How To Catch Customers' Clothing Psychology?

Attracting customers into the store is the first step in running a clothing store. Next is how to buy clothing in the store after customers enter the store, that is, how to catch the psychological needs of customers to buy clothing in the store.

1. when customers are in the shop, they feel uncomfortable because of improper reception.

2. customers come in to have a casual look, turn around without finding their favorite clothes and leave.

So, if we want to improve the sales volume of clothing stores, we must first solve the problem from two aspects and prevent customers from losing.

For the first case, what we need to do is to give customers space and let customers have a very pleasant and relaxed mood to choose.

For the second case, customers come in to take a casual look and leave, mostly because there is no strong purchase intention, or they do not find products of interest.

At this point, what we need to do is to attract customers' attention, enhance customer interest, and encourage customers to try them on. As long as customers are willing to try them, they can basically stabilize customers.

In general, to prevent customer turnover, we need to do the following work.

Preventing customers from losing step1: customers should give customers 15 seconds' space after they enter the store.

In the 15 seconds, customers are allowed to observe the products of the shop themselves. At this time, the guide must keep a certain distance from the customers and must be in the right direction (not behind the customers or customers), so as not to give customers the sense of nervousness and scare the customers away.

We should use these 15 seconds to observe and analyze the customers, and find out what products she first looks at or what products she is looking at for the longest time, so as to prepare for further sales.

Preventing customers from losing Step2: choose the right time to approach customers.

What is the best time to get close to customers? Generally speaking, the following situations are good times to get close to customers:

(1) when customers watch a product regularly,

2. Customers look up to find help in shopping guide.

(3) when customers offer to try or ask questions,

(4) when customers and peers comment on a product,

When customers glance at the store as if they are looking for something

At these times, as a shopping guide, you can quickly seize the opportunity to receive customers, but the general customers will accept it. But does it mean that the customers will accept you? Can you catch the customers? Not necessarily. At this time, many customers will say, "I'll look around and call you again."

Preventing customers from losing Step3: first sentence, attract attention and stimulate interest.

The first sentence close to customers is also very important.

If we say that we can directly help sales, if we say that it is impossible to directly lead to the loss of customers, the first sentence we want to speak is to impress the customers' minds, stimulate the interest of customers, and then make them try to wear.

There are many ways to say this sentence, but it is best to have the most, very, very popular, and other adjectives, and also to praise the contents of the customers. For example, "beautiful woman, you really have a good eye. At the first glance, we are looking at the latest model we just listed, and her design is very good for you. I'll try it out for you."

A compliment gives customers a psychological comfort. Introducing styling features (the latest version of the latest listing) attracts customers' attention, motivates customers' interest, and tries to try to dress directly to customers' experience.

Preventing customer churn Step4: active recommendation

This happens most frequently after those who are leaving the shop. Those customers usually take a look after they are watching. Most of them are casual. They have no intention to purchase.

But if you meet a product that is really desirable, it is not without buying.

So we need to observe the customers carefully. Once we find that she has the intention to leave, or when we have finished more than half of the shops close to the door, we must take our promotional leaflet quickly to recommend a product. As long as we can attract her attention, we will bring it back to the counter immediately, find out the corresponding product for her to try it on, and at a certain level, we can retain more customers and increase sales opportunities.

Of course, the above basic work can not prove that we can seize all customers, or some customers will be lost. This is a normal phenomenon. More importantly, we have increased sales opportunities through these actions, and then increased sales performance.

Sales is the need for us to persevere in creating opportunities and creating achievements.