Interpretation Of The New Strategy Of Three Yuan Holding Group's Market Positioning

Interpretation of the new strategy of Zhejiang three yuan holding group's market positioning

In an interview with the "2010 printing and dyeing industry's various expectations" at the beginning of the year, Wang Weichang, deputy general manager of Zhejiang three yuan Holding Group Co., Ltd., talked about three yuan. This year will become an important new product development base and technical support for enterprises and develop into an industrial base for innovative products.

In continuing to seek the development of new high-tech products, conductive cloth and supporting products, three yuan will continue to promote the printing and dyeing industry energy saving and emission reduction technology and new technology.

More than half a year, recently interviewed three yuan Holding Group Co., Ltd., delighted to find that they not only fulfilled the three yuan in printing and dyeing energy conservation and emission reduction of a number of planning and objectives, and in the dyeing and printing of new technology, new technology and market positioning has entered a new strategy of all-round implementation.

Enrich the connotation of high value-added products

New measures to promote energy conservation and emission reduction

Take the existing main products and new products of three yuan as an example, pure cotton and linen printing dyed fabrics, polyester / cotton dyed printing fabrics, pure cotton high-grade yarn dyed fabrics, cotton blended yarn dyed fabrics, polyester and viscose and other multi component wool like fabrics, nylon and cotton multi component fashion women's fabrics, coating and functional coating fabrics, pure cotton knitted dyed printing fabrics, chemical fiber knitted dyed printing fabrics and other 12 series more than 1500 varieties are the power to support the development of the enterprise.

Among them, especially in the electromagnetic compatibility industry, conductive cloth is more representative, the product occupies the first place in China.

In addition, Jimei warp and weft two-way elastic medium thick dyed fabric has become the first sign product in China, and the products of cross linking and non iron dyed fabric, liquid ammonia finishing cotton fabric and so on are all at the first-class level in China.

And dozens of new products are launched every month.

The new measures for energy conservation and emission reduction have helped the R & D and production of high value-added products. At the same time, continuous upgrading of equipment and continuous technological progress have also given three yuan a boost.

The industry knows that energy conservation and emission reduction rely on new equipment, and many new technologies and new processes are embodied in new equipment. Three yuan is not spent on clothes and clothes, but it is really not on the surface. It is truly invested in equipment. The existing equipment level has reached the leading level in the international advanced technology level or similar technology in China, and has provided a favorable guarantee for enterprises in the competition.

For example, the air dyeing machine used to dye the water bath in the past than 1: 12, and now it is reduced to 1: 3, but the new equipment is nearly 7 times more expensive than the old equipment, even if the three yuan is also willing to be introduced in large quantities, at present, 38 units have been imported.

The result is that the products are significantly reduced in terms of energy consumption and water consumption. At the same time, the products are also given different styles and products.

Energy conservation and emission reduction.

In order to achieve the goal of energy saving and emission reduction established in the "11th Five-Year plan" and promote the healthy and sustainable development of the printing and dyeing industry, the printing and dyeing industry association of China issued three batch of "recommended catalogue of advanced technologies for energy saving and emission reduction in China's dyeing and printing industry" in recent years.

For example, the exhaust heat recovery device of the stereotype machine, the cold pile desizing process, the cold pad dyeing technology, the printing nickel net recycling technology and so on can be found in three yuan.

It is the practical application of these technologies that ensures the competitiveness of enterprises in the market.

New technologies and technologies are constantly being applied in textile dyeing and printing.

The new technology used in the three yuan is the exhaust heat recovery device of the stereotype machine, the cold pile desizing process, the cold pad dyeing technology, the reclaimed water reuse technology, and the printing nickel net recycling technology.

Simple examples, such as printing nickel net degumming and reuse technology: three yuan, two printing factories, through the homemade potion, put the waste printing nickel net in the special equipment for removing film, soak and expand with the printing nickel net high temperature curing membrane stripping agent, so that the photosensitive glue curing film is fast, pollution-free, low cost and stripped intact.

The nickel net after removing the membrane can be used for recycling and reusing waste nickel net by efficient cleaning.

New adjustment of market orientation

The business model of three yuan in the past was mainly processing, mainly relying on orders from Keqiao, Shaoxing.

This model has long been a fundamental problem for three yuan and similar printing and dyeing enterprises, which is the disconnection between production and market.

According to the old mode, the business customers are mainly traders. There are still many links between the enterprises and the terminal market. There is a lack of necessary media to help enterprises understand the terminal market.

Therefore, enterprises have important information on the terminal market, such as ineffective information, ignorance of customer situation, price trend, competition level and demand change. They can only produce products according to the information and orders provided by traders.

This has brought great blindness and passivity to R & D and production, and is not conducive to promoting technological innovation, and it is easy to lead to single competition means and easier to fall into low price competition.

The difficulty of developing the market is difficult to adapt to the competition of buyer's market.

In addition, the right to market discourse is controlled by traders, and the bargaining power and bargaining power of enterprises are greatly limited.

Three yuan has been put forward a few years ago, in the industry chain to extend to the textile trade, the format must change from raw materials processing to independent marketing, really docking with the terminal market.

Correspondingly, customer positioning should also gradually change from the past traders to the brand clothing production enterprises.

After several years of pformation, the three yuan of independent marketing has exceeded the raw material processing, becoming the main business mode of three yuan.

Today, the pformation of this business model guarantees the predictable growth of $three over the past few years and in the next few years.

In addition, Jimei printing and dyeing company of three yuan holding company has always adhered to the market demand oriented product development idea. Through the strategic cooperation with famous clothing brands such as CALVIN KEVIN, ESPRIT, GAP, H&M, JC PENNEY, LEVI 1, S, LIZ CLAIBORNE, S, and KEVIN, Mei bang, Mei bang, and so on, the market demand has been locked, and the quality and feel of warp and weft stretch cotton fabric have been fully achieved, so as to get stable customers and generous business returns.

The subsidiary is three yuan textile, through the introduction of liquid ammonia finishing machine, air softening machine, combined with tide crosslinking technology, the development of ironing finishing DP4-5 grade dyed fabric and "natural soft" leisure fabrics, product orders greatly improved.

Three yuan also focuses on promoting the development of new industrial textiles.

Founded in 2004, the three Yuan Electronics Technology Co., Ltd., through 4 years' time, relying on "science and technology leader" and "innovative technology", has independently developed the technology of "self assembled electroless copper nickel coated conductive layer" technology, which has obtained four invention patents, and won the National Innovation Fund for small and medium enterprises, and is responsible for the 2008 National Torch Plan.

By actively drawing on the strengths of others and continuously carrying out technological and technological innovation, the SGS has been tested by the international department. The conductive fabric products have reached the advanced level in this field. The reliability test index of product life exceeds that of similar products in Japan and Korea. It ranks first in the market share, making China the fourth mass production country after the United States, Germany, Japan and South Korea, and has entered the ranks of advanced EMC materials.