ABC Children'S Shoes Will Be Held In 2010.

It is reported that this order will be the first time for ABC brand to hold an order meeting in Jinjiang. Jinjiang is the "brand city of China" and "China Shoes Capital". It is also an important R & D and production base for ABC brand operation center and children's shoes.

In 2003, ABC started here, and took 8 years to pick up the first achievement of sales and sales of China's children's shoes market.

Along the way, Jinjiang has witnessed the brand growth of ABC.

This time, ABC moved the new product conference to the stage of shoe capital for the first time, so this order will be of special significance.

Zhang Limin, chairman of the ABC, said at the meeting: "this year, relying on the resource advantages of the enterprise system, we put forward an important measure to increase the capacity and break the bottleneck of development. We should give full play to the advantages of the industrial chain and set up a new production base for children's shoes in Quanzhou, which is an area of about 40 mu." Fujian started children's products Co., Ltd., the company has added 4 production lines, introduced elites and boldly innovating, further improving the channel construction, giving full play to the advantages of integration of production and marketing, and striving to form a high-quality sales network covering the whole country within three years.

At the same time, we should give full play to the advantages, such as channels, quality and reputation accumulated by ABC for many years, upgrade the products of children's clothing, and increase the research and production strength of children's clothing.

In addition to releasing ABC2010 winter products and spring products in 2011, we also held a new brand of ABC brand advocating the launching ceremony of "love". In May this year, ABC joined hands with the famous advertising creative and production companies in the country, combining the brand new proposition "because of love", and filmed the theme TVC advertising film.

In mid June, ABC spent tens of millions of yuan to put the two trump cards of CCTV children's Channel: "sesame open" and "happy experience" to seize the commanding heights of communication.

At the same time, it also integrates media resources such as network, newspapers and magazines, outdoor and terminal, and forms a three-dimensional communication strategy with the brand concept as the core to enhance brand awareness and loyalty.

Zhou Jianyong, President of ABC, said: Nowadays, the competition of children's products industry is becoming increasingly fierce. In the future development, ABC will take enterprise system resources as the foundation, brand building as the core, team integration as the guide, channel linkage as the breakthrough point, and the social responsibility of "big love" to further enhance and enhance the competitive advantage of ABC brand and products in the market, maintain the company's high efficiency, health and sustainable development, and move towards the vision of the enterprise vision of making ABC a leader in the Chinese children's products industry and keeping the world's children's products industry in line with China.