The Chance Is Coming! CHIC2009 Reinterpretation

"The opportunity has come!"

This is the speech of Liu Yonghao, chairman of the new China hope group at the end of last year, on the "2008 China's non public economic development forum" on behalf of the 1900 richest private entrepreneurs in Taiwan.

The opportunity has come!

The era of value reengineering has already begun in the new pattern of China's clothing market.

This is a presentation that has already signed up for exhibitors attending the seventeenth China International Clothing and Accessories Fair (CHIC2009) to the organizers of the exhibition.

When the Chinese economy ushered in a global economic chill, the State Council launched ten measures to expand domestic demand with a total scale of 4 trillion yuan, and several measures to promote the development of light textile industry, so that many confidence makers of local clothing entrepreneurs, investors and banks in the future are confident.

It is precisely because of the firm confidence of entrepreneurs that CHIC, the most influential and influential clothing professional exhibition in Asia, has become the best model of 2009 to study the ecology of China's garment industry in 100 thousand square meters.

"The storm is coming, and the sweet troubles of big enterprises are also born." some real strength enterprises have not or hardly been affected, but some have gained more orders.

The basic pattern of China's textile and garment industry has not changed. In the past 30 years since reform and opening up, especially in the new century, China's textile and garment industry has been making continuous efforts in structural adjustment and industrial upgrading. Therefore, China's processing and manufacturing capabilities and level have been established in the world.

In fact, other countries are also facing the same difficulties as ours, but the comparative advantages of China's textile and apparel products in terms of quality, performance, price and market reputation are still prominent.

"Now our list is too much to do."

Recently, Gao Dekang, chairman of Bosideng, complained to reporters like this.

Similarly, because of the successful acquisition of KELLWOOD Hongkong's new Malaysia group, YOUNGOR also had a similar situation: "now we are quarrelling every day about what we want to buy, the list of foreign trade can not be done, and domestic sales are also clamouring for goods."

Li Rucheng said.

At the beginning of 2008, when the company closed down and lost money and the industry went hand in hand, "most enterprises were on the margins of profit or loss." according to the recently released interim report on the performance of listed companies, the net profit of the main garment, fabric, printing and dyeing enterprises is less than 50% compared with the same period last year. ST Maya will increase its profit margin from the expected loss of 40 million yuan to 55 million yuan in the first half of the year.

But not all listed companies are in decline.

According to Guoxin Securities Research Report, the profit of American bond (Mertes Bonwe), seven wolves and news birds has continued to grow at a high speed. Among them, the net profit of the United States and China reported an increase of 472% over the same period last year, and the net profit of seven wolves reported in the same period was 190%.

It is worth noting that these brands are mainly domestic market companies.

At the same time, it is even more delighting that on the stage of CHIC, these brands are always on the way.

From the initial exhibition investment to display the brand image, and now to the industry to display innovative brand operation mode.

Their appearance has become the annual parade of industry pioneers.

If we say that from "the vast blue sky" to "Jiangsu Zhejiang and Guangzhou Fujian Mountain", not only the change of geographical position, but also the upgrading and pformation of industry, then the next take-off point should be a more optimized allocation of industrial resources.

"In the 2009 CHIC, there is going to be a big show of integration and integration of China's textile and garment industry.

Can you appear in this stage, more or less can reflect the 2008, how are you doing?

An industry member expressed his views.

"The real era of brand competition has begun." in the first half of 2009, which was predicted by the industry to be more difficult, Zhou Chengjian, chief executive of the United States, said it was "the beginning of the real era of brand competition."

On the stage of CHIC, it is always a dynamic and progressive brand.

On this platform, they are shining in the struggle of Shang Hai, and also confirm the charm of this stage to the industry.

For Chinese clothing enterprises, entering the high-end market has always been the direction of people's efforts. Becoming a high-end luxury brand is also the dream of many brand founders.

However, through the erosion of the current financial tsunami, sober people have seen that those brands that had been developed by storytelling began to be "washed away" by big waves. On the contrary, those who relied on product development, product quality and hard working on the brand became stronger and stronger in the current storm.

In the development path of the United States, the domestic market is almost all of it. "Now many of the global distributors are looking for me to act as a foreign agent in the United States.

But I'm not in a hurry. "

Zhou Chengjian said, not just products going abroad, but also brands going abroad, which requires rhetorical questions: are our international managers and institutions in place?

Do we really understand the global legal environment?

Is it clear about the global human environment?

"What is competitiveness?

It takes 10 days for an order to be processed, and now only 2~3 days. "

Zhou Chengjian said that one mode does not depend on the degree of innovation, but whether it can create value.

In fact, at that time, the "United States" mode was also an innovation, but the garment industry process did not change and the law did not change.

The factory is not mine, but it is there; the store is not mine, but it is also there. I am an integrator. "

Zhou Chengjian said.

"Winter comes, two sides of a coin". "The advantage of winter is to let you go out and play, calm down and really think about some problems".

"Any enterprise starts from scratch, concentrating on a core business, and it is time for many companies to expand with money."

Xinhua CEO Tang Jun believes that the best way to maintain entrepreneurship is to return to the main business in the winter.

With the decline of the overall economic situation, sticking to the main business and increasing the development of the domestic market will become the main direction of the company's development next year.

Because of the fierce competition in the domestic market next year, it is more important for enterprises to appear in the fashion platform like CHIC.

A clothing business owner said.

With the recent increase in the export rebate rate of clothing products, many people regard it as a magic weapon to stimulate the export of the industry, but faced with this policy, different people in the industry have different opinions.

"Up to 2 percentage points, it is estimated that the province's textile and garment industry will therefore increase at least 2 billion yuan profit."

After the news came out, Wang Qiming, chairman of Fujian Textile Industry Association and chairman of Haitian textile and textile group, was sober to remind the industry not to be too happy. It seems to him that the export tax rebate rate is difficult to become a life-saving straw to save the textile and garment industry.

According to authoritative data, China's textile enterprises above Designated Size only have about 23.99% dependence on foreign trade in the first two months of 2008, while the external dependency ratio of small and medium-sized textile enterprises under a large scale is as high as 49.95%.

For some powerful enterprises, the tax rebate policy is not very important.

On the contrary, in their view, the "severe winter" of this seemingly textile and garment industry is actually another opportunity for industrial upgrading.

There is no denying that the core impact of the financial turmoil is the weakening of consumer confidence and the shrinking of the consumer market.

This phenomenon will become more evident in early 2009.

The more dangerous times, the more obvious opportunities.

As an important promoter of the rise of new brands, CHIC attracts huge numbers of commercial channels to observe with its strong magnetic attraction.

I believe that on CHIC2009, it will not only be the throb of Chinese clothing business, but also the confidence of the Chinese clothing industry for the future.

The development of the industry is "forced", rather than "raising" and facing the current situation of the industry. Li Rucheng, President of YOUNGOR, believes that the development of the industry is "forced" rather than "raised".

More importantly, in the future, the era of quantity competition in China's garment industry will end and enter the era of high quality and high level of system competition.

"Some enterprises' difficulties will become opportunities for another part of enterprises," Wang Jinfei, chairman of Jiangsu golden Feida clothing Limited by Share Ltd, also said, "we should have the right to speak through designing our own fabrics, reducing costs and improving bargaining power."

"This financial crisis has provided a rare opportunity for China's apparel industry to merge."

Mao Jihong, the chairman of the board, has a more bold idea. "Now European housing prices will soon fall to the bottom. This is also a good opportunity for us to enter Europe."

"In the next 3~5 years, the merger and acquisition of garment industry will increase greatly."

Lin Congying, chairman of the nine Mu Wang, also put forward the same view.

As a barometer of China's textile and garment industry, CHIC has not only maintained the honor of the most influential and influential clothing professional exhibitions in Asia in the past seventeen years, but also ranks among the world's major apparel professional exhibitions.

At the same time, it has gradually developed into a fashion brand, exhibition and business platform with the most fashionable experience, the most commercial value, the most influential industry and social influence.

At present, many agents of new fashion brands want to enter the sales of large shopping malls. They appear to be very laborious. Many agents still end up being "eliminated".

Some agents turn around and choose to open stores and other sales models, but the high cost of marketing makes them almost at the edge of "zero profit".

As a shopping mall, a preference for some well known brands is an indisputable fact of ensuring profits, because their quality, style and fashion trend are more in line with market demand and market is more smooth.

"If clothing brands can grasp the consumption groups of different shopping malls, and provide products with different and varied consumption levels suitable for different shopping malls, it will be very beneficial for them to enter the market.

In addition, it is an important condition for new brands to enter the shopping mall by focusing on product characteristics, focusing on a very influential exhibition platform and promoting the visibility of products in the market.

A senior brand agent told reporters about his suggestions for emerging brands.

In a competitive chain with a path first, business opportunities, exchanges and sharing will become a brand dream. The "international clothing department store summit", "business enterprise Golf elite invitational tournament", "China clothing dealer conference", "Design Forum" and series of "special training" will be presented on CHIC2009, which will become a booster of terminal value promotion.

Einstein once said: finding simplicity in complexity and finding harmony in noise is the center of difficulty.

For China's clothing industry, the sense of innovation and cutting-edge ideas are the key words for their success.

For CHIC, the idea of "new thinking and new face" makes people feel that confidence is not a slogan but a way to look for opportunities and seek their own development in the face of reality. This is the real landing of confidence.

Under this background, CHIC2009 will innovate in the form of organization and presentation, increase the intensity of brand communication, strengthen professional business services, enrich the cooperation of all kinds of elements, introduce the concept of cross-border integration, and integrate supporting resources.

From the culture, independent innovation, science and technology, marketing, brand strategy and other aspects to create brand display effect, so that its market development function to a higher level, to show a higher level of brand capability.

This is the symbol that CHIC continues to adhere to the aim of "specialized service, brand service and comprehensive service", and takes the promotion of brand value as the core and enters the period of pformation to the way of stereoscopic integration.