Wang Chuanfu &Nbsp; A Gamble On Environmental Protection.

If human beings can not get rid of the dependence on cars, if Wang Chuanfu's electric vehicle kingdom is established successfully, it will not only be proud of Chinese manufacturing, but also be the most powerful promoter of environmental protection.

Wang Chuanfu, a Chaohu native of Anhui Province, founded Byd Co in 1995. In just a few years, she became the first and second of the world's rechargeable battery manufacturers in China, and entered the automotive industry in 2003. Now he is chairman and chief executive of BYD's board of directors and chairman of the electronics (International) Limited.

A person who makes batteries eventually gains fame and fortune because he has made a car. It sounds incredible, but it happened to Wang Chuanfu.

Before the car project, BYD as a world-class manufacturer of batteries, few people know. After Buffett recommended Wang Chuanfu and his electric car, the world knows that Chinese have become the pioneers of the most fashionable and environmentally-friendly electric vehicles.

Batteries and cars, unlike the wind and horses, put Wang Chuanfu together: in 2008, Buffett subscribed for 10% of BYD's shares at HK $1 billion 800 million. At the Buffett global shareholders' meeting in 2009, Wang Chuanfu drove the electric car to the scene. There were also rumors that Ba Lao would send an electric car to Obama to stimulate the president of the United States.

As Buffett's most important partner, Charlie. Munger didn't hide his appreciation of Wang: "this guy is simply a mixture of Edison and Welch, who can solve technical problems like Edison, and can solve business management problems like Welch." I've never seen such a person. "Driven by the Buffett effect, the stock of Byd Co has been advancing all the way, and Wang Chuanfu has become the richest person in Hu Run's rich list by 35 billion yuan, and in the previous year, he ranked 103rd in 6 billion yuan assets.

What Buffett values Wang Chuanfu is his broad prospects in the electric vehicle market. This view is also supported by the Shenzhen municipal government. In order to support the electric vehicle market, the Shenzhen municipal government in 2010 bought 100 E6 as a taxi to be put into operation.

This is only a preliminary investment. According to the Shenzhen new energy industry revitalization and development plan, by 2012, the number of new energy vehicles in Shenzhen will reach 24 thousand, including 4000 buses, 2500 taxis, official vehicles and 15 thousand private cars. The total number of new energy vehicles launched in 2015 totaled 100 thousand vehicles.

As a local manufacturing enterprise in Shenzhen, BYD is the strong support of the Shenzhen municipal government. Shenzhen even announced that by 2015, there will be 50 bus charging stations, 2500 public car charging piles, 200 public charging stations and 10 thousand charging piles.

According to the new century weekly, BYD It had planned to build its own charging station, initially estimated that 5 charging stations should be built, at least 20 million yuan, and later heard that the government was going to build it.

F3DM, BYD's most powerful electric vehicle, has been listed in the "new energy recommendation catalogue" issued by the Ministry of industry. It has become the first batch of only recommended cars, but it is still hard to see on the market. Until now, it has not yet been able to achieve mass production.

As a competitor in the field of OEM, Terry Gou accused Wang Chuanfu of stealing technology and continuing to take legal proceedings against him. BYD is also dragging its feet on the launch of electric vehicles, which makes people doubt that they are "doing nothing". At the same time, Toyota Corporation's Prius hybrid dual powered vehicle has been mass-produced and the market has responded well. BYD also adjusts its electric vehicle strategy to pure electric vehicles.

This is an unknown gamble.

"Chinese style" technological innovation

Wang Chuanfu is the typical technology entrepreneur. He graduated from Zhongnan Polytechnic University and Beijing Nonferrous Metals Research Institute as an expert in battery industry. His papers were also reprinted by foreign magazines.

