Exhibition Economy, The Charm Of "Tibetan Carpet Capital"

One of the exquisite Tibetan carpets, which was deeply woven, was hung on various booths, silently describing the development process of Tibetan carpet, showing different customs and charm. Different languages, different complexion, blend in the stage of plateau ancient city...

This is a glimpse of the "great Qinghai, cool summer capital" with the platform of exhibition to the market at home and abroad, showing the economic charm of China's Tibetan carpet industry.

As a sunrise industry, the Convention and exhibition economy attracts worldwide attention because of its 25% profit margin and 1: 10 driving effect. It is also known as the booster for improving the brand image of the city in twenty-first Century. In recent years, the role of exhibition industry in promoting commodity circulation, technology exchange, information communication and economic and trade cooperation has become increasingly prominent. The relevant departments of Qinghai province have fully studied their own advantages, draw lessons from the experience of the provinces and regions in building up the economic platform, take the exhibition of Tibetan carpet as a breakthrough point, and push the cards of "big Qinghai and Xia Du Xining" to the domestic and foreign countries in the process of promoting and publicizing themselves. The "gold content" of this card also grows with the expansion of the scale of the next session.

Exchange of exhibitions to promote industrial upgrading

If we heard the praise of Tibetan carpet in Qinghai 6 years ago, we might not believe it. But now the influence of Qinghai Tibetan carpet exhibition is also very important. Exhibitors With the scale of production and technological innovation, we have to admit that the dream of Qinghai's Tibetan carpet industry to become bigger and stronger is about to become a reality.

From the domestic point of view, the total output of Qinghai Tibetan carpet has reached 540 thousand square meters, and the scale of Tibetan carpet production and marketing ranks first in the country, and its competitive advantage is obvious. Internationally, the total production and sales volume of Tibetan carpet in Qinghai is smaller than Nepal, but it has great advantages in terms of production mode, production technology, product research and development, and the ability to open up international markets. According to the insiders, with the strength of Qinghai's development now, after several years of efforts, the total production and sales volume can catch up with and surpass Nepal.

In addition, Qinghai Tibetan carpet industry leading enterprise Tibetan sheep carpet (Group) Co., Ltd. fully exerts the function of the exhibition exchange platform, absorbs advanced technology from abroad, and leads the world's manual carpet carpet consumption trend through product innovation. These have become the driving force for the rapid development of Tibetan Sheep Group in the international market. In order to improve the quality and renewal of Tibetan blankets, Tibetan sheep carpets (Group) Co., Ltd. focuses on the use of modern scientific and technological means, insisting on the combination of Tibetan culture and Western culture, integrating Westerners' aesthetic concept of consumption, and rapidly introducing new patterns and constantly updating their varieties. At the same time, we constantly improve the production process, innovate the carpet technology, improve the appearance of the products and improve the internal quality of the products, so that the products are at the international leading level. Tibetan sheep carpets (Group) Co., Ltd. guided by the international market, the 45 Tibetan carpets have been upgraded to 60, 70, 120, 150, and 260 tracks. From the woolen blankets to the rugs of silk, wool, velvet, cashmere, camel hair, pure silk, and so on, 2~3 has been awarded 60 national patents. Tibetan sheep carpet (Group) Co., Ltd. introduced the carpet production technology in Iran and used Xining big white hair to create Persian Tibetan carpets creatively. At present, the company is developing products such as wedding carpet, portrait portrait carpet, electric carpet and so on. With outstanding achievements supported by innovation, Tibetan Sheep Group has entered the ranks of the six largest carpet weaving enterprises in the whole country, raising the popularity of Qinghai Tibetan carpet.

Innovative mechanism to promote industrial win-win

If we want to strengthen the Tibetan carpet industry, we need not only the promotion of leading enterprises, but also the organic integration of Tibetan culture with consumer countries and the participation of many skilled labor forces. In this process, Qinghai Tibetan carpet enterprises, represented by Tibetan Sheep Group, have creatively explored a "production, supply and marketing" industrial chain, that is, market + group + all energy factory + workshop + peasant household. The group arranges production plan, new product development and market development according to market. The Almighty plant is responsible for material supply, focusing on workshop production, technical management and finishing process, and supply of finished products. Distributed in different regions Partially Prepared Products The production of the workshop is mainly done by local farmers and herdsmen.

Under this kind of operation mechanism, the participation of surplus labor force in agricultural and pastoral areas determines the scale of the workshop, and the output of the workshop determines the scale of the all energy plant. In the production link, all production activities are revolved around the market, avoiding the previous top-down planning, with the production of fixed sales and big horse drawn cars, and blindly expanding the scale.

The economic benefits of Tibetan carpet industry in Qinghai have been continuously improved, which has opened up a new path for increasing income of farmers and herdsmen, and has opened up a new field for easing employment pressure. It is understood that the output value of Tibetan blankets can be increased by 1 million US dollars, and 1600 new jobs such as breeding, shearing, sorting, purchasing, weaving and finishing can be added. The annual income of people can be increased by 6000 yuan. The Tibetan carpet industry has the advantages of not leaving home and the combination of concentration and decentralization of productive forces. Now it has become an effective form and effective way to help local farmers and herdsmen to get rid of poverty, to realize the transfer of surplus labor force in rural and pastoral areas, and to save labor transfer costs. Up to now, more than 390 villages in Qinghai have built carpet weaving workshops, providing more than 33 thousand jobs for farmers and herdsmen.

Therefore, the relevant departments of Qinghai province plan to build Xining into a blueprint for "Tibetan carpet capital". Tibetan carpet, as a traditional handicraft of the Tibetan Plateau, has now entered the road of industrialization and has become one of the ways to increase the income of farmers and herdsmen in Qinghai province.

" Tibetan carpet City What to build

The head of China Tibetan carpet Association said that Qinghai is recognized as the world's leading producer of high quality carpet materials, namely, "Xining big white hair". Qinghai's unique Tibetan wool has long fiber, gloss, good elasticity and strong acid resistance. As early as nineteenth Century, it attracted the attention of western countries such as the United Kingdom, the United States, Germany and other countries. They set up businesses in Xining and other places, and bought large quantities. Qinghai is also the main producing area of yak hair, cashmere and camel's hair. The number of natural yaks is 2/3 in the world. Qinghai yak has big head, long beef hair and thick beef, and Qinghai cashmere has bright luster, white color, long fiber and good warmth retention. Qinghai Shuangfeng camel is unique to Asia. Camel hair fiber is long and velvet is full. They are ideal raw materials for weaving high-grade Tibetan carpets.

Tibetan carpet, as a traditional handicraft of Qinghai Tibet Plateau, has a long history. It is made of Xining white hair as raw material, dyed by plants, twisted by hand, and carefully woven. It is soft, durable, beautiful and generous. On the basis of traditional Tibetan art, it absorbs and integrates the essence of religious art in China, India and Nepal, forming a unique arts and crafts of Tibetan art style. In function, it has the important function of keeping away from the cold, keeping warm and keeping warm. It is precisely because of these characteristics that it has strong market competitiveness.

According to the analysis of industry experts, the development of Tibetan carpet industry in Qinghai has some industrial advantages besides raw material advantages, labor advantages, development environment advantages, birthplaces and cultural background. In recent years, the infrastructure construction in Qinghai has been greatly developed, and the investment environment has been constantly optimized. Tibetan carpet production has developed from traditional manual workshop to corporatization and specialization in production and operation. It has realized the specialization division of production processes, such as wool washing, spinning and weaving blankets, and the integration of production, supply and marketing. The Tibetan carpet industry has become one of the six pillar industries in Xining city of Qinghai province.