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Textile And Garment Enterprises: Did You Seize The Expo Opportunities?

2010/6/19 11:45:00 37

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The hottest word of May is "Expo".

World Expo, known as the "economic Olympics", is a country.

Economic development

An important carrier of scientific and technological innovation, cultural dissemination and civilized exchanges.

For China's reform and opening up, Shanghai and World Expo undoubtedly play an important role in further integration with the world economy and culture, shaping a good national image and creating a suitable international environment for development.

In 184 days in World Expo, more than 200 countries and international organizations will participate in the exhibition. The number of visitors is expected to reach 70 million.

As a huge exchange platform, the commercial value and publicity effect of Shanghai Expo is self-evident.

Some people compare Shanghai World Expo to a splendid wealth banquet or a huge capital cake. Even if we get only one corner, it will bring huge returns to the enterprise.

I think this is half right.

Because there are not many enterprises that can enter World Expo to become a concession commodity manufacturer.

From another perspective, it will be a great opportunity for China to bring more energy to the brand and strategic expansion.

Fujian

stone lion

Gage group produced "Expo brand" during the March China International Clothing and accessories fair.

They have become a licensed manufacturer of clothing for World Expo volunteers, security clothing and so on. They have the honor to share World Expo's "one cup of soup".

Wang Yanzhu, chairman of the company, believes that entering the Expo indicates that the company has taken a substantial step in expanding its brand building.

Zhejiang Wan Shi Li group is applying for the qualification of franchised retailers. They are ready to share the Expo feast in scarves, neckties, silk pajamas and home textiles.

According to Teng Junkai, general manager of Wan Shi Li group silk gift company, the passenger volume of the World Expo Express has increased significantly, and some customers have been looking forward to the latest licensing products of Wan Shi Li.

He said that the World Expo franchise will give you a timely understanding of the latest developments in the World Expo and lay a good foundation for the cooperation of manufacturers and retailers.

So, how can we seize the opportunity to become a textile and garment manufacturer of the world's franchise production and retailers? I believe that World Expo has built an excellent platform for the development of private enterprises, which can enlarge the resources and products of enterprises and extend the scope of enterprises.

brand

In terms of promotion system and marketing mode, we should pinpoint our position so as to make our development direction clearer and clearer.

This year, World Expo has set up a private enterprise pavilion, which is unique in the 100 year Expo.

It not only shows that China's private enterprises are playing an increasingly important role in the national economy, but also creates opportunities for the development of private enterprises.

It is understood that the private enterprise hall has been stationed in 16 private enterprises.

Among them, Metersbonwe group as the only textile and clothing private enterprise, using this platform to show strong brand strength, received good publicity effect.

There are many enterprises and opportunities in textile and clothing industry.

It is good to squeeze into the Expo, but it is even more important to analyze the market and grasp the future through the Expo.