According to Wang Chuanfu, he is in industry The magazine "international battery industry dynamics" sees a message that the Japanese side will not produce nickel cadmium batteries in the future because of the environmental pollution of nickel cadmium batteries. Wang Chuanfu thinks this is an opportunity, which will definitely lead to the shift of the global nickel cadmium battery production base to low cost areas.

In 1995, seeing the great prospect of the battery industry, Wang Chuanfu, 29, resigned from public office and borrowed 2 million 500 thousand yuan from his cousin, who founded securities, to set up a Byd Co in Shenzhen.

No money to buy the production line, but it doesn't matter. All Wang Chuanfu's previous accumulation is for the moment. He and his colleagues, through analysis, actually decomposed the elements of the production line, and then used the opposite methodology with all the advanced manufacturing enterprises all over the world: you use machines, I use people.

Whether ordinary skilled workers or engineers, China has the cheapest labor cost in the world, which has become the killer of BYD: any job that can be done by people in the production process. So the dense workers and hands of several pieces of jig to complete all the work.

The products produced in this way are incredibly excellent. Wang Chuanfu The first pot of gold was created.

Wang was not satisfied with this. He ignored the opposition of other executives of the company and then went into the lithium battery industry. At this time, with the rapid development of the mobile phone market, a lot of needs are in the front. Moreover, lithium batteries are more environmentally friendly than nickel cadmium and nickel metal hydride batteries, and are also the trend of the future.

The trouble is that Japanese companies have high access to the market because of their core technology. Only one fully equipped and fully dry lithium battery studio costs more than $10 billion, and BYD can't buy a few years of sales.

Wang Chuanfu's methodology once again played an unexpected role. He creatively improved the original production line, added and improved some equipment, and set up a semi automated production line.

It was probably the greatest experience of Wang Chuanfu at this stage. He sometimes ignored the industry standards and made innovations with Chinese characteristics: no money to build a drying room, he added water absorbent to replace it. If you want to cut out a large pole piece, you can not buy Japanese Slitter, use a Chinese paper knife to match a long and wide baffle as a fixture to ensure the cutting size. If the condition is better, use the shearing machine, and then use the automatic Slitter.

The lithium battery needs to be completed in the dust-free workshop. BYD does not have the money. An employee with secondary school education has creatively thought of using dust free box instead of dust-free workshop. As long as the hand reaches into the dust-free box, it can also achieve dust-free production.

In this way, BYD produces cheaper mobile phone batteries than Japanese companies. It is reported that a lithium ion battery sold abroad for 10 dollars, while BYD sold only 3 dollars.

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Gambling on electric cars

From battery to automobile production till today, it is impossible for the outside world to know how Wang Chuanfu completed the leap of thought.

In China's automobile industry, even if the other side is like Li Shufu, before it happens, it is a motorcycle generator and a group of power cars. In Li Shufu's view, the car is two motorcycles plus an iron shell. Perhaps in Wang Chuanfu's eyes, a car is a battery plus four wheels and an iron shell.

Wang Chuanfu's determination was very firm. He once said, "the opinion of the management of the company is my opinion, and my opinion is the opinion of the management of the company. "Even if fund managers call to say," throw BYD to death, "Wang Chuanfu still hasn't changed his mind. He said, "I have decided to tie the car with the car for the next half life. "In Wang Chuanfu's opinion," the car is a traditional industry and a low technology industry over the past century. "Over the years, China's automobile manufacturing industry has been restricted by technology, and the technology of market for technology has become the norm. Wang Chuanfu tried to challenge this hidden rule. He said: "a new product development, in fact, 60% from the literature, 30% from the sample, and the other 5% from raw materials and other factors, its own research actually accounted for about 5%. It is no secret that BYD's car is a reference to other brands. BYD F3 and TOYOTA corolla have become the products of Wang Chuanfu's methodology. Sales volume reached 300 thousand cars in 2009, becoming the most popular car in the year 2009.

