How To Efficiently Handle Stock Apparel

Clothing owners often say this: they earned money all year long in the warehouse.

Usually, the bigger the business is, the bigger the warehouse is, the more the sales volume has been doubled, the liquidity on the books has not seen much increase, and the accumulation of years of hard work has gone to the warehouse. This is the most common phenomenon in clothing enterprises.

In general, enterprises have finished goods warehouses, raw materials warehouses, large enterprises, warehouses, warehouses of warehouses, warehouses, warehouses and warehouses are no longer decimal.

Even those who are backward in management do not even know the value of goods and materials in their warehouses.

The thermal underwear industry has been in the limbo for the past few years, and then it is the collective diving and the almost total collapse of the industry. Why is it so fast diving?

Because the market capacity is limited, the products can not be sold, and there are too many backlogs. For most manufacturers, diving is definitely dead, diving may be slower, and at least part of the funds can be recovered.

Therefore, once a brand ignites the fuse, the price war will soon become unmanageable.

The leading brands of the thermal underwear industry such as Antarctica and Yu Zhaolin are still selling their inventory in previous years.

The casual wear market has been growing very fast in recent years. It is said that there are billions of casual wear sales in Beijing road in Guangzhou a year. Leading brands such as Baleno, Giordano and CY have large flagship stores there.

Zhongshan Shaxi has also become a well-known leisure clothing production base. A famous casual wear manufacturer in Shaxi, in 2001, has sales of over 1 billion, and its warehouse stock has reached more than one hundred million, almost flat with sales.

You said the manufacturer was not hurt.

Casual dress is very keen on fashion, so it is very fast to get rid of it.

Like Guangzhou, Beijing Road, Baleno, Giordano and so on often see new products listed about eighty or ninety yuan, and to the season is often 19 yuan, 29 yuan a crazy sale, buyers gathered.

The manufacturers sell the goods for the sake of handling inventory and returning funds.

And what is the result of the sale?

Consumers have serious doubts about the brand price system.

In the past few years, according to the survey, Giordano is still the clothing brand in the eyes of consumers. Now, how many people will be proud of wearing Giordano?

Men's wear products such as suits and shirts are relatively slow in style. It seems that the risk of outdated elimination is relatively small.

But as long as you look at the giant products of Shanshan, YOUNGOR and so on, they know how much pressure they are facing in the past few years.

Nowadays, smart consumers usually choose to buy Shirts when they turn to the season, because there are bound to be many brands that offer discounts for goods.

Women's wear is even more difficult. Women's styles and fabrics are updated quickly.

Women's clothing companies can't sell products for second years.

The backlog products are stacked in the warehouse for more and longer, and pile up more.

This is also the main reason that restricts the development of Chinese women's clothing.

It is very difficult for anyone to list one or two famous brands of women's clothing at random.

The biggest brand of women's clothing is only a leading position in the local area at best.

Bra making enterprises are also deeply tired of inventory. The bra products are ordered and have a long production cycle. They must be predictable and forward-looking to the market, but no one can guarantee their accuracy of one hundred percent. If the products are not stored enough, they will be out of stock once they are sold well, and then they will miss the market. But once some products are unsalable, they will inevitably get a large amount of stock.

In 2002, a large underwear enterprise in the South China Sea was overdeveloped due to excessive speed. The capital chain was on the verge of breakage. The raw material suppliers refused to supply, and the workshop technicians lost a lot.

At present, clothing enterprises are always subject to inventory difficulties. Under normal circumstances, how do enterprises deal with inventory and reduce risks?

A boss said: handling inventory must say "quick, ruthless and accurate" three words, we must know that the money recovered is profit.

Although there is some truth, there is another problem. How to deal with it?

In today's serious surplus production, discount is everywhere. Dealing with inventory is often a blessing. Discount and price reduction will inevitably affect the overall image and price system of the brand, reduce customer loyalty to the product, do not discount, clothing products are too outdated and outdated, put in the warehouse will only become more and more devalued, and finally become a pile of waste cloth.

At present, the main methods for apparel enterprises to deal with inventory are:

First, set up special stores or set up special stores in large shopping malls.

Some major shopping malls in large and medium-sized cities usually set up special stores to sell some brands for sale, so as to attract customers' popularity.

Sales of many brands have even exceeded the sales of positive products.

After all, the wallet of Chinese people is not so drums, so the market of special brand products is quite large.

Some consumers have already formed this consumption habit, not discount.

Two, as a promotional gift to customers distributors.

This method can stimulate the dealers to purchase more goods, which is a more effective way to channel incentives. But if the management is improper, it will cause dealers to sell the special products at will, thereby affecting the brand image. Moreover, the existence of too many specials will inevitably affect the sale of the dealer's positive products.

Three, change trademarks to other brands for sale.

This can be regarded as a better way to deal with inventory, which can effectively reduce the damage of special deals to the brand image, but it also brings a lot of management difficulties. After all, it is an inventory of unsalable goods, and it is also unknown whether the trade mark can be sold.

Besides, consumers will also be suspicious about whether the trademark is counterfeited or not, and there is a certain impact on the original brand.

Four, pform circulation channels and sell wholesale market.

There are many brands, on the one hand, sales channels of large and medium-sized shopping malls and specialty stores are sold, on the other hand, they go on the wholesale market, and the price difference between products is relatively large. This is also a business strategy for them. Some of the old ones are relatively unsalable, which circulate from the wholesale market at a lower price, while the monopoly system maintains a relatively stable price and sets up the overall image of the brand, because in the face of different levels of consumer groups, it seems that the impact on the brand is relatively small on the surface.

But the brand's overall image and price system are easy to be confused, and it is easy to cause conflicts between shopping malls and wholesalers.

Five, attract customers in stores as specials.

The vast majority of garment enterprises do not have the strength and do not want to go to other special stores. They usually sell floats in the main stores and sell special items.

This way, in fact, is very contradictory, and has a direct impact on the image of the main store, which makes people doubt about the price of the brand.

In this way, a little brand effect that is hard to accumulate is often diluted by special activities.

But many brands adopt this approach, and the general business can not afford to consider so much.

Six, exports to underdeveloped countries.

Such enterprises often need larger sales energy, and have good export experience and ability.

Or have good cooperation with foreign trade companies.

The vast majority of garment enterprises do not have the ability to export.

Therefore, this method can only be adopted by a few large enterprises.