Tsinghua MM Sells Men'S Underwear For Millions Of Dreams

At the corner of the coffee shop, Xia Fei sat softly on the opposite side of the reporter.

The moment that looked across her face, he was astonished: so quiet and reserved, is this the Tsinghua girl who dares to stir up Italy's boss and makes a fortune by selling men's underwear? On her 26 th birthday, her account already has an astonishing $1 million 400 thousand.

The strings should be white-collar.

I am a Northwest girl. After graduating from Tsinghua University in 1998, I was recommended by a friend of my father. I became a plator of SKI Italy branch in Shenzhen.

This is a large company specializing in high grade leather goods in Europe, and its employees are mostly expatriates.

But what impressed me most was the lovely and energetic Italy girls in the company. They were all dressed in a fashionable fashion and looked glamorous.

I am influenced by them, and their taste is also growing at night.

"If three people walk, there must be my teacher."

With the fashionable girls in Italy for a long time, by watching and studying, I gradually became the master of catching fashion. I especially studied the costume, and I was familiar with the collocation skills of clothing and figure and complexion.

For example, I was small in size, and I was usually dressed like this in the streets: a tight vest with "DIOR" LOGO, with a black dress, thin jeans, and a little wild, stylish and elegant.

Later, even when two Guangzhou girls in the company went shopping, they were willing to borrow my eye.

With the love of clothing and the assurance of fashion, I can always use my keen eyes to pick out the unique "treasure goods" in colorful merchandise stores.

These clothes will soon become popular in Shenzhen.

At a private reception, I met Liu Xiaojie, the host of a TV station in Shenzhen. The sharp eyed fashion beauty stared at me in the well matched costume. I was amazed to say that my clothes and handbags and accessories were perfect and fashionable.

When she got up, she said, "Miss Xia, I think you are very interesting.

Your fashion sense is excellent.

Why don't you come out and do it yourself? With your sense of fashion, you can make money in making clothes business! "

It made my heart move, like a string that had been buried deep in my heart for a long time.

Fashion shop opens into business building

Encouraged by Miss Liu, I made up my mind to leave that Italian company and do what I like.

In Shenzhen, the bustling commercial streets are small and expensive. I am running around hoping to choose a good shop, not too expensive, or too biased.

One day, I saw in magazines that "upstairs shops" were popular in Europe, America and Hongkong. Many people were still doing business at home. I had a brainwave. Suddenly, I had a very different idea. Why can't I put the clothing store into the office building? I used to be a writing floor lady. I knew that hundreds of companies, including young white collars, who had all kinds of new white-collar workers in the high-grade office buildings with rows and rows of high-rise buildings, could not only ignite their consumption but also have their own economic strength.

When I looked for pavements all over the world, a friend told me that the location of McDonald's and KFC when they opened branches around the world were determined after scientific investigation, because they have strict targets for passenger flow and traffic convenience.

I think this is a convenient way. Since McDonald's and KFC have finished their preliminary work, can I follow them?

With this in mind, when I visited Fukuda, when I saw a McDonald's shop on the first floor of a office building, I immediately thought it was a good place.

But don't ask, since McDonald's is open here, the rent of the shops next to the first floor must be astonishing. It is very difficult for a small shop to pay the expenses.

One question.

At this time, I also thought, as for the shops that I want to open, to prepare for the business of white-collar workers in office buildings, then it may not necessarily be necessary to face the streets. If you don't ask for a street, you can put the shops into the commercial buildings above the office buildings. The cost of renting an office will be far lower than the price of rented street shops. Maybe I can afford it.

In this way, I got close to the doorman of this office.

Sure enough, they told me there was still room in the office.

But when I found the property that I wanted to rent a house, people said they had rented out the office.

I was not too willing to go around in the building for four times, and finally found the 5 floor. I saw a company office still relatively empty.

I consulted with their boss and asked them if they would like to squeeze a room for me. I would be a good neighbor for them. At the same time, I could help them lighten the burden of the rental building.

The boss looked at me strangely, and finally listened to my full remarks, and promised to think about it.

On the second day, he called me and he agreed to sublet the office with me.

I paid 15 thousand yuan for rent, and soon spent twenty thousand yuan to separate the big office of the company from a small shopping mall.

I pay great attention to the feelings of my roommates, and make them feel warm and tidy, which makes them feel very satisfied.

Interest and love can do well.

With the pavements available, I will concentrate my energies on research and purchase.

This is the most important part. If the goods are elsewhere, who will come to you? In order to really bring the fashion clothes into fashion, I will look up all kinds of fashion magazines and write down the relevant information. In the prosperous area, the fashionable styles of all kinds of clothes, especially some personality shops, will not be ignored.

Do we not pay attention to "know one's own enemy" or not? I also went to Hongkong, which was separated from Shenzhen by water.

Compare and compare, although the quality and style of European and American brand clothes are more trustworthy, what I am most interested in is Korean clothing.

I feel a cool and stylish smell, whether it's a free and casual street wear or a suit that fits well and has elegant style.

I hesitated for a long time to make European and American brand clothes or Korean clothes.

But when the white-collar workers in Shenzhen office wear all the clothes of European and American brands, they may need to change their flavors. The exaggerated collocation and exaggerated tailoring of Korean clothing may be more popular with them.

I also worry that if I am not interested in European and American brands, I will not be willing to feel dull about my clothes for a long time.

In this way, I decided to focus on the Korean clothing.

That night, when I was walking back to Shenzhen from Hongkong after dragging my big bag, I almost stayed up all night.

Starting tomorrow, I am my own boss. I only work for myself. Can I manage this clothing store well? Actually, I did a lot of work when I got into the shipment.

Just like choosing clothes for yourself, it is not only appreciated by artistic eyes, but also tried to be tried by people, because the effect of wearing clothes is often not the same as those on the surface.

