Hot World Cup Sports Shoes Business Opportunities

Behind the fiery world cup, there are huge business opportunities.

In June 17th, Nike and Adidas announced that Yuyuan industries (00551, HK), the largest footwear manufacturer in China, benefited from the increase in World Cup and Mainland consumer income, and the turnover in April and May amounted to US $1 billion 8 million, an increase of 17.6% over the same period last year.

Meanwhile, another sports goods brand, XTEP International (01368, HK), increased by 25% in the fourth quarter of the year, a new high for the year. Among them, the running shoes orders increased by 43% and the average selling price increased by 10%.

In addition, Lining (02331, HK) 2009 annual report also showed that its sales revenue was 8 billion 387 million yuan, an increase of 25.4% over the same period last year.

According to Goldman Sachs statistics, sales of sporting goods in the mainland increased by 20% in May this year, the highest in 08 years.

Prior to that, Credit Suisse pointed out that sports apparel stocks, including Lining, XTEP, Yongjia international and so on, will benefit the world cup, while the mainland sporting goods unit's performance in the fourth quarter of last year will reflect the prospect of sporting goods this year.