Lining: Put The Red Flag In The Backyard Of Nike?

Lining was named "the best player in the world in twentieth Century". In the past 100 years, only 25 people have been honored worldwide. Lining's name is in line with Bailey, boxing champion and flying Jordan.

But when asked whether he would like to be an athlete or a businessman, Lining replied, "please treat me as a person. In fact, business or others, I just want to live more fuller."

He said he was reading "Zhi Zhi Tong Jian" recently.

As chairman of the company, Lining, who is worth nearly 2 billion, hopes: "I am most happy to have one day - many children have bought Lining cards, but they don't know me at all. This is what I need most."

"What kind of person would you like to be? Athletes or businessmen?" asked the reporter.

In front of Lining, his temples are white and his hair is sparse. It looks like any middle-aged businessman on the street.

After a long interview with bombing, he faced the last question before lunch.

Lining obviously did not like this question very much. He frowned and his waist carelessly stood up. "Please treat me as a person," he put the stress on the word "man".

"In fact, business or others, I just want to live more fuller."

"I am still reading" Zi Zhi Tong Jian "recently. He added," feeling is very fulfilling. I do not like things that are too utilitarian. "

On one occasion, Lining even photographed a pop art photo - wearing a red sportswear, a black suit and an Olympic champion trophy.

At the end of the last century, Lining was named the "best player in the world" in twentieth Century by the authoritative international sports journalists association. In the past 100 years, only 25 people have been honored. Lining's name is in line with Bailey, boxing champion and flying Jordan.

In 2006, Lining was elected the 60 year Asian hero selected by the Time. "This is a legend who has a flexible mind in gymnastics and business life".

At that time, Lining sporting goods Co., Ltd. was listed on the main board market of Hongkong, which is also the first domestic sporting goods brand listed in Hongkong.

As chairman of the company, Lining himself and his family control 37% of the company's stock. Lining himself is worth nearly 2 billion.

"Lining has proved one thing," the Time commented. "In China, the glory of business can also shine like Olympic gold medals."

But Lining's name has not been categorized as "businessman" in this magazine, but in the column of "athletes and explorers".

In fact, "Explorer" Lining is indeed the other side of him.

In the first few years of business, Lining was constantly "electrocuted" and even became an actor.

"This is the character," Lining admits. "I am a man who loves freedom."

4 years later, Lining dropped from the rings at the Seoul Olympic Games.

After that, he stopped drawing.

The reaction of the Chinese to Lining's defeat is "somewhat slow."

Lining's fall from the rings and pommel horse made him laugh from "hero" to "sinners". Some even sent Lining "hanging rope" and "bullet".

"I like to laugh," Lining later said. "This is a character and attitude."

But in those days, China has just been released from its closed state and is filled with the desire to be proud and elated. "People need champions and do not need sports."

"At that time, I was most likely to be a head coach or choose to be an official," he recalls. "But when I got angry, I went off with a beat."

Lining chose the way to do business.

In the sports world, it is a precedent.

"Draw money first, then draw."

He left a sentence.

Lining turned to Jianlibao to set up "Lining" brand clothing.

Lining, who persuaded him to join the business sea, was Li Jingwei, who was the president of Guangdong Jianlibao.

"At that time, I admired him very much."

Lining said, "when I was an athlete, I never wore the clothes of Chinese brands. The idea is very simple, and I don't know what will happen in the end." and Li Jingwei feels that "Lining is young, intelligent and good character". His attitude towards Lining is to throw him in the swimming pool and let him learn it himself.

I'm just looking at the shore and being a lifeguard. When I can't do it, I'll stretch out my hand again.

Then I let go and look again.

On several occasions, Lining would swim better than me. "

At first, the feeling of fission is full of details.

"When we were athletes, it was very special," Lining remembered. "Anything, the state has given you thought."

When I have to rely on myself, "I don't know how to do the certificate, how to write the project book, and there was no intermediary at that time."

"Sports competition, there is a rule to tell you in advance, in a moment you finished, it is over."

Lining, who first entered the business sea, felt that "business is not so simple."

No one will buy Lining's products for the first time.

"I had to think of a way to popularize it. In order to distinguish it from traditional sales, I gradually established the exclusive store system."

