Market Observation: Analysis Of The Current Situation Of Chinese Women'S Shoes

About 1 billion 300 million of the population in China, of which about 48% or 624 million of women.

According to AC Nielsen survey data from world famous market research firm, the total consumption of China's women's shoes Market in 2006 was 6 billion pairs, the total consumption of the market reached 210 billion yuan, and it increased rapidly for 12% consecutive years in ten years.

China has been the largest consumer market for women's shoes in the world for 12 years in a row.

In the next ten years, the market of women's shoes in China's small and medium-sized cities will develop at an extraordinary speed. The huge market capacity is beyond the imagination of businessmen.

By 2010, the total consumption of women's shoes will exceed 8 billion pairs, and the total paction volume of the market will be as high as 300 billion yuan.

This amazing set of data is enough to prove that there are huge business opportunities behind women's shoes.

Through three consecutive years of visits to Beijing, Shanghai, Hangzhou, Changchun, Dalian, Ningbo and other cities, the survey of footwear consumption market shows that: at present, China's domestic women's shoes brand market is scattered and lacks proper norms, especially in the women's shoes market. Enterprises rarely pay attention to service links, lack of long-term planning, brand marketing and service marketing concepts, and seldom consider how to win repeat customers.

The brand is homogenized and the style is single.

The style, design, technology and brand added value of domestic women's shoes are hard to meet the growing needs and aspirations of the mainstream.

The mainstream consumer, represented by middle-class women, has been depressed and neglected for a long time. The women's shoes market needs reliable brands.

At present, the international brands of Chinese women's shoes market mainly come from Italy, France, Germany, etc. the differences between European culture and Asian cultural values and consumption view make their products not completely suitable for Chinese women, and the high price has virtually rejected a large number of Chinese consumers.

Chinese women need their own brands.