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PEAK'S New Marketing Sword Spreads Its Sheath: Start NBA Expand FIBA

2010/6/12 11:29:00 25

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Entering the 2010, the "ambition" of China's local sports brands expanded further. PEAK, who has made great progress in the internationalization of brand, has been making frequent efforts to stir up the nerves of all sports people.

Xu Zhihua, PEAK CEO, said: "deepening the internationalization of the brand and promoting PEAK to become a world brand is the historical mission of PEAK as a national brand."

At the PEAK 2010-2011 spring and winter new product Fair held in Xiamen, PEAK's international strategic intentions remain "well known" - in addition to extending the contract with the Stankovic intercontinental basketball tournament as usual, it has entered into strategic cooperation with the New Zealand Olympic Committee and the Serbia Basketball Association.

PEAK internationalization

The strategy has always adhered to the pluralistic way of thinking.

As we all know, PEAK's

Brand international

The road to change started from NBA and expanded to FIBA: as the first one.

Chinese advertisement

The brand was placed in the NBA arena, and the Chinese brand of strategic partners was reached in 2007. The marketing strategy of 12 NBA stars is impressive, and PEAK took the lead in grabbing the two top of the world's basketball resources when it reached a strategic partnership with another high-end basketball match resource FIBA.

PEAK's signing of the Serbia Basketball Association and the renewal of the Stankovic cup is the best way to further expand its advantages in the global basketball tournament.

It is reported that PEAK will provide the New Zealand delegation with various professional equipment for the 2012 London Summer Olympic Games, the first Summer Youth Olympic Games in 2010 and the Commonwealth Games in 2010.

Terry Daly, Minister of marketing of New Zealand National Olympic Committee (TerryoDaly), represented the chairman of the New Zealand National Olympic Committee, and expressed the affirmation of PEAK and the bright prospect of bilateral cooperation at the signing site.

In addition to traditional sports marketing, PEAK's new marketing strategy cooperation with Jiangsu satellite TV also surfaced.

It is understood that in the second half of 2010, PEAK will jointly launch a strong column with Jiangsu satellite TV, "one world famous."

This column will cover the basketball hobby groups in the streets, schools, newspapers, televisions and even the Internet with the PEAK 5V5 basketball challenge this year. It will show the actual experience and emotional process of the Chinese basketball fans' dream struggle in all directions.

It is understood that "World War I became famous" can be said to be the melting room of PEAK 5V5 basketball challenge. Dozens of young basketball players selected by the competition will be promoted to the next level in front of the audience. Finally, the 3 winners will be sent to the United States to train and interact with NBA stars to make Chinese basketball truly integrate into NBA competitions and culture.