The first battle to open up the situation was the 1990 Asian Games in Beijing. Lining found the familiar national sports committee officials, persuaded them to abandon the $3 million foreign company sponsorship with patriotic enthusiasm, and chose Lining who could only produce 2 million 500 thousand yuan.

On August 1990, in the Qinghai Tibet Plateau on the roof of the world, Lining, as an athlete's representative, wore a snow-white "Lining" sportswear and received the torch of the Asian Games from the Tibetan girl Dava Ozon.

The form of sacred fire was very rare in China at that time, and the time that brought the sacred feeling was fixed in the hearts of people through television.

So far, many people can recall the scene on the roof of the world.

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200 million people were directly involved in the process of the torch relay throughout the Asian Games, and 2 billion 500 million Chinese and foreign audiences learned about Jianlibao and Lining from the media.

Torch relay to Tiananmen, through television stations, people found that the leaders of the party and the state wore "Lining" clothes.

After the Asian Games, "Lining" clothing became popular in China overnight.

In the month when the Asian Games closed, Lining received an order of 15 million yuan.

After the Hiroshima Asian Games and the twenty-fifth Olympic Games, until the 2004 Athens Olympic Games, Chinese athletes did not cross the clothing of other sports brands when they won the prize.

"I am not a standard businessman."

With a splash, Lining fell into the water.

It was Michelle Yeoh who beat him up.

Lining on the screen, wearing a black windbreaker and sunglasses, evades and Kung Fu, is a fashionable young man in the 90s of last century.

This little-known shot came from Lining, the Hongkong film "seven diamond Kong", which was shot in 1993.

At that time, it was the golden year of "Lining". In the hundred shoe store in Shanghai and the Lining shoe counter in Hualian Commercial Building, the retail sales amounted to tens of thousands of yuan per day. In a small prefecture level city in Jinzhou, it sold about 700000 yuan of Lining shoes in January.

Fortunately, the film market of "seven Kong Kong" was dim, and finally completed the "Prince of gymnastics" on the way to business.

"In business, you are always guessing what other people are going to do."

Now Lining has joined the Chinese billionaire club.

At this time, the battle between "Lining" brand and Nike and Adidas has also reached the level of white hot.

At this time, he looked back and found: "when engaged in sports, people do not have to move.

Where people go is none of your business. The most important thing is how you face difficulties. "

In 2010, the "Lining" brand was created for 20 years.

In the 2009 earnings report, "Lining" dramatically surpassed rival Adidas. "Lining" brand sportswear sales in 2009 amounted to 8 billion 387 million yuan, an increase of 25.4%.

But Lining thought he was not a standard businessman.

"I am not sensitive to pactions and costs. I am only very clear about goals, and then go all the way.

And this is the most training I get when I am an athlete.

"He is not good at doing business, but he is very good at employing people."

Lining's former partner, Chen Yihong, the second general manager of the company, commented.

In 1993, as Chen Yihong and Tianjin plum factory director Li Jiduo, Dahua shirt factory deputy director Zhang Xiangdou, and a number of professional management personnel, Lining began to fade out.

That year, for a long time, Lining stayed in Hongkong to make films and make television dramas.

"To be a company, I don't like to rush ahead by myself. When you are finished, the business is over."

In 1997, Li Ning Co encountered the first bottleneck.

In the wake of the Asian financial crisis, Li Ning Co barely finished 680 million yuan in sales.

In order to tide over the difficulties, Li Ning Co was forced to reduce production plans and dispose of inventory backlogs.

In July of that year, Lining gave up the position of the general manager to Chen Yihong, and he became chairman of the board and went to Peking University to further his studies.

Lining, who has solved his worries, began to worry about the reform of stock rights and become a public company. He used all the knowledge at North University.

"Lining and the advisers of the investment bank design the salary mechanism and incentive mechanism together.

He used the spreadsheet to design the mechanism on his computer. Can you imagine a child with a somersault? "Said Wang Yafei, Lining's teacher and independent director.

Now, apart from the board of directors, the headquarters of the company located in Times Square, Tongluowan, Hongkong, can not see Lining's figure.

He lived his life in the rich area of Deep Water Bay in Hongkong.

The movie "seven King Kong" and the TV drama "martial arts supreme" were sold in Hongkong.

