Sports Shoes Brand Camp Metamorphosis In Twenty Years (Three)

A man who is always so low-key.

From "Prince of gymnastics" to "business tycoon".

Smile after Seoul Olympic failure

"If I hadn't been in an environment like this in 1988, maybe I am an official now, or be a head coach. Basically, it's a fate like this."

Lining seldom talked about the inner story of Seoul Olympic Games.

The 1988 Seoul Olympic Games was the last battle of gymnastic Prince Lining.

In the ring race, his feet hung on the rings, and he sat heavily on the ground in the vault.

Lining, who made a mistake, faced people's exclamation with an indifferent smile.

But that is a time when Chinese people can not tolerate and understand the failure of the gymnastic prince.

"How can I not care?" but for Lining, an athlete, even if he fails, he will concentrate on what he is doing, and will not stop to evaluate what or how he feels inside.

"I just laughed from the beginning. I didn't cry at the bottom, whether it was success or failure."

This may be Lining's character.

When Lining returned to China, he felt that the reaction of the Chinese people was so strong.

"Almost no one will say" no "after returning to the country. There is no comforting word.

From a hero to a sinner, to me, I can't stand it. "

The feeling of dismay at that time.

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"Because for a moment, I was angry and left.

At that time, Li Jingwei invited me to go.

On the way to Lining's business, he had to mention Li Jingwei, founder of Jianlibao group.

"I also admired Li Jingwei very much at that time."

Lining said, "at that time, so many products made in China were looked down upon by others.

Li Jingwei's products really make us feel proud and close to the world level. I admire him very much.

At that time, Lining especially wanted to be a Chinese sports brand. That's the reason why "Lining" brand was born.

"At that time, the idea was very simple and simple, and I didn't know what the result would be.

It's kind of like a gymnast. I think it's a valuable thing, a good goal, and a goal to pursue.

"I don't think I have a commercial sense."

When we earn the first money,

"I don't think I have a commercial sense."

As a businessman, Lining thought he had not been enlightened until now.

But Zhang Zhiyong, who has worked with Lining for 18 years and now serves as chief executive of Li Ning Co, seems to have made a critical change in Lining.

"After 1997, Lining went to Beijing University to read history department, which changed him very much.

Later, he also read the EMBA of Peking University Guanghua College, and many entrepreneurs together, this time for his intelligence structure is the biggest enlightenment, is also the most critical factor.

As a result, from 1999, the new and old Li Ning Co alternated, and Lining faded away from management.

For a long time, Lining has rarely asked about company affairs, even the major decisions such as mergers and acquisitions.

Zhang Zhiyong is the actual decision-maker of Li Ning Co.

Zhang Zhiyong and Lining usually hold meetings for about two months or half a year.

"I bring our executives to interact with him. He will say his goals, say his ideals, say what he wants to do, and all his propositions are related to sports. He never talks to you about how much money he earns this year and how much he earns next year.

This is also his understanding of money.

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Live a relaxed life outside the spotlight.

As a matter of fact, Lining has been out of management for more long-term considerations. He wants to modernize his company.

"My reputation is too great."

In Lining's view, his special athletic career and athletic achievements will affect many specific businesses, operations and management, including the development of the company.

Therefore, if I participate too much, it may not be bad, but 90% of the practices may be broken.

I think a Brand Company should have its own genes, independent character and independent value connotation, so that our employees, investors and consumers will focus on it, not because of Lining myself, so flash is always useless for me and can not solve the problem.

So the head of the halo "gymnastic Prince" chose to hide away from the spotlight.

Of course, the lighting of the sacred flame for 1 billion 300 million Chinese people in the Beijing Olympic Games is a "national assignment", which is an exception.

"I started playing flash when I was a teenager, so I'm still relaxed.

My way of life is to live a relaxed life. I do not live by acting. "

After the opening ceremony of the Beijing Olympic Games, Lining's life in Hongkong also aroused great interest among the Hong Kong media, and became the new darling of the paparazzi. But the topic was limited to the eight diagrams of luxury houses and famous cars.

If Lining has any personal interests, he will be a babysitter for retired athletes.

Zhang Zhiyong revealed that Lining had a Chinese athlete education fund to help Chinese athletes retire and extend their career.

"What happens when a large number of non champion athletes retire? Lining uses the money to send them abroad to train coaches, even help them manage their personal wealth, so that they do not spend money in a random way, which usually takes him a lot of time."