After such a selection of goods, although not many, but each has its own characteristics.

My goal is to let all those who enter the shop can see one or two styles that they like.

In September 2000, the day when the shop opened, it really achieved a bright effect: the wall of the shop was a soft pink line, and the coloured clothes of the exhibition were grabbed.

In order to adjust the atmosphere, I also set up some small toys for sale from abroad, such as India bracelet, Brazil crystal ball and Nepalese gold ornaments.

These things are not meant to make money, but to attract the eye of picky white-collar workers.

At first, the guests were the white-collar ladies in this business building.

Because I have never seen a clothing store opened in an office building, I heard that there are clothes shops in office buildings, and they will come in curiously.

If they come in, I won't let them run away.

My shop seldom has the same style, and the exotic ornaments often make them wild with joy.

White-collar beauties often buy things without paying the price.

It saved me a lot of gossip, which is the advantage of doing white-collar business.

Soon, my clothes shop became the most hilarious leisure place of this business building.

In the first month, I made more than 20 thousand yuan!

In order to reduce the shop's commercial color and increase the human touch of the store, while selling clothes, I also offered to make an image design for my customers and do a free fashion talk.

This way, I soon gathered around a group of fans.

They absolutely trusted me and became my best customer, never bargaining.

Many white-collar ladies can't buy themselves, and often choose to buy them with friends.

Such a pmission of ten, ten hundred, soon around the office or even some high-grade residential areas of the customers are also surging.

My business is BBK.

Amazing, men's underwear makes me rich.

With a little money in hand, I like to go out for a walk. One is to broaden my horizons. The two is to see if there are other business opportunities.

One day in 2001, my boyfriend and I came to Hawaii.

When I was lying on the beach wearing dark glasses and looking around, I suddenly noticed that the beach in Hawaii was simply a "world swimsuit Expo".

I find that men's swimming trunks and beach pants are all kinds of styles. I have never heard of them.

I looked down at my boyfriend's gray swimming trunks and suddenly realized that we were "old-fashioned".

Looking at the scene, I suddenly had an idea.

In order to verify my idea, on the second day, I went shopping with my boyfriend in Hawaii.

A wide array of men's underwear gives me an eye opener.

I asked my boyfriend why not open a special store for men's underwear in Shenzhen? Why can women go in and out of underwear underwear shop for free, and no one cares about the inside of men?

Before leaving Hawaii, I also specifically investigated the market of men's underwear in the local Chinese tourists. I came to the conclusion that running men's underwear is promising.

Soon, I found a Chinese agent in Hawaii.

When I left Hawaii, people brought back all kinds of tourist souvenirs. What I brought back were two big men's underwear and high-end neckties, men's rings, arm ornaments and other special male ornaments. Ready to open a male underwear shop as soon as you get back to Shenzhen.

Later, the store also entered the office building where I was in, but it was more elegant and atmosphere in store layout.

I think this is the only way to show the characteristics and cultural implications of "men's shop", which makes people feel a kind of masculine beauty. In addition, I also set up a leisure bar in the shop, putting on all kinds of books and fashion magazines about men. They are tired of shopping and can listen to music and turn over magazines.

To be honest, for the first time, "eating crabs", even I do not have the bottom of my heart, will I sell men's underwear in the office buildings where white-collar beauties are gathered? Will anyone come to visit or buy them?

But my worry was not long. The underwear that I brought back from Hawaii, because of its different styles and fashion, just attracted the eyes of many white-collar workers by putting them on shelves.

Less than half a month, 800 men's underwear sold out.

Most of them were women, some were bought for their husbands, some were bought for gifts, and even some girls bought them to wear them.

I didn't think it would be like this! In order to keep the source of the goods, I heard that the Japanese men's underwear has a good source of goods. I immediately flew to Japan and entered a large number of fashionable underwear from Tokyo.

The most proud thing is that some expatriates also rushed to Amoy the goods, and all of them came back in surprise.

One day, a girl came to me with a magazine and asked if there were men's underwear in the picture. "I don't have this product," I embarrassed.

The girl left very disappointed.

When I looked at the girl's back, I suddenly thought that the goods could not only be spent on money, but also could be processed by myself. There are high quality garment factories in China, which are cheap, and they can earn more by their own processing.

So I started trying to design the style of my underwear, and then I looked for someone to process it. The profit was several times more than that of the simple import.

Since then, I have adopted the strategy of "walking on two legs". On the one hand, I regularly go to Hawaii and Japan to enter all kinds of men's underwear with various fabrics and styles. Besides retail, they also sell wholesale to merchants such as Guangzhou and Sanya. At the same time, I also design some men's underwear styles and sell them.

In the course of business, I found that customers always pressed the price very low on the products I designed.

It took me a long time to figure out that my product had no brand and it was hard to get customers' trust.

It's hard to do this. Brand is not built in two days.

After careful consideration, I spent a lot of money on joining a brand underpants company. I still design and manufacture others, but this time, because of brand effect, the men's underwear designed by me not only went up, but also sold well.

But in my plan, this way of cooperation with people is only temporary. If I have enough money, I will run a research and development, design, production and marketing company in China, the first man fashion underwear company in China. Because I have investigated, the fashion male underwear market is amazing.

Now I have 4 stores, because I am too busy, usually only responsible for the purchase, the rest of the matter is delegate to the staff.

Of course, in the busy day and night, their wealth is also expanding snowball.

In just 4 years, I got 1 million 400 thousand yuan in my account.

This wealth is nothing to do with the rich Shenzhen, but after all, it has highlighted its value in pioneering work.

In fact, this is just the beginning of my youth planning, I believe that the front is waiting for oneself is a more wonderful life!