Around 1990, Wang Shi and Lining started business in Guangdong almost at the same time.

Now, the two are quite alike.

Once, when Wang Shi was traveling in Xi'an, a hawker shouted, "I know you."

Wang Shi is very happy.

Hawker also called: "you are Wang Shi, the boss of China Mobile."

Wang Shi is happier: "I just like Vanke to leave me and exist alone."

"I," said Lining, "I am delighted that one day many children have bought Lining cards, but they do not know me at all. This is what I need most."

"Draw money first, then paint."

Lining loved drawing from an early age.

In fact, he has formally studied Chinese painting from Wu Dongkui since he was 18 years old.

At that time, Lining was the main force of the national gymnastics team.

"Most of the time he came to learn painting was weekend, and no one in the canteen was cooking, so we both ate a bowl of instant noodles."

Wu Dongkui said.

Lining's favorite painting is "ink bamboo".

"After painting, I was no longer impetuous when I was practicing gymnastics," Lining realized. "The technique of rigid and flexible bamboo pole and the elastic bamboo leaves pen are the embodiment of movements in gymnastics."

Over the years, Lining's taste has become more and more sophisticated.

And his gymnastics career has also reached its peak. In 1984, Lining won three gold medals in floor exercises, rings and pommel horse at the Losangeles Olympic Games.

"Back to Guangxi, it was almost out of town," he said. "I was sitting in an open van with cheering crowds everywhere.

I enjoyed it very much and felt that life could never happen again second times.

"He is a very good entrepreneur, loves sports, has long-term strategic thinking, and is more pparent."

Wu Shangzhi, chairman of Ding Hui International, who invested in Li Ning Co in 2003, commented.

Many years later, Lining chose to settle in Hongkong. He often met Li Jiacheng on the golf course.

On one occasion, he even openly said in the media: "I am from Hongkong."

For most employees, Lining, the chairman, is a mysterious figure; only ordinary employees can see him at the annual company annual meeting.

There is a widespread anecdote inside the company: three years ago, when the middle-aged man walked into his company, he was stopped by the front desk lady.

"I work here."

The former Chinese gymnastic prince had to explain it carefully.

"Put the red flag in the backyard of Nike".

Similar anecdotes will never happen again after 2008.

Because almost all the people in the world saw Lining shooting at the opening ceremony of the Beijing Olympic Games.

On August 8, 2008, Lining deliberately darken his white hair.

"In this world, I suffer more than anyone else."

After the defeat of the Seoul Olympic Games in 1988, Lining sat on the lawn outside the Olympic village. He said, "I will retire and my sports life will end. I will never make up for this loss."

"Unexpectedly, 20 years later, Lining came back to make up for all this, and it was held at the Olympic Games held in China."

His old friend, Lu Guang, said.

At this time, Lining is 45 years old, 24 years from his last Olympic champion.

However, in this session of the Olympic Games, in addition to the ignition, Lining has also undergone another test.

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In the competition of Beijing Olympic Games sponsors, Lining's opponent is a strong Adidas.

In order to win this battle, Lining's core bid team went to Athens in three batches.

"The tender was made very beautifully," said Zhang Zhiyong, general manager of Li Ning Co. "Lining himself lifted the box."

Until 30 minutes before departure, Li Ning Co's bidding documents were empty.

"We only fill in the figures at the last moment."

But in the end, Adidas won by virtue of its strong financial strength.

Faced with this result, many people in the team could not conceal their sadness and regret and shed tears on the spot.

But this defeat does not mean that Lining's Olympic strategy has come to a dead end. In fact, a series of combined punches that they used later were full of Chinese wisdom.

In fact, as early as 2006, Lining signed a contract with CCTV Olympic Channel to tailor professional clothing for all the hosts and journalists.

During the Beijing Olympic Games, the logo of Lining brand was once again broadcast on the hundreds of millions of TV screens through CCTV Olympic Channel.

This is a wonderful edge ball, which is regarded as one of the most classic cases in the Olympic economy.

In the past two years, Lining, who loved Chinese painting, was fascinated by Yan Zhenqing. He spent a lot of time to copy the "multi pagoda monument".

"He writes with a thick ink and a strong point of control. He can see that he has done a lot of work."

