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Red Bean Image Men'S Clothing: Fine Management Is Embodied In Products.

2010/6/26 21:08:00 61

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A few days ago, the image of red bean.

Men's wear

2010 autumn and winter orders will come to a close. Customers will also praise the order process management. An old customer who has worked with red beans for more than 10 years has said that the red bean men's clothing pformation will only be half successful from the order.

fine

Administration

Embodied in products

The 2010 autumn winter plan for red bean men's wear was completed at the end of last year.

The product center strictly develops products according to the proportion of "independent research and development account for 40% and external association 60%".

The three new design themes of classics, leisure and avant-garde are still used in the new products developed independently, and 1000 new products are designed according to the planning proportion corresponding to six categories, and the product style has been extended.

There are 2100 kinds of outsourcing products. In order to avoid the confusion of goods and the dissimilarity of style and red bean brand style, designers communicate with other manufacturers around the world. When the products of foreign manufacturers are developed, designers should make a series of products according to the red bean style, forming their own stock.

The former may have several colors in the same product, and the franchisee may have several colors. However, due to the scattered orders, the franchisee filled out the order, often because the same color can not reach the order and become a waste list. This is a common problem in clothing ordering, but this order will no longer be such a phenomenon. Because this year's new product is only 2-3 colors, the franchisee dare to place the order, and the waste list is also reduced.

After the end of product development, the product center began to classify the products, and the goods hung from three colors: purple, yellow and white. They represent the three themes of avant-garde, leisure and classic, and the three kinds of words of "main push", "window style" and "conventional paragraph" are also prominently printed on all kinds of tag.

The product is divided into different customer names to provide reference for customers. The main push is red bean menswear 2010 autumn and winter core products. If the franchisee orders, it will not increase the price if they return the order two times; the window section is for customers' shop window display, showing the image of this season's new products and increasing the rate of entering shops; the conventional section is a product with a good overall response in 2009 and a relatively high sales volume in the autumn and winter market, and the reason why it also participates in this season's order is that the sales of salable products in those years are still very popular in second years.

display

The review is meticulous.

This season is dominated by single exhibits, supplemented by display. The pavilion has been converted from last year's 2 pavilions to 6 pavilions this year. It is divided into 6 pavilions, including A, B, C, D, E and F.

For example, the Museum of A displays normal shirts and warm shirts, and the D hall displays sweaters and T-shirts.

The exhibition is displayed in 6 pavilions. Customers can concentrate on ordering goods, and take into account the ordering of products.

It is also divided into 6 pavilions. There is plenty of space for product display and display. Instead of using side hangs, product display is all hung up, and the product display effect is greatly enhanced.

As for the team of judges, the red bean men's wear started last year. This team is composed of regional franchisees, single store franchisees, excellent direct shop managers and designers.

On the three day before the order meeting, the judges arrived at the exhibition hall in advance, and began to select the samples. According to the evaluation regulations, the judges of regional franchisees, single store franchisees and direct store managers were individually grouped. In the ratio of 40%, 30% and 20%, 1500 items were selected from 3100 new varieties according to the requirements of commodity planning, categories and ingredients, and the largest proportion of franchisees and direct shop managers were taken into account, taking into account their first-hand information on the market.

After the review is finished, the designer added the new theme series in 2010 to make 10% fine-tuning to make the product richer.

In this review, the red bean men's wear all used the PDA scanner. When selecting the goods, they only need to scan the bar code on the tag. The product number, color, and accessories of the product are displayed immediately on the scanner, and all the judges select the goods information, even the personal information of the judges can be displayed in the ERP system immediately.