Advantage Analysis Of Brand Discount Shoe Store

Before opening a store, we should have a comprehensive understanding of the concept of discount stores. The higher the degree of identification, the easier it is to succeed. Take more time to think about it: China's advantage is labor-intensive enterprises, and 80% of the world's shoes are produced in China; China is the "world factory". World factory The center is centered on Wenzhou and Guangzhou, and Wenzhou and Guangzhou are the largest footwear capital in China.

Less investment. shop Can be smaller, decoration materials can be a few times (but the decoration style can not be second), but the store must be in the market location of many people, even in the market opposite. The shoes in the shop must be arranged and placed reasonably. Good display is the second design of shoes. Special attention should be paid to the collocation and coordination of colors and styles. Every time we pick up the goods, we should relax our vision, not too many varieties. Generally 20-30 square each breed one to two yards.

Secret one: China is the world. footwear industry Processing base

Guangzhou, Chengdu, Jian Jian, Wenzhou, the four largest Chinese shoes city, 80% of the world's top brand shoes are produced in China, usually the design, edition, leather, accessories and other materials are provided by the client, and the factory is responsible for processing. The client has very high requirements for shoes processing, and must be processed in strict accordance with international standards, so the quality of shoes will be guaranteed absolutely. After receiving orders, foreign trade factories usually have a certain proportion of production practices. 100 thousand pairs of processing orders, the factory will produce 102 thousand pairs, after delivery to solve more than 2000 pairs of shoes, revitalize the funds, manufacturers usually do not cost, one-time sale (because a single order is usually very large, manufacturers make money early in the order) and there are reasons for the factory or foreign trade companies, such as delivery time, even if there is a delay, it may cause foreign businesses to return, the factory can only reluctantly give up.

Secret two: "off-season" is not out of date.

Because of the seasonality of shoe products, especially the influence of fashion, many "off season" and "outdated" shoes have appeared. However, the off-season is not outdated. It is not necessarily outdated. China has vast territory and large regional differences, so shoes that are often out of date in Guangzhou have just become popular in a city in the north a few months later. It is precisely because of the characteristics of the market that shoe shoes directly purchase shoes from Guangzhou, Fujian and other places, bringing together a large number of so-called "off season" and "outdated" products, and then concentrating them on the market.

Secret three: discard the middle channel, terminal point to point.

The biggest competitive advantage of brand broken shoes is high quality and low price. The secret of discount stores is "low price". Brand broken shoes have their own buyers, and they directly purchase from manufacturers. Because they do not need to go through agents, the purchasing cost is much lower than the conventional mode. Moreover, the shoe manufacturers who offer discounted sources of goods, because they deal with order tail goods, inventory goods and regret products, are less than half of the cost of production, and they are nonprofit.

Conventional mode: producer, general operator, large area agent, provincial agent, city agent, retail shop (each layer is subject to a price increase).

Discount mode: Manufacturer (non profit) - Total operator (low profit) - retail store (price advantage)