Calligrapher Liu Zhengcheng said.

In the promotion strategy of the international market, "Lining is more and more stable and mature."

Fortune magazine reviews this.

In terms of product development, Lining's clever use of Chinese elements also appears to be accurate and hot.

Lining keeps playing the symbols of Chinese Kungfu in basketball advertisements, and uses ink and wash tones in advertisements for light running shoes.

It was this year that Lining went to the birthplace of Nike and headquarters in Portland.

In January 2008, Li Ning Co set up the first global design center for Chinese sports brands there.

Over the next 20 months, about 20 veteran designers and engineers who served internationally renowned brands completed many amazing designs in a small building in Portland.

The local newspaper exclaimed: "Lining has inserted the red flag into Nike's backyard."

"To become the top 5 in the world, by 2018, 20% of our share must come from the whole world."

Lining, who is more and more invisible, has set a higher and farther goal.

"When the ignition is so high, are you afraid?" one time someone asked Lining this.

"No,"

He replied, "when a man stands too tall, he must always raise his head and have no time to be afraid."

B= the Bund pictorial

L= Lining

"Only those who are really hungry can know the horror of starvation."

B: Recently, has your company just invested in new energy projects?

L: Yes, we have launched a project like this.

But new energy will also cause new pollution, such as corn instead of gasoline, which will pose a great threat to global food security.

And abroad, as far as I know, many places have already stopped the silicon wafer project because of the great pollution.

So, things are far from being so simple.

B: you seem to be very enthusiastic about environmental protection? Why did you ask for garbage disposal two times when you visited Expo Park? Is this related to your project?

L: No, this is closely related to our life.

I think Madrid and Vancouver are very prominent in this respect. Their approach is very smart, so we have to be open-minded.

Nowadays, people are very impetuous and think that the city is big enough.

In fact, I think the public part of the city is the most important.

People are still together with the world. This is actually the advantage of our Chinese.

You see Madrid, the road is down, the cars are running on the ground floor, the space is large, all plants are comfortable.

We must avoid detours.

In urban planning, is the importance of people or the importance of buildings in the city?

B: do you believe in Buddhism?

L: I believe Buddhism is influenced by family, but I do not know the pmigration of life.

I am just a consumer of Buddhism and will not become a great monk.

I still love life very much.

I am still a layman. I can not jump out of the face of many worldly pressures and responsibilities.

B: it is said that you spend most of your time on an athlete foundation.

L: I think I have a lot of people to take care of.

In March 10, 2001, I registered the "China athlete Education Fund" in Hongkong. It was my 37 year old birthday.

Athletes had no time to receive professional training when they were young.

They need help after they retire.

B: as a United Nations Anti hunger ambassador, you have visited many countries. What's your greatest feeling?

L: only those who are really starved know the horror of starvation.

When I was little, I realized what hunger is.

When I arrived in Bangladesh, those children excitedly told me their wishes when they grew up, but in fact, they didn't even have enough to eat, which was most distressing to me.

I hope more Chinese children will learn that there are still so many children in the world who are fed up with their lives and are greatly threatened by their lives.

Lining

In 1984, Lining won three gold medals in floor exercises, rings and pommel horse at the Losangeles Olympic Games.

After retiring in 1989, Lining joined Guangdong Jianlibao group and founded the "Lining" sporting goods brand.

In 1999, Lining was named the "best player in the world in twentieth Century" by the authoritative international sports journalists association. His name was arranged with Bailey, boxing champion and flying Jordan.

In 2000, Lining was awarded the international gymnastic hall of fame by the International Sports Federation and became the first gymnast of Chinese athletes.

He has won 14 World Championships, so far no one can break it.

In 2004, Lining sporting goods Co., Ltd. was successfully listed on the main board of Hongkong stock exchange. This is also the first domestic sporting goods brand listed in Hongkong.

As chairman of the company, Lining himself and his family control 37% of the company's stock. Lining himself is worth nearly 2 billion.

In 2006, Lining was elected the 60 year Asian hero selected by the Time. "This is a legend who has a flexible mind in gymnastics and business life".

In 2008, he was elected the torch bearer of the twenty-ninth Olympic Games in China and lit the Olympic flame as the last torch bearer.