Skills In Running Children's Clothing Stores

Recommendation 1:

Mr. Luo, a professional, said that a common new impression can not be given to customers. It is also a reason why customers do not want to enter small shops. It is recommended to move the store to the market. If the shop site is not changed, it is necessary to redecorate the shop to give people a fresh look. The color of the decoration style should be soft, and the display of the interior items should be safe first so as not to hurt the children, and more special toys can be placed in the store to attract children. The price should be fair, but it should not be attracted by cheap. Children's clothing and adult clothes should be similar to personality, to make their own characteristics and style. Merchandise in store style The pattern should be readjusted every once in a while, and different types of goods will be sold in turn to shorten the shelf time of the goods and give customers a sense of freshness. Once a customer recognised a store, children could grow from small to large, so it is very important to establish a stable customer base. Membership system can be implemented to establish a membership file for old customers, so that they can enjoy the corresponding preferential treatment.

Recommendation 2:

Children's clothing is another hot spot of clothing products online after women's wear. There are hundreds of children's wear shops on Taobao. The price range is low to high, and the span is very large. Generally speaking, the average profit of children's clothing is relatively large, and many mothers who turn their children's clothing online have become full-time shop owners.

Zhang Xuan is Taobao online. Children's wear monopoly A star seller, before becoming a mother, is a quasi white collar. After the birth of a child, the buyer who buys clothes from children online changed into a children's wear shop owner. Zhang Xuan's children's wear is medium to high grade. With its unique marketing methods and product positioning, it stands out in many children's clothing stores, with a monthly sales of more than 20 thousand.

According to the Research Report on the development of China's children's clothing industry, the consumption of children's clothing in China's urban areas has been on the rise in recent years, with an annual growth rate of 26.5%. With the improvement of living standards, the consumption demand of China's children's clothing market has shifted from the practicality of the past to the basic life to the pursuit of beautiful fashion. Some economically developed cities are turning to the trend of children's clothing and branding. In this environment, if you open online shop, choose children's clothing plus successful marketing means, generally enough to maintain their own lives.

Recommendation 3:

The secret of success is to identify the target customers.

stay clothing In positioning, we should make sufficient research in advance to identify our target customers and look for new outlets. The domestic children's wear market has shifted from low to middle demand to medium demand, and middle and high-end demand has increased rapidly. After determining the price of children's clothing, look for the purchase channel again.

Serialization of products

Online shopping psychology, a picture of convenience, two online price is cheap, three online can buy physical stores can not buy goods. At the beginning of Zhang Xuan's shopping, he came out of this mindset to help others. In the category of goods, Zhang Xuan strives to be complete, so that mothers can buy all kinds of clothes from clothing to shoes in the same store, and even some small toys to fully meet the needs of mothers.

Zhang Xuan, a mother, always finds the right clothes, so from buying to selling, she is not worried about goods being hoarded.

In the age range of children's wear, they are divided into four series, 0-1, 1-2, 2-4 and over 4. Mothers can buy clothes of different ages on the Internet.