant numbers.

With the expansion of space, the sharp increase of scale, the subdivision of regions and the enrichment of related activities, what CHIC has changed is not only the appearance and image of itself, but also the business thinking of enterprises, and the overall quality of the apparel industry as a whole.

Some unique innovative ideas began to be popularized and implemented throughout the industry after being presented or put forward by CHIC, and eventually set off a "storm" to push the industry forward.

From 11 thousand square meters to 100 thousand square meters, the exhibition area of CHIC has expanded from 11 thousand square meters to 100 thousand square meters in 2008, and the number of exhibitors has increased from 400 to more than 1000. During the 16 years, a large number of garment brands moved from CHIC to market, to the world and to success. In the past 16 years, CHIC has won a series of good reputation, and finally attracted the attention of the international garment industry.

Since 1993, CHIC has held 5 consecutive sessions in the China International Trade Center (1993 -1997) at an annual frequency. In the past 5 years, the scale, number of exhibitors and main activities of CHIC have not changed much since 1995.

Until 1997.

In 1997, the internationalization of CHIC was further expanded. At the same time, under the background of rapid development of domestic garment industry, CHIC began to seek wider exhibition space.

So, in 1998, CHIC moved to Beijing China International Exhibition Center (old museum), the exhibition area expanded to 24 thousand square meters, attracted nearly 500 exhibitors to participate in the exhibition, compared with 1997, exhibitors increased by 2/3, the scale increased by 1 times.

This is the first large-scale expansion of CHIC in physical space.

It can be said that moving to the national exhibition is the first step and important step for CHIC in the road of development and expansion.

At this point, CHIC's professionalism and its position in the industry have been recognized.

CHIC is moving towards specialization and internationalization step by step in a new year.

After that, CHIC maintained its size and advantage until 1999.

In 2000, the exhibition area of CHIC expanded to 32 thousand square meters and more than 500 exhibitors.

South Korea, Japan, Italy, Hongkong and other countries and regions have added a lot of color to the international exhibition area.

In 2003, as the total area of the CHIC exhibition area expanded to 60 thousand square meters, the 1~8 Hall of China International Exhibition Center was all occupied, and 9 temporary buildings of 10 and 10 were added.

In 2004, in the face of the growing market demand, CHIC began to try staged Exhibition for men and women, so that the exhibition area could easily have 60 thousand square meters of exhibition area. The two phases calculated that the site expanded by 1 times to meet the needs of exhibitors at that time.

In 2008, CHIC had an updated platform - Beijing China International Exhibition Center (New Museum).

The area of 110 thousand square meters (100 thousand square meters of main exhibition hall, 10 thousand square meters of temporary exhibition hall and Exhibition Hall), spacious exhibition space, modern facilities, humanized equipment and various superior conditions undoubtedly make CHIC go to a new level.

In this way, the physical space of CHIC has risen dramatically in the past 16 years as fast as the entire garment industry.

The space of thinking is from specialization to marketization. Of course, CHIC's "space" is a three-dimensional concept, not just the size and scale of exhibition.

In the past 16 years, the development of CHIC is also the development of CHIC.

In fact, the creation of CHIC in 1993 is of great importance. It changed people's understanding of fashion and their clothing concept at that time.

In those days, CHIC invited three popular international fashion masters Ferre (FERRE), Valentino (VALENTINO) and Pierre Cardin (P. CARDIN) to perform in China.

Jiang Zemin, the state leader, also interviewed the three international fashion designers. According to the traditional thinking of clothing profession in China at that time, he received three "tailors".

But at the same time, it surprised people to see the charm of the international clothing brand, and through CHIC told the world China's desire for fashion.

Since then, CHIC has been shouldering the important task of leading the industry development direction and fashion trend.

CHIC took the "international professional exhibition" as her own position when he took the initiative. In 1998, the professionalism of CHIC was further improved. With the development of China's clothing industry from extensive development to intensive development and from product competition to brand competition, CHIC also became more professional.

2003, coincides with the second year of China's accession to the WTO (WTO), and it is also a critical period for the garment industry to face new opportunities for development.

CHIC emphasizes the concept of "specialization" development, and keeps pace with the times, improves service quality and enhances the influence of exhibition brands according to the standards of international exhibitions.

To strengthen the management of the on-site audience, for the first time, launch a professional audience "online pre registration". At the exhibition site, a series of measures, such as setting up a dedicated channel for the "pre registration" professional audience, are the effective means for CHIC to be closer to "specialization", and another leap of CHIC's exhibition.

