Analysis Of The "Dragon Tiger Struggle" Pattern In China's Clothing Market

After 30 years of construction and development, China's clothing market has gradually developed from traditional stalls and fair markets to a commercial complex with core business circle functions. It has become an important force to promote the emergence and rebirth of a region, a city and an industry. However, with urbanization and capitalization, Networking Speeding up the construction and expansion of the garment market has further exacerbated the reshuffle and ranking of the clothing market, especially the investment and development of commercial real estate in the two or three line cities. The cake of the clothing professional market has given birth to the new formats and functions of real estate, network, creativity, logistics, brand and headquarters. The clothing market is no longer a platform for wholesale trading, but a core form of new city, new town and new district construction. It has become the main stage of the commercial complex. It seems that the cake in the clothing market has directly led to the new pattern of investment in the clothing market and your singing.

According to the investigation and statistics of the city's website, China Clothing market The new area has accounted for more than 85% of the total market area, and the clothing market of hundreds of thousands of square meters and several million square meters of building area has been everywhere, and the new garment market is mostly in the form of commercial complex. For example, Kunming's snail Bay International Trade City, Chengdu International Trade City and China Expo International Trade City, etc., have formed an independent new business circle and new commercial city in the form of composite function and clothing format, forming a direct or indirect competition pattern between the old business circle and the old market, and produced a series of "dragon and tiger" pattern in some regions, some cities, some business circles, and some market areas.

Disputes between different cities in the same region. The wholesale market of clothing has regional and aggregated nature, resulting in the overlap and competition between small business circles and big business circles. Because of the particularity of the wholesale clothing market, the radiation range and the wholesale level of the clothing market directly affect the formation and expansion of the clothing trade circle. Some industrial bases, especially the southern coastal garment industrial clusters, regard the construction of the clothing market as an important means to upgrade and gather industrial resources. For example: Guangzhou International Commodity Exhibition Trade City VS Yiwu International Trade City; Zhejiang Jiaxing Honghe woolen sweater market VS Tongxiang Pu Yuan sweater market; Jiangsu Suzhou China clothing city VS Jiangsu Wuxi international clothing city...... As a result, some new clothing markets, which revolve around the clothing industry and related clothing market resources, have become the basis for competition and comparison among the regional garment markets.

Disputes between different business circles in the same city. In the same central city, in the past, there was only one central clothing wholesale business circle. But with the market competition and the rise of commercial real estate, some new garment markets began to make use of the old business circle transformation and transformation slow time to start a new business. For example: Wuhan Hanzheng Street market VS Wuhan Hankou north international commodity trading center; Shenyang five love clothing city VS Shenyang international clothing city; Hangzhou Sijiqing dress street VS Hangzhou nine Fort clothing world. Different business circles in the same city differ greatly in scale of investment and operation level, and their outcomes are quite different.

Competition among different markets in the same trading area. along with Fashion dealer With the formation of value and brand, clothing trade circle has become the first choice for garment buyers. Therefore, building a new clothing market in the mature brand business circle has become a safe deposit box. For example: Changshu clothing city Kailai clothing city VS Tianhong clothing city; Guangzhou Liuhua business circle white horse clothing city VS one horse clothing city; Hangzhou Sijiqing business circle Sijiqing clothing city VS textile center; Shanghai Cheap Road business circle Cheap Road clothing market VS new seven Pu clothing market; Beijing Ya Bao Road business circle Tianya mansion VS the Japanese altar International Commodity Trade Center...... Led to a new round of transformation and upgrading of the old market business upsurge.

As a result, the number of successful markets is numbered, the number of failed markets and the barely maintained market are numerous. How to view the competitive phenomenon and future trend of China's clothing professional market? I believe that many commercial complexes are mixed with the clothing theme market, because the clothing market industry has more functions such as "professional wholesale, theme retail, fashion creativity, brand display" and so on. It is precisely because of the diversification of investors and the commercialization of market functions that speed up the overall transformation and upgrading of China's garment market. It is also the inevitable result of multi center urbanization and market-oriented multi business circles. It is also a good opportunity for the apparel market to go along with the trend and bend over to build the industrial chain of China's clothing market.