How Do Women's Clothing Sales Grasp The Mentality Of Customers?

　　 With the advent of summer solstice, women's clothing went to the low season of sales. Although it is off-season, consumers still have the demand for products. Clothing merchants can only seize the demand after finding the demand, and guide the demand through scientific marketing strategy, thereby expanding demand, and ultimately achieve sales promotion in the off-season.

1. change your mind and become a prosperous market.

A brand woman dress marketing director once said, "there is no off-season market, only the idea of off-season." If clothing businesses want to improve their performance in the off-season, first of all, we must change the concept of business operation and establish a sense of "no sales season". Only by thinking, can we have a way out, and so is the market. Even in the hot summer, the styles of clothes are still updated, and consumers will also give some support to clothing.

2. maintain good communication and service with customers.

When women's clothing business comes to a close in the peak season, we must pay attention to communication with customers, do early sales settlement and follow-up sales service to old customers, do liquidation for customers' rebates or bonuses, and do a good job in follow-up sales service. Clothing business in the off-season should not be divided into new and old customers, the same treatment, good pre-sale service, after-sales service. The loyalty of the old customers in the off-season can bring enough profits to the clothing business.

3., strengthen the incentive for women's clothing salesmen.

Women's wear guides are the main body of enterprises to do the market. The arrival of the off-season and the sharp drop in business volume often make many women dress salesmen lack enthusiasm for work, resulting in lazy psychology and lack of spirit to guide more customers. In such an environment, we can increase incentives for shopping guides in the off-season, encourage shopping guides to take the initiative, sell more and sell goods well.

4. fashion style updated timely

In the off-season, clothing extrusion often occurs. Many clothes hang for a long time and they are not sold out. Under such circumstances, women's clothing merchants will have a small amount of money on the purchase and keep the styles of clothing updated. A small quantity of goods will facilitate timely clearance and ensure the operation of funds.

5. promotion means in place

In the off-season, the intensity of discount often exceeds the peak season. When consumers are accustomed to heavy discounts and promotions, they will experience "aesthetic fatigue". Therefore, women's clothing business in the off-season marketing means need more diversification, marketing activities for the customer base, increasing the attractiveness of the shop. For example, the use of the Expo and taking advantage of these good events in the world cup can bring new attempts to promote clothing sales.