Under the operation of the professional team composed of China Apparel Association, China World Trade Center Company Ltd and China Textile Council, CHIC has rapidly grown into a more mature professional clothing brand exhibition and business platform.

However, with the further intensification of the market competition, the subdivision of the consumer market has put forward higher requirements for CHIC.

In 2008, CHIC began to think about the way of exhibition operation from the perspective of commercialization. While making sure the exhibition is "fashionable", it further put forward the concept of "marketization" of professional exhibitions, and hired important figures from the business circles as consultants to join the exhibition operation camp to plan for CHIC.

Therefore, CHIC2008 pays more attention to the terminal market and commercial units, that is, retail formats.

In the subdivision of the CHIC2008 exhibition hall, the concept of "big market" is embodied, and the layout is divided according to the usual commercial means. This is an important manifestation of the exhibition being accords with the market.

At the same time, CHIC2008 put forward the concept of merchant VIP for the first time, providing the best treatment for the high-end business and retail elite who came to CHIC with the form of "VIP merchant club".

In addition, CHIC has consciously invited international famous brands, international front-line, second-line brands, professional buyers at home and abroad, and put them into CHIC in many ways.

This undoubtedly greatly enhanced the CHIC's business function and brand value.

In this way, CHIC has completed its leap in the market oriented thinking mode of the exhibition.

CHIC's scale development has come to an end after the 2008 entry to the national exhibition.

So, we have 16 years of brilliant history in physical space and thinking space. How big is CHIC's development space?

The answer is endless.

After 16 years, CHIC, one of the few professional clothing brand exhibitions in China, has always been aiming at "continuous innovation", and there has been constant "creativity" on its stage.

Since 2005, Shanshan Group, as an outstanding representative of Chinese ethnic garment enterprises, has opened its theme museum for the first time with many brands, creating the first place for local brands to open in the history of CHIC thirteen years.

Its majestic momentum, great handwriting and professional concept of operation are far beyond people's imagination.

The so-called creativity and innovation should be the first choice.

This unique creativity will incisive the theme of CHIC's "innovation" and "change".

In 2005, CHIC also began to make the brand of the push and wear accessories. For the first time, the 6 Hall of 3000 square meters was turned into a clothing store in the exhibition period of CHIC2005 women's wear. Although it was not too large, there were 50 exhibitors in the exhibition hall, which is undoubtedly a great innovation and bright spot for exhibitors or buyers.

This idea has undoubtedly promoted the development of apparel industry and brand.

Since then, the clothing brand has become the CHIC's "old customer". It has not only stimulated the demand of China's huge clothing accessories market, but also attracted the attention of foreign enterprises.

In 2009, CHIC continued the idea of "innovation". While pforming into fashion exhibition, it focused more on "creativity" which is full of visual impact and gives people unlimited imagination.

CHIC2009 put forward the concept of "cross boundary resource integration". In the exhibition area, we will set up a functional area with negotiation, inquiry, leisure, interaction and entertainment in combination with the concept of exhibition brand and the concept of exhibition area, and import cross-border resources to make it a multifunctional rest area with magazines, coffee, mobile phone charging and galleries.

The addition of associated fashion resources will enable CHIC to display the lifestyle and the latest trend in a panoramic view.

In addition, CHIC2009 will focus on creating the "creative design area" based on the original "designer corridor" and combining the idea of "cultural creativity and brand value".

The region will invite professionals from the industry with potential market designers, professional design institutes, designers of the domestic designers' gathering area, and international outstanding young designers to participate in many fields, including clothing, accessories, bags, shoes and caps, photography and so on. Through the "static display", "art discussion", "fashion reviews" and "market assessment", the overall international competitiveness of cultural creativity in the industry will be strengthened from different levels.

It can be said that CHIC's innovation is to put the word "creativity" from the abstract concept to the promotion of concrete value in two words.

Every year, CHIC's exhibition strategy and promotion concept are accompanied by the development of China's garment industry.

In 2009, under the background of the global economic crisis, China's garment industry ushered in the overall upgrading period aiming at improving brand value, and the development of its own brand entered a new period of pformation.

In this stage, improving the ability of innovation and enhancing the soft power of enterprises is an inevitable step for the sustainable development of the brand.

In response to this, CHIC also holds high the banner of "innovation". "Breakthrough" and "innovation, pformation and upgrading" with "creativity" as the breakthrough point are powerful measures to meet the needs of brands and guide the development direction of the industry.