The Spring Of Chic 2009 Is Different

"Together chic bar" has become the thinking set and annual discourse of Chinese garment people, and in 2009, the industry dating will be bound to affect people's hearts. The fashion industry in 2008 has become a surprise to enter China. In this context, it is of extraordinary significance to study where chic should go, which has always been regarded as the "industry vane". To be the most important task of the industry in 2009. It is doomed that chic 2009 will seize the opportunity of strategic opportunity period of China's clothing industry in the strategic adjustment of the exhibition, and strive to make chic produce greater value and play a greater role. At the beginning of the 20th century, chic has been holding the Spring Festival, and chic has been competing for its brand in China. In 1993, chic appeared at the right time. the water of the industry carries the boat of chic; on the contrary, the boat of chic also sets off the water of the industry. In the cold winter of the industry, chic should have greater and better responsibilities. He is a hero. Chic2009 will present the style and features of "industry promoter" to a greater extent, and complete the gorgeous turn from "value transmitter" to "value creator". Chen Dapeng, vice president of China Garment Association, said: "chic is a professional exhibition mainly controlled and operated by the industry association, and the characteristics of industry development and changes in market demand must be taken into account in the process of holding. Chic is a professional clothing exhibition that serves the economy of the clothing industry, and is also a fashion business platform to create value for the industry. The needs of enterprises, exhibitors and visitors are the needs of industry development, which is the highest pursuit of chic development. in fact, the development of chic has never been unchangeable and conservative, but has kept pace with the times and dares to surpass. From the growth and control of the exhibition scale, to the establishment of "China clothing forum" and "China clothing brand annual award", whether from the professional division to the launch of "China's high-end clothing brand release" and "China's fashion trend release", chic organizers have a keen grasp of the industry's internal needs and accurate judgment of the industry's development trend. "Ask where the canal is so clear, for there is a source of fresh water." Chic2009 will open a different spring with three cards: [fashion brand]: "new thinking, new face". Chic2009 will comprehensively innovate in the organizational form and presentation form, increase brand communication, strengthen professional business services, enrich the related cooperation of various elements, introduce the concept of cross-border integration, and integrate supporting resources. In the planning of the exhibition hall, chic2009 will introduce the concept of lifestyle and fashion trend, with do good / "dance of music" and "Butterfly Dance" as the themes, and divide the exhibition area according to the product style, so as to set off the cultural connotation and fashion degree of the brand. [professional card]: professionalism has always been the core concept of chic. Through strategic adjustment, chic's function and value have reached a new peak. Every year, industry elites from home and abroad create value, transfer value and share value in many activities such as "China fashion trend release", "China advanced ready to wear brand release", "China clothing distribution retailer joint conference", "China clothing forum" and "China clothing brand annual award", So as to form a "one exhibition, multi wheel drive" professional characteristic exhibition pattern. [service card]: service has always been one of the core contents of chic. According to the plan, chic2009's service work, whether hardware or software, will have a big improvement: chic2009 will adhere to the "promoting brand value promotion" as the core, with the purpose of "professional service, brand service and comprehensive service", enter a new period of three-dimensional integration mode transformation, and further promote the value creation and value promotion of Chinese and foreign clothing brands 。 In the past, chic paid more attention to providing business promotion services for exhibitors, but had limited efforts in increasing brand added value. This work will become the service focus of chic 2009. "Professional service, brand service and comprehensive service" are the three "in-depth" service concept leading and the subsequent promotion work, which will enable chic to create brand display effect from culture, independent innovation, science and technology, marketing, brand strategy and other aspects, so as to make its market expansion function higher and show a higher level of brand ability.