US Clothing Retail Giant GAP Wants To Test The Chinese Market At The End Of The Year

The largest listed company in the United States clothing Yang Deming, president of retail brand GAP Greater China, told China Business News today that GAP will test the Chinese market at the end of 2010.

Yang Deming said that China is an extremely important destination in the future. It is expected that GAP will first open four stores in Beijing and Shanghai, each covering an area of 1100-1800 square meters.

GAP had 1100 stores in the United States last year, with a total sales volume of 15 billion in the United States; There are about 4000 stores in the world.

In the hearts of mass consumers, foreign trade clothing With its high cost performance ratio, it has always played an important role in the clothing market.

In Taishan, Qingyun Road is the main distribution center for foreign trade clothing. After visiting several foreign trade clothing stores, the reporter found that clothing stores are mainly divided into two categories. One is large-scale free shopping stores. These stores are large in scale, with a large number of clothes. The styles are generally dominated by T-shirts, shirts, jeans, etc. The fabric and workmanship of clothing are relatively conservative, and the price is relatively cheap. T-shirts are generally about 20 yuan each, and jeans are about 50 yuan each. The other type of foreign trade clothing store is operated in a small store mode. The number of clothing is small and the style is relatively novel, so the price is more expensive than that of the previous type of foreign trade clothing. The price of ordinary tops is more than 50 yuan per piece, and pants is more than 100 yuan.

The reporter asked one of the small businesses clothing There are no trademarks or tags. She said that her goods are clothes returned by some manufacturers for various reasons or clothes left by overproduction, so the price is relatively cheap. In another foreign trade clothing store, the reporter found some famous brands of clothing here. When the reporter asked why the price was so cheap, the person in charge said that these clothes were all the styles of the brand many years ago, and the size was too large or too small. "It's hard for others to sell it again, so we take over. Of course, the price is cheaper."

Overseas Chinese:

The first audience of foreign trade clothing

A foreign trade clothing store near Guangda Middle School has been operating for nearly 10 years. At the beginning, it was just a small clothing store in the Dongmen Clothing Market. Now it has become a time-honored foreign trade clothing store with nearly 100 square meters of stores. Ten years ago, the owner of the shop worked in a garment processing factory in Guangzhou. He found that the quality of foreign trade clothing was good and the price was cheap, and he felt that there was a sales prospect. There was no foreign trade clothing shop in Taishan at that time. He started his entrepreneurial journey with the attitude of trying.

The head of the clothing store said that it was not easy to do business at the beginning, because overseas Chinese gave them "the first bucket of gold". Up to now, the foreign trade clothing store has always had many loyal overseas Chinese customers. "Overseas Chinese have a high quality of life abroad, and they have relatively high requirements for the quality of clothes. They can find clothes of the same quality at a very different price in China, and they usually buy them in large quantities." Over time, domestic foreign trade clothing has established a good reputation in the circle of overseas Chinese, More and more overseas Chinese will entrust domestic relatives and friends to buy these foreign trade clothes.

high quality and inexpensive

Foreign trade clothing is popular with consumers

In recent years, with the rising prices and the impact of the financial crisis, many small businesses have become increasingly difficult to do business. However, the head of a large foreign trade clothing store near the No. 2 Small School in Taicheng told reporters: "Once a customer bought 10 clothes at one time here." The business philosophy of the store has always been to adhere to a small profit but quick turnover, The sales volume has kept growing since its opening, and there has never been a sales downturn.

Mr. Huang is a young man who has just stepped into social work. He is already an "old hand" in choosing foreign trade clothes. He said: "The quality of foreign trade clothing is good. Some of our young people who have just worked do not have high consumption capacity, but the clothes for work should not be too shabby. It is appropriate to buy foreign trade clothing."

Miss Zhao once bought a black suit skirt in a foreign trade clothing store. The style and quality were very good, but the price was only a quarter of the price of an ordinary suit clothing store. Since then, she has a special preference for foreign trade clothing: "What does it matter if it's really fake? As long as its quality is good, I think it's worth it."

Even if the price is cheap and the quality is good, some consumers do not like to buy clothes in foreign trade clothing stores. Miss He, who is nearly 170 cm tall, told the reporter: "There are too many clothes in the foreign trade shop. Many times they are piled together, which is too troublesome to choose." For consumers who enjoy the shopping environment and atmosphere, the foreign trade clothing shop may not be a good place to shop.