Xinji Leather &Nbsp; Seize The High-End &Nbsp; Strive To Break Through.

"Gee, do you all produce textile and clothing?" in the morning of February 26th, the reporter came to Xinji leather city famous flower shop. When he entered the door, he heard a customer pointing to the sample in the counter.

Li Zhansheng, chairman of the famous flower and leather company, handed down a piece of clothing to him. "Ah, it turned out to be a fur coat! So thin and so light, I thought it was cloth." Consumers admire.

Reporters could not help coming up and lifting the leather suit, but found that it was lighter than the down jacket and completely subverted the mind. Traditional leather clothing Thick and heavy impression. "This is the trump card we built last year -- ultra-thin water washed leather, with a thickness of only 0.3 millimeters. The utility model is not only light and thin, but also overcomes the defects of difficult cleaning and ironing of leather clothing. " Pointing to more than 200 new items in the shop, Li Zhansheng proudly introduces that today Xinji leather clothing is not only fashionable in fabrics, but also in line with international fashion.

Leather industry is the largest pillar industry in Xinji. The annual sales revenue of 1148 leather enterprises is over ten billion yuan, known as "China skin capital". But for a long time, more than 85% of Xinji's leather garments exported to Russia have taken the road of quantity winning, extensive products, single varieties, low quality and low price.

How did the Xinji leather industry, once stupid and stupid, start the "fashion trip"? "The international financial crisis has caused heavy losses to Xinji's leather industry." In the face of reporters' questions, Xu Min, deputy director of the Xinji Garment Industrial Zone Management Committee, said that the problem of insufficient innovation of leather products in Xinji has become increasingly prominent in the face of the crisis.

For example, most leather enterprises do not have professional R & D personnel, mainly rely on imitation, and run on the same scale, grade and style. When the products are sold well, they rush to the market in a rush. When the market is slack or the products are seriously unsalable, they will compete at low prices and vicious competition.

international financial crisis The waves struck the shore. The old road is out of order. Now, where is the new path of this traditional industry?

In February 27th, in the R & D center and design room of Dongming Industrial Company, engineers from the Hebei branch of China Leather Research Institute are instructing technicians to carry out various tests.

"A year's plan depends on spring. Many enterprises are now spending money to hire experts and pay close attention to the development of "secret weapons". Xie sheming, chairman of Dongming industrial group, said that at the beginning of this year, a large number of personnel and funds were invested in the development of new products with high added value, so that they were ready to launch the market in the coming season and seize the commanding heights of the industry.

"At the beginning of the eighth month, more than 10 of our engineers were robbed by the leather enterprises." Li Chunyang, an engineer of Xinji leather Productivity Promotion Center, said that enterprises have become more and more aware of the development of new products and the application of new technologies. The city has set up a leather Productivity Promotion Center, providing technology extension and personnel training services to enterprises, helping them solve problems such as lack of scientific research personnel and weak technical strength.

According to the briefing, Xinji has launched the talent development plan, accelerating the training of talents through the form of linking up with secondary and tertiary institutions, scientific research institutions and the establishment of leather technical schools. At the same time, we should actively explore the establishment of leather design and development companies, accelerate cooperation with well-known international enterprises in Hongkong, Korea, Italy and other regions and countries, and promote the overall level of garment industry. At present, Xinji and Beijing Institute Of Fashion Technology jointly set up leather clothing Research Institute, jointly set up experimental bases with the northwest Light Industry Institute and Sichuan University. More than 80 enterprises have set up their own development and design institutes, and have hired 20 internationally renowned experts and professors from Italy, Finland, the United States, Germany and other countries as technical advisors.

Keep pace with market research and development of new products, accelerate transformation and strive for breakthroughs. For more than a year, the Xinji leather industry has invested heavily in the introduction of more than 100 sets of advanced equipment in Italy, France and other countries to develop fur clothing, Cashmere garments More than 200 kinds of new varieties, such as Nick's overcome, sheepskin, leather, leather and sofa leather.

On the afternoon of February 26th, the reporter saw a busy production scene at baodefu shoe making company. Bao Defu was one of the few enterprises in Xinji that failed to benefit from the crisis. "All our products are exported to the United States, and demand exceeds supply." The manager of the company, Mr. Zhu, introduced that last year, the Xinji Meihua leather company and Taiwan shoe enterprises co formed a treasure shoe manufacturing company, producing 11 million 400 thousand pairs of top grade leather shoes. Xinji has since concluded the history of only shoe upper leather and no shoemaking enterprises. "Leather products in Xinji are mainly leather goods, and other products have not yet been formed. Product variety is single, and enterprises have weak ability to deal with risks. Now the leather industry is accelerating the extension of the industrial chain and opening up new markets. Xu Min introduced, vigorously introduced a number of high-grade shoes, leather sofa, car cushion and other industrial chain projects, will achieve leather products in situ production, in situ transformation, local appreciation.

On the afternoon of February 27th, passing through the Xinji exit and entrance of Shek Huang expressway, the reporters saw that the two large and beautiful road signs ads in Dongming dress and Bai Li leather were very eye-catching. "Nowadays, the brand awareness of enterprises is very strong, and advertisements like this have never happened before." Xu Min sighed.

After the initial stage of OEM production, Xinji leather is making efforts to build its own brand. At present, 3 brands of Shulan, Dongming and IRU have won the title of Chinese famous brand products and 14 famous brands and famous trademarks. Last year, the Xinji municipal government launched a campaign to promote the "Xinji leather" brand in the local television station of CCTV and its main sales area.

Independent innovation, creating famous brand and extending the industrial chain, Xinji leather "three jump" is struggling to get out of the predicament. According to statistics, last year, Xinji leather industry has achieved more than 50 technological and technological innovations, and has developed more than 30 new products with high added value and high foreign exchange earnings, and domestic and international trade has grown strongly.