Niu Gensheng Brainwashed Private Entrepreneurs

"Head" determines "pocket".

Niu Gensheng, chairman of the board of the Mengniu board of directors, is "brainwashing" for private entrepreneurs

In the Chinese business world, few people do not know the name "Niu Gensheng".

In 1999, he founded Mengniu Dairy industry, pioneering and enterprising under the plight of "no factory, no milk and no market", so that Mengniu has "one global model factory, two international demonstration ranch, and three liquid milk sales nationwide".

Mengniu speed has attracted considerable attention in the Chinese business community and has created many national records.

Recently, Niu Gensheng, chairman of Mengniu's board of directors, made a speech entitled "the development of private entrepreneurs in less developed areas" in China.

He laughed and said, "the head decides the pocket, and the money in the pocket is poured out of the head."

Definite thinking

Quotations: "ideas determine the way out.

You dare not think. What else can we do? "

"What do you want to do? What kind of person do you want to be?" at the beginning of the lecture, Niu Gensheng threw a question to everyone and saw everyone's doubts. He went on to say, "have you ever considered this problem here? If not, please think about it and decide your way out."

You dare not think. What else can we do? "

He said that some scholars have conducted a survey of private enterprises' entrepreneurship, whether domestic or foreign, basically is such a rule. Private entrepreneurs rarely have a complete business plan or business plan when they start their business.

"In fact, this is not advisable.

Many people are surprised that our development is so rapid. "This is because there are very steps and plans in terms of talent development, capital operation, market operation, production and operation.

Therefore, today's Mengniu is definitely not a few years of enterprises, but in the right way of thinking, thick accumulate performance.

There is everything in the mind of a market economy. Simply speaking, there is a way out if we have ideas.

There are nearly 1000 vehicles in Mengniu pull products. No car is bought by ourselves. All of them are managed and operated by the society. We only "fight" and do not buy cars.

What is worth mentioning is the "three force rule".

Competition in the world is nothing more than competition among three kinds of resources, namely physical competition, financial competition and intelligence competition. Under different historical conditions, the status of the three forces is different.

The three type of competition is the relationship: the wild society, physical strength, financial and intelligence, capital society, financial resources, employment of intelligence and physical strength, information society, intelligence integration of physical strength and financial resources.

Many brands in the world come from small areas. Coca-Cola is from Atlanta, USA, and Mercedes Benz is from Mercedes, Germany.

A lot of competition starts with design and how the mentality determines what kind of way you have.

Rational planning

Quotations: "what kind of layout did you have a few years ago? What kind of ending will it have now?"

"Layout determines outcome.

10 years ago and 20 years ago, what kind of layout did you have? What kind of ending will it have now? "

Niu Gensheng said with a smile, "if not many years ago, the layout of many provinces, including Shanxi, would not be such a large scale today."

Niu Gensheng believes that enterprises must pay attention to marketing, pay attention to strategy.

In the process of enterprise development, Mengniu always cleverly combined with national events and regional events.

When the Olympic bid was first held in Beijing, Mengniu promised that if Beijing successfully bid for the Olympic Games, Mengniu would donate a sum of money to contribute to the Olympic Games every time they sell a product. It seems that the money is not a small sum to the outside world, but it is rarely sold in the sales volume of each product.

In Niu Gensheng's words, it has formed a very good interaction relationship with consumers.

Since then, Mengniu always appears in the public eye in the right way in a series of national events.

In Niu Gensheng's view, this is not a marketing product, but a marketing brand.

Now Mengniu's slogan of "one kilogram of milk every day, strong Chinese" is well known.

Bold in doing things

Quotes: "courage is before knowledge and knowledge.

Find ways only for success, not for failure.

"At present, China's globalization has brought excellent opportunities for private enterprises. Private entrepreneurs must be confident in doing so, and at the same time, they must have the" three knowledge ", that is, courage, insight and knowledge, of which courage must be ranked first.

Speaking of the current environment and response, Niu Gensheng made such an opinion.

Niu Gensheng talked about the three wave of entrepreneurship and development in modern China. During this period, all the qualities, such as the pattern, background and elements of entrepreneurship development, have undergone great changes.

"When I was young, I didn't have the right to choose jobs."

Niu Gensheng took part in the work in 1978. There were two ways of employment at that time, that is, to replace retirees and death top members.

At that time, Niu Gensheng's adoptive father died, and Niu Gensheng inherited his career as a foster father - raising cattle and growing grass.

Now, unlike the good times and good opportunities for entrepreneurial development, private entrepreneurs should be bold enough to do so.

"Many people say that Mengniu's development is a miracle. I would like to say that Mengniu is not a miracle."

In 1999, Niu Gensheng studied in Peking University and was removed from his post by the former company.

In the same year, Mengniu began to start.

Tang Seng has 99 or eighty-one difficulties in obtaining scriptures.

The first office is a private house in Hohhot, less than 60 square meters, with six tables, a single bed, a sofa, and a tea table, all moved from friends and family.

After many disasters, the past can not be recalled.

Seek success only for success, not for failure.

It is true that entrepreneurship and development should be knowledgeable and knowledgeable, but more important is courage. Sometimes, when faced with difficulties, do not shrink from cowardice and boldly do things. Other conditions will not be considered.