Enhance Brand Reputation &Nbsp; Details Decide Success Or Failure.

BELLE has captured many consumers because of its "changing beauty" and made it famous for women's shoes in China.

But this brand, which has always been favored by fashion white-collar workers, is now in the crisis of detail management.

Case review

In April 28th this year, Mr. Wen bought a pair of shoes worth 500 yuan at a BELLE counter in a shopping mall in Changsha. After returning home, he found that the right foot was slightly open on the left side, 0.5 centimeters wide and 4 centimeters long.

Mr. Wen, second days to find the business, asked for replacement, the cabinet director at that time said that such defects only belong to the scope of maintenance can not be replaced, Mr. Wen did not promise, "just a day, the appearance of glue, such problems must be changed."

Mr. Wen has contacted 5 communications, and the defective BELLE shoes he bought were still refused to be replaced.

This is not a case. BELLE shoes soon appear to be offline and degumming. Newspaper networks are mostly reported. Many consumers encounter similar problems with Mr. Wen: there are flaws but they can not meet the replacement standards.

Because of this blank area, many brand shoes choose to ignore and silence, ignoring details management.

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Details determine success or failure.

"Details decide success or failure" is one of the most classic employee training readings, and also one of the best sellers.

In the book, the author shifts his vision from focus marketing to the whole business management action, and discusses the importance of "detail" in management with a large number of cases.

This book is intended to prompt enterprises and even the whole society: the era of fine management has arrived.

There are too few great things that can be done by most people. In most cases, most people can only do specific things, trivial things, monotonous things, perhaps too plain, maybe trivial, but this is the work, is the life, is an indispensable foundation for accomplishments.

There is no shortage of strategist in China. What is lacking is the implementers of excellence. There is no shortage of all kinds of management systems. What is lacking is the implementation of rules and regulations.

The book also points out that China's fast food is not good enough for McDonald's and Kentucky Fried Chicken.

These Chinese brand enterprises that are worth stepping into the world brand are thinking deeply.

First of all, brand shoes should further improve product quality.

Off line and glue are definitely product defects. On this basis, the brand should collect timely feedback from consumers and actively study and solve quality problems.

Further enhance product quality and enhance brand competitiveness.

Secondly, when faced with such "flawed but not up to replacement standards", brands should actively respond to consumers and communicate with consumers in a timely manner to enhance brand reputation.

If a brand starts to steal a laugh, it will be very ugly to cry later.

While improving the details of management, the brand looks forward to the introduction of the industry standard as soon as possible, so that the brand can not be bored.