Modern industrial production pays more and more attention to outsourcing services, such as TOYOTA motor in addition to the main engine and assembly, most of the processes have been solved in the form of outsourcing. In this regard, Wang Chuanfu continues to do things in his opposite direction. In his view, the vertical integration of industrial chain from upstream to downstream is the king's way, which requires a very high quality control system.

Whether vehicle or cell phone, there are similarities in design and mold. BYD, in the Automotive Engineering Institute of Songjiang, Shanghai, employs thousands of automotive engineers to design. At the end of 2003, the Beijing Jeep mould factory was acquired, and the technology of automotive Abrasives was obtained.

According to the new century weekly, there are more than 1800 sets of F6 moulds, which need one or two years for outsourcing, and the cost is about 150 million to 200 million yuan. The cost of BYD's own design is only $8 to $70 million. Why is the latest F6 advertisement so "Earth"? The answer is: all BYD's advertisements are made by themselves, and no advertising agencies are employed. The cost of a subway lamp box advertisement is only about 20 thousand yuan, while the outsourcing price is at least 400 thousand yuan.

The success of traditional cars may not be Wang Chuanfu's goal, at least not the market's confidence in BYD's recognition. In marketing, BYD has successfully linked itself with green, new energy and electric vehicles.

BYD's main F3DM power consumption is only 16 degrees in the pure electric state of 100 kilometers, and the electricity charge is calculated at 0.5 yuan per degree. The cost of 100 kilometers is only 9 yuan, while the petrol vehicle cost at least 4-5 times.

Wang Chuanfu once said: "BYD will commercialize electric vehicles in 2008 and launch pure electric vehicles in 2009. We are 20 years ahead of Japan, and it is not the Americans, nor the Germans, but the Chinese people who lead the world automobile market. "BYD has battery technology," Wang Chuanfu also set up an electric power research institute. In the cooperation with Shaanxi, solar cells and other projects were included in the plan.

The reality is that the date of the launch of BYD's main electric vehicle has been dragging on, and has not yet achieved mass production up to now. BYD's explanation is that the government has not yet introduced subsidies, so it is difficult to launch.

In May 2010, F3DM, which was launched, was popular, but suddenly the price increase was 50 thousand, which made it difficult for the outside world to see clearly what Wang Chuanfu's layout was.

If human beings can not get rid of the dependence on cars, if Wang Chuanfu's electric vehicle kingdom is established successfully, it will not only be proud of China's manufacturing, but also be the most powerful promoter of environmental protection.

Under the questioning of all the way, Wang Chuanfu came to this day. He is very low-key, rarely receives media interviews, and does not like to show his face. The main reason why he can win respect is that he has always insisted on manufacturing and has been trying to build his core technology, though it is quite different in this way.

He did not invest in bank securities, nor did he make profits in the field of energy and real estate. From Anhui's inactive small village all the way to forge ahead, build up its own kingdom from scratch, and try to create a big new scene, which is very like the father of the American automobile industry Henry. Ford.

But Wang Chuanfu also has a strong engineer temperament. He doesn't like to socialize. Friends say he eats like a task. He doesn't like golf, but likes to wear the same jacket as the engineers and play football together.

Iron battery technology is the core technology of BYD electric vehicle. Many years before its development, it did not break through. The project engineer resigned. Wang Chuanfu resigned his job and ripped it to pieces. He said, "stick to it. No problem. Tell me what difficulties you have. At BYD, no one will let you go as long as I don't let you go. "BYD does not pay well, but the benefits are good. Wang Chuanfu thinks that high salary can hold workers, but it has little effect on engineers. Engineers are more eager to be respected and identified, so that they can play tricks. BYD, which is developing rapidly, can provide more room for development than state-owned enterprises and joint ventures.

In order to understand cars, BYD's young engineers need to break up a Mercedes Benz, facing millions of big guys, no one can lay hands on it.

A middle-aged engineer took a car key and rowed fiercely on the body. Then he said, "go ahead, do it." this is Wang Chuanfu.