Wenzhou's Apparel Industry Collectively Marches Into Overseas Markets

In the "Wenzhou name purchase" is gradually layout of the country, Wenzhou garment industry will start overseas to build "Wenzhou port". In June 10th, the first foreign trade platform of Wenzhou clothing, Wenzhou apparel trade platform in Italy, will officially start operation. At the same time, the United States, Turkey and other countries business platform is also actively preparing for the construction of a number of offshore business platform, Wenzhou clothing will be fast to the overseas consumer market.

"Wenzhou name purchase" and "Wenzhou port", these two domestic and overseas business channel innovation can roughly outline the "roadmap" of Wenzhou's garment industry upgrading. Zheng Chenai, President of the Wenzhou clothing trade association, often attributed the brilliance of Wenzhou's clothing industry to the success of the "business channel". He thought that he should also solve the problem of transformation and upgrading at the moment.

And "Yi Yi faction" leads the business innovation mode, integrates the crisis into the international supply chain, reports the bird BONO to test the water network marketing, and Mori Mahide's creative industry...... Wenzhou's clothing companies have been summoned to "get through the business channel" action. And through this increasingly clear "road map", the effectiveness of the restructuring efforts made by Wenzhou's clothing industry is beginning to show, and the future format is blurred.

Route 1: dominant enterprises "control" resources

Since the beginning of last year, the Yi school, born with the golden key, has been subjected to multiple policy preferences and has been expanding for a year.

"In the future, the development of garment industry is not based on quantity expansion, but on quality and efficiency." Peng Xing, chairman of the fine Garment Group Holdings Limited, believes that the organizational structure of the domestic garment industry is changing, and the brand concentration is improving. This creates space for the development of the dominant brand. Moreover, with the advent of the high cost era of manufacturing industry, small and medium enterprises with low added value and over reliance on exports are facing more pressure. The market advantageous resources are gathering to enterprises with channels, brands and core competitiveness, and limited export orders are also in the set of dominant enterprises. Under the innovation and guidance of the Yi school, the home life hall and snow dream are also being rapidly integrated and developed, while Wenzhou is encouraging the formation of a number of integrated reorganization enterprises, and striving to produce more than 1 billion yuan enterprises (Group) 5 in 2012.

Route two: deep integration into the international supply chain

A pile of overseas M & A events have constantly stimulated the public's attention. The most important concern in the clothing industry is Wen Shangsun's acquisition of the famous French fashion brand Pierre Cardin. For the time being, the controversy over its successful operation of world famous brands has been left aside. At least, the financial crisis has made Wenzhou's apparel industry confidently walk ahead of international brands. Since the financial crisis, many countries are facing a serious shortage of funds, forming an urgent demand for foreign capital. These countries have increased their willingness to cooperate with China, relaxed investment restrictions in some areas, and increased investment or acquisition of high-quality assets and advanced technology.

Recently, the Wenzhou clothing trade association has organized more than 40 shoe and clothing enterprises such as CHO ton and George Bai to go to Italy to participate in the exchange activities organized by Italy official organizations, and to negotiate with Italy shoe and garment enterprises. One of them is related to the acquisition of brand cooperation. Wenzhou has also issued corresponding policies to encourage enterprises to actively introduce international famous brands through the form of stock purchase, buyout, agency and authorization, and gradually grasp the high-end of the industrial chain through efforts.

Route three: virtual operation grafting "fashion creativity"

Leading apparel industry in Wenzhou has quietly begun to march towards fashion and creative industries.

Semir Semir has joined hands with Hollywood to cooperate with the iron man II, and has launched the Iron Man series costume, playing with fashion ideas. This way of cooperating with Hollywood blockbusters is the usual business practices of famous international companies such as Nike, Pepsi Cola, BMW, Samsung and so on. Wenzhou clothing industry began to use clothing as a fashion brand to promote the vision of consumers and keep the brand of clothes fresh all the time.

　 Route four: "network marketing" can not be avoided

There is no doubt that the rise of the Internet economy and the development of e-commerce have enabled more and more traditional enterprises and clothing markets in Wenzhou to recognize the role and power of the virtual market platform. The Internet has not only become the lifestyle of the new generation of consumers, but also the formation of the Internet market is one of the unavoidable markets of Chinese garment enterprises. In the past, Wenzhou shoes and clothing brands were busy selling stores all over the country. Nowadays, the Wenzhou clothing enterprises headed by BONO, a news bird, are turning their attention to the network, busy in the layout of the network, and living more consumers in the "circle". With the creativity of the younger generation in Wenzhou, the Internet marketing market is enriched with great entrepreneurial enthusiasm and fresh ideas. These new attempts may bring unexpected new ideas, new ideas and profit points for the traditional clothing industry, clothing market and clothing channel.

Recently, the action plan of transformation and upgrading of Wenzhou garment industry pointed out that enterprises should be encouraged to adapt to the changing market consumption mode and the fast growth trend of clothing e-commerce. The online trading platform of Wenzhou garment industry should be established to support brand enterprises to develop e-commerce, and to reduce the product circulation cycle, reduce product marketing costs and expand domestic and foreign markets through the innovation